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Show :11 ., )11z..30.7? 77 rr"."7.1. """17""7.71"...: ..,.,. . , ......AWIrdlormaxlfta.i1.111.& her",',"'Y':'"rig, ' ' ,; ,.. NO , V ....e ;' ' r d 0 'ft, Y fl "' 7 ' .1,6a i ;',," ? -.- r '' - "' ; 1:- ' '- -. ':' ,. :4 r ',f - .: ,, '',-- : , '.., ' ;'it :. ,,,, , r , " 't '',..q4 1. ......i0,21 '',. A , ,v ., ., , 1.o, , i. ,c; k..., . V 10.'',.' 4Z:4:.".7, 0 , :,.,,,, . ,,,.... , ' M: ,,,,,,, -7,;.- 4,rL, . P .,,, ;(7-, t.4 ,,, ;1111.1141'.1.at. - ' '' ,,,., ...,,1 t: ' 1 1 ti4(' .;4t 4 '4: T 1 l 1 ., .1 . .3,,r;,,:, ; , : , ..;:...!.,,,,,.i. 4 'f:;: ,,:j :Etj 1,,,. ,,':e.':.,iC. ?, :',- -' '',I4',X1'?.; ! i..4 .LS.rogli,-:. ; k,:;.', - ' ": ,'-f - '''.'s '',.,- - ..4;;,f,-!.- i'N4,k-- had a copy of this I started housekeeping," says Lady Bird Johnson. "It is indeed the most remarkable .7, ':; t ' ; .,',';';,..!,,1,T1 . 4 - I .;' f x.,,-- ,' 1.. 41 , .. . ., ..z.. ,o. ..1' 1,.- :-' , ' Ttic, - , i 4 .... 1( ,v.1,,, , , ....s.A,i..,,-- 4.. -. . . , ' , ,,.:;. ,., ,,t :.- - echelon officials of consumer-protectio- n agencies (like the Food and Drug Adminis- tration) and renowned chemists, nutritionists, biologists, architects, economists, etc., etc., etc. Together they constitute the most formidable think tank of experts ever assembled in behalf of the consumer. Critics who've seen the original text upon which this work is based speak of it howto-d- ''': '' ''': Y , i JAl :4. , I, ,r , q .4. i 1g , vi , ,E ' ' .. , !', - ... ,$ i. I ;!,1,t ':2 ', self against l?' ' , ' k t, '' ' ;..! , t,,,, 6 ' t r, .1. ,,',,.--- N."' f.. L... , r,'..A4 ,.. C , i. ;. - ,i:';',,:', .'Li,:s t,4 s,:.: , .:,.'', f - 1,L,'-', V 4..A..-.- , ; - , ',. , 4 - ,:, t ed, i ' ir 1. ,...:4. 4 ' ;!,,L,' ,,,IZ:,;'f,.i: - '- , V ': ...,', , 'Y- , e, . r el.,' -. ':; :'. .' ; : ''' 4 ,; 0 i ;e .g.,;il !, - 1 41' ;h - i ,, , ,,,'!-- ....1. ; :,,..t.,-".- - e - il iaVititiliiri'Z'Aii the ravages '.;' j of inflation). Moneysworth commenced publication not too long ago but already has become the most widely read newsletter in the world (with nearly a million readers). Here's a list of the kinds of articles Money worth prints: , Trii7.17r-'.Are Cars with AC- - Cu that Stingiest How to Earn 12Y1 on Your Savings Air Travel at 50 Off Life Insurance for .tow-CoHow to Save 20 on Your Food Bill Pantyhose that Won't Let You Down Professional Sex Counseling, $OO Per Hour Earn Interest on Your Checking Account The ABCs of Buying Vitamins 14 Ways to Save on Your Phone Bill How to Wheel and Deal for a New Bike Outsmarting the Insurance Adjuster How to Sue without a Lawyer Product Rating Stoves that Are a Turn-OCheap Skates Hair Dryers that Won't Burn You Dog Foods Fit for King How to Pare Doctor Bills to the Bone st n: Scholarships that Go Bening How Politicians Avoid Income Taxes 171' is an source of consumer ever-read- I e- ' ' ,, c '. e. ,., l'i ::' '.' 7::, ,.; ,4; g3 r',,: I Li NAME .., i4;,14to,. ''i.. 1,0.k; k41.;11:- ll'4 . f .'i MONETSWORTH '"'"71 r7e",21 STATE MCMLX 1771 X IV. 'CHEAP BOOK t""-"- I ALSO PUBLISHED AS CONSUMERS ETZ 9,1' ZIP !or' C:717 AIL' DEPT. P'1.77:41;..,14 DE AGRIC. I..,1, r!' I Ic ct -- I MCMiV. r,77,71. ' .,, ! ADDRESS Err :' .7, ; .,...4.;;,. 496-pag- e 0 :A I,7 fi:;,.:1 rpro,t11 EXTRA BONUS OFFER: Check this box O. enclose $5. and gel the encyclopedia PLUS a full year of Moneysworth AND a copy of the invaluable Moneysworth booklet that all of America is talking cbtits:, "Stake Your Claim! flow to Work the Social Security Gold Mine." .;.:? i;...; 1 enclose $2.99 for eight months of Moneysworth, the authoritative consumer fortnightly. As a Special Introductory Bonus, I will receive ABSOLUTELY FREE a copy of the monumental, reference work The Cheap Book: The Moneysworth Conmmer Encyclopedia. large-siz- ; ..i.':,1:S.; MONEYSWORTH, 251 WEST 57I1I STREET, NEW YORK, N.Y. 10019 eight-mont- h t' ',T: ef Oitt41t 12:111r1 :,:; .? .' k , rif h intelligence. It's your trusty aide-Ji camp in the battle of the marketplace. The editors of Moneysworth ale a team of experienced journalists with considerable expertise in the fields of consumer-affair- s and quality periodical publishing. The publisher is Ralph Ginzburg, creator of the classic magazines Eros and Moneysworth's is Betty Fier, formerly of Fact magazine, and its art director is Herb Lubalin. Radiating from this nucleus of editorial energy are reporters, researchers, product-tester- s and consultants throughout the United States. Together, they create the firstand onlyconsumer periodical with charisma Moneysworth is available by subscription only. Cost of 8 months: ONLY $2.99! This isA MERE FRACTIONof the cost of consumer publicfamiliar, ationswhich, compared to Moneysworth, are boring, ponderous, confusing and nearly unusable. And you get The Cheap Book: The Mon eysworth Consumer Encyclopedia ABSOLUTELY FREE!! What's more, we're so confident that Moneysworth and The Consumer Encyclopedia will prove indispensable to you that we offer them with what is probably the most generous money-bacguarantee in publishing history: We absolutely and unconditionally guarantee that Moneysworthin combination with The Chivy Book: The Moneyrworth Consumer tncYclopedia-- will increase the purchasing power of your income by at least 15 or you get your money back IN FULL In other words, if you now earn $10,000 a year, we guarantee that Moneysworth and the encyclopedia will increase the value of your income by at latst $1,500--- or we'll refund your money. Meanwhile, you will have enjoyed 8 months of Moneysworth ABSOLUTELY FREE and you may keep the encyclopedia WITH OUR COMPLIMENTS!! What could be more foolproof'? To enter your snbscription and receive your free copy of The Cheap Book: The Moneysworth Consumer Encyclopedic, simply fill out the coupon below and mail it with $2.99 to: Moneysworth, 251 West 57th St., New York, N.Y. 10019. It would be madness to pass up this opportunity. Send for your copy of The Cheap Book today. After all, you can't get much cheaper than free. Avant-Gard- 4 ,f. Moneys-wort- hard-nose- d, ., . 1,: - 1, ,.,.-- ,. '.,. 116tabii0ilter.16.,;iliK-M.;10,1fidiiiiitii.- ,, ,,, 0 ;- t'..'.';', 1 ..,,,t., ,n1.1,,, ; : .; Iti,,,..1 il,ri.,.,,....).,.,....,....,,... s, , t; :,.,.,...i".. handy-dand- two-colum- n, .,,.,, ... y .. : , ' ,'.7- ' , - ;. :.: P 4'.' s. compilation of information between two covers, a regular encyclopedia, and I believe it will become a handbook in every American home." Mrs. Johnson is talking about the text that forms the basis of the monumental with the zeal of apostles. Says The Wall new reference work The (leap Book: The Street Journal: "Want to know how to Moneysworth Consumer Encyclopedia. replace a broken zipper, lose weight, save This volume is, indeed, the fundamental money on food, choose the right educational toy for your child? How to build a book on straightening out the financial side of your life. Its chief feature, of patio, wire a garage, get rid of crabgrass? course, is telling you how to get the most If you do, beat a path to this how-t- o book for your money in buying such items as covering just about every practical quesfurniture and automotion you can think of relating to food, appliances, biles. But the book also reveals how to clothing and shelter."Parade: "A must for obtain free medical services, cut your food every household." The Washington Star: bill, locate a house that will appreciate in "Reads like a letter from a wise old uncle and covers just about everything but value, get mortgage money cheaply, reduce your electric bill drastically, recogchoosing a mate." The Washington Post: y nize home furnishings that will increase in "A guide bulging with tips value in time, negotiate for installment on everything from dog bites to a working wife." Associated Press: "An credit at lowest rates, plan a family budget, rearrange your kitchen to save motion almanac." Federal Times: "A standard and money, select children's books and reference book for the homemaker and toys that give you your money's worth, handyman." The New York Times: enjoy vacations for a song, and buy just "Packs into 496 pages thousands of facts for everyday living." the right kinds of insurancewhether o-it The editors of Moneysworth are automobile, theft, fire or lifeand in precisely the right amounts. In short, The pleased to announce that, as befits an exCheap Book: The Moneysworth Consutraordinary work of this kind, The Monmer Encyclopedia gives you at once the eysworth Consumer Encyclopedia is not kind of wisdom that it normally takes being distributed in the usual way: It is not being offered for sale; it is being years of bitter experience to acquire. The The Cheap Book: Moneysworth given awayABSOLUTELY FREEto subscripConsumer Encyclopedia is mammoth in all those who enter both size and scope. It consists of 496 tions to Moneysworth. How much does a subscription to Mone pages and over a cost? Incredibly, ONLY $ 299! words of million a eysworth quarter of information and sage advice. The And, as we said, you get the encyclopedia work is divided into one hundred and forty ABSOLUTELY FREE!! n case you're not familiar with Moneyschapters and subchapters, and its index '. worth, let us explain that it is (as New alone occupies eight pages and contains two thousand, four hundred entr:es. The : York critic Robert Reisner has stated) text is supplemented by illustrations, i "By far, America's most trustworthy and useful consumer publication." It floor plans, botanical drawings, menus, rates products as to best buys (as among charts, maps, calorie tables, and so on. cars, cameras, and the like); it offers tips Contributors to this historic work include one hundred and thirty-thre- e top on how to save money (they will astound affairs. consumer field of the in you with their ingenuity); and it reports experts General of the important news concerning the manageSurgeon Among them are ment of your personal finances (telling the United States, Secretary of Agriculture, heads of over 20 schools of home not only how to reap maximum returns on economics of leading universities, highyour savinr but also how to protect yourhi-fi'- ' ',.. A.,.5'.-- ,. - 7 , i iiz....,:,,:,,,, 41, k, i',7-- ,:i. E.!, ..;1 i .: .::.::.'i5-- .,.. " ' i, 1 ,li ..r.,... ' ', ".; .' 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