OCR Text |
Show -y y g 'X i"" -- "mii j 9 The Salt Lrke Tribune, Monday, November 12, 1973 w rawliD lli(B iilotoiiiS A new battery free if it ever fails to held a charge. mvm f?fi tafelFy ift l fey os lm os Four things to consider before you buy a battery. priced. Usually, the higher the price the higher the "Cranking Performance Rating" anti the more power vou get. The GO Lifetime battery is the haitery vou buy only once. The Lifetime Guarantee is like a "life insurance policy" on your battery. When the battery dies the "policy" pays off with a brand new GO Lifetime battery. Our Pro rnla guciranti-- work like new buttery is only for that part of "h old hatte-uv-t Era mple A battery you haven rjuaranteed for 36 months "dies" after 30 months Your adp.jtment is on 6 months of unused battery As you read on you'll discover mat our battery the GO' Lifetime, is not rovered by a prorata guarantee Instead we offer a tree lifetime replacement guarantee See guarantee for Your guarantee. ii " Perhaps you've seen a demonstration on television that shows a batterv starting it's five cars at once. Sure, an interesting test, but similar ones have been performed many times with many dif-ferent batteries. What v ou should know is how much GO Litetime Guarantee. Lifetime Guarantee to Nomran original purchaser: If the GO Lifetime battery eer fails to hold a charge while passenger you own the car in which it is first installed, this battery-wilbe replaced free at any of our dealers, provided you present the registration card when von apply for the replacement. Abuse, neglect and breakage not cov ered. e l , power you need to start one car. your car. The GO" Lifetime Battery is the battery you buy only once The Lifetime Guarantee is like a "life insurance pokey ' on your battery. When the battery dies the "policy" pays off with a brand new GO Lifetime Battery These simple facts from Exide and Willard will keep you from getting stuck. If your car is over two years old, and you still have the original battery, you may be due for a new one soon. Forewarned is forearmed. Its better to choose a battery than to have a battery choose you. Better not to buy in a panic w hen you have a dead battery on your hands. So have your battery checked now. It only takes a few minutes.' The name of the game is power. at 0 degrees. The "Cranking Performance Rating" isgien in amperes or amps" and will be a number such as 2S0. 360. 450, etc. The bathigher the number the more powerful the Pertery. Ask your dealer what the Cranking formance Rating" of he battery is before I you buy. do you relate the "Cranking Performance Rating" to your needs? A good rule of thumb for replacing a battery is to buy a battery with a Cranking Performance Rating" equal to the cubic inch displacement of your car engine. If you're driving a car with a 350 cubic Inch engine, replace your battery with one having a "Cranking Performance Rating" of 350 amperes. This will assure you ot having adequate power to crank your engine at all temperatures above 0 degrees. How dependably over a given period of time. And that depends. on several things. Like this: l.IIow old is your car? The older jour ear gets, the more power it needs to get it going. The chances are you'll need a battery with a higher "Cranking Performance P Some battery marketers guarantee their batteries on the basis of price. Practically all of them make some adjustment on the purchase price of a new battery if their batterv fails before a certain date. Just remember that the guarantee doesnt guarantee the batterv ! I won't fail. ! ,$15 DISTRIBUTED BY: Available At: SALT LAKE CITY How do we The GO Liletime Batter). sold by Exide and Willard dealers, is made by FSB Incorporated. ESB is the r4 leader in packaged power. Unlike most batterv marketers. we make the batworld's teries we sell. In 1912. the first automobile to use an electric selfstarter as standard ing" than the one equipment used an you are replacing. ESB battery as stan2. What kind of drivin this safe Put a coupon place. dard equipment. So ing do you do? A lot it. need Youre to going o much for credentials. drivof You never know when your hitterv will yu dead. Rut you do know noyv So far. nothing that its chances ul Join so soon are very pood if your battery is oyer two ing can run down a old. This coupon is yood until March 31. I9'74. It your battery is years has been said here battery fast. If you about to yo. yo to one ot the dealers listed below. You'll sae Sls.On on a GO Lifetime Battery. And you'll for consumer oerf "suititested about puce" are in and out of batter)' quality. neyer have to buy another battery for your present.ear .main We can't better cara lot, speak for your other batteries, but we can point out what kind buy a beefed up batten. of quality you get vv hen you buy a GO Lifetime 3. WTiat kind of weather do you have? Low Battery. temperatures affect battery performance. A 35 32 loses First of all. we make oui battery diffully charged battery at degrees of the cranking power it has at 80 degrees. ferently from anyone else. In fact our patented three-piec- e will of the it 60 lose At 0 degrees design represents one of the most cranking significant improvements in battery construcpower it has at 80 degrees. Meanwhile, the tion in the history of the industry. A large engine needs from 65 to 50 more starting statement, but true. power at these low temperatures. Moral: you Instead of many hand operations, we need power to spare in cold climates. 4. Howr many power options are on your car? make our battery with few. Less chance of human error. Instead of random samples of If your car has such options as air condibatteries pulled off the assembly line for tioning, power windows, power seats, etc., the drain on your battery is increased. If testing, every GO Lifetime Battery in patented three-piec- e on design is tested automatically two your car is "loaded" don't skimp times. Any battery not passing either of these the battery. two critical tests is automatically rejected. What comes off the Prices and is line the most nearly perfect guarantees. a"tomobile batterv in the knov. to Things industry. The GO Lifetime Batterv is so good that we Generally, you can look at batteries as being low priced, World leader in packaged power. guarantee it not for months, Lifetime Batter) has a "Cranking Performance Rating" as high as 450 amperes in group si.cs 27 and 27 F. You get power to spare with the GO Lifetime Batterv. Which means less chance of netting caught with vour batterv down. TheG( ) vs GO' Lifetime Battery at 0"F the original equipment battery conks out aft-- i 20 Seconds of Ciankinq the engine The GO' Lifetime Battery cranks for 30 The ESB Sundancer electric car could be the commuter car of the future. hats the answer to the fuel shortage? It may be the electric car. FSB has developed the Sundancer. an experimental electric powered hv regular production I'.SIl I'ulterum. The Sundancer has a top speed of between M) and 65 mph. At constant speeds of 50 to 60 mph it will travel from 50 to 60 miles on a single charge. In residential and metropolitan traffic it will travel 55 to 70 miles. The cost of drixing the Sundancer would be a welcome change to drivers used to high gasoline prices. The Sundancer would take you where you're uoinu for about ?c a mile. '' J '' A v 6 ? ; but Jor the life of your ecu: medium priced, and high FLINCO Tire Terminal 360 S. West Temple INTERMOUNTAIN 47 East 700 South Salt Lake City Salt Lake City Ogden Kent s Conoco 775 East 4th South 1 1388 South 300 West Mike's Standard Service 351 West North Temple Bucchi Conoco 904 South 13th East Grand Prix Auto Parts 280 East 3300 South Mr. Performance Elmer's Import Auto Parts 1615 South State Hale Union 165 East 13th South 587 South Main Street 26-36- th Tire Co. I Street CLEARFIELD MURRAY PROVO VERNAL C & W Auto Ports Gory's Sinclair & Warehouse Tire Sales 4797 South State King Motor Supply 427 West Center Street Five Star Motor Supply 210 East 200 South Ge.teral Tire Service better a In patented three-piec- e construction, the GO Lifetime has the shortest current path in anv car battery ever produced. What this means is the power gets there quicker, with less resistance. so more amps get through. Even as the batterv gets older and weaker, these extra amps keep coming through. 1 Flinco Tire Company 360 South West Temple rate? seconds and cranks faster so your engine has hance to start Our battery. The GOlifetime. kw l... iiul. Ohio 44HU his coupon mav be redeemed at anv par t ic ip.it i ny L v ule r Willard Ktnerv dealer upon the GO I. fr one ol purchase lime Batterv Onlv one i oupon will Sec honored H' batterv per listed in participat nc dealers I he coupon this advertisement is not redeemable for cash bvihe consumer or dealer and is vnl in state u here prohibited In law or where Lived at point ot redemption Oiler valid until 1ureh.M I Good for $15 off on an Exide or Willard GO Lifetime Battery. Allen's Automotive 4485 West 3500 South r 0 c Rat- AMWARE T This coupon the bearer to SI5 off the m.inu-f.Hirers sueeeMed consumer price for a GO Lifetime Bitters and mav not he used in connection unh anv other manufacturer or dealer ('Per Prices as published hv SB Brands. Inc., subsuhars of F.Sii Incorporated and m ellect at the time of redemption wtl! pres ad. Manufacturer s sue uestedconsumct price information is available at participating f side or Willard dealers, or hv s ruing F.SB Brands. Inc.. PO. s adi,c,ment m stop-and-g- There are all kinds of batteries for all kinds of prices with aM kinds of guarantees. You get pretty much what you pay for. And what you're paying for when ou buy a battery is pow'er. Battery power is measured in terms of a "Cranking Performance Rating!' This is a universally accepted standard measurement of the amperes a battery will deliver sufficient to crank the engine during starting for 30 seconds I yo Eip pipy VERNAL Jack's General 650 East Main LOGAN Jensen Brothers Tire S. OGDEN Service, Inc Jensen Brothers General Tire 336 - 36th Street 1045 North Main MILFORD Gray & Sons Auto Parts 3 1 West 400 South 1 'j RICHFIELD McKinley Chevrolet 120 South Main St. Tire WOODS CROSS a js 162 West Main Street South Bour'ifu! Auto Paris 847 Westl 500 South , 5 J |