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Show n The Salt Lake Tribune, Saturday, October 9, 1971 - Organic Food Demand Increases With Consumers Concern for Safety By Bonnie Lake ning to appear on the shelves in some supermarkets cases as organic food departAllen I. Bildner, ments, president of one of the largest food chains in the country told food editors in Chicago. of Tribune Food Editor CHICAGO terest Consumer in organic foods in- has gieatly during the .past year and although the supply of organic foods is still quite limited, they are begin When we refer to food we mean TV Shoppings Not a Dream : CHICAGO - Whats for breakfast, dear? Just a minute Ill flip on Hie television and see, she answers. So it will be In the near future for apartment dwelers who will depend on a building supermarket for commodities. In the morning, the husband or wife will flip on 'he channel for that apartment building, and see the specials that the commissary has to offer. Simply by pushing a sequence of buttons on their telephone, an order will be registered for one or more of those specials. An order that will be ready lor the homemaker to pick up when she comes home from Work, or delivered to her door at the time she specifies. And, it is quite possible and probable that the bills for her monthly purchases at tne commissary will be identified by her telephone code and will be automatically deducted fiom her account at the family bank. Since shes already inserted her identification card in the telephone to signify ,a bona fide purchase it is that a equally conceivable facsimile newspaper receiver in the apartment will provide a list of specials from other stores, too. Thus, media will become an integral part of the distribution system, with the capability of reaching people with comparable life styles in a most efficient manner. Dreaming? Not realy. Food editors gathered in Chicago have had a chance to glimpse into crystal balls to see what the consumer prediction is for the future. Its exciting. Even now, here in Chicago, the towering New Hancock Building (96 beautiful stories high) boasts a posh marketplace on the ground floor, lav ' ishly carpeted and draped and elegant through and through, Sedf;eally keyed to the tenants needs. Consumer needs of today are geared to increasingly sophisticated, kahedoscopic living patterns changing every day lor a better tomorrow. There are any number of fiends and opportunities to fulfill the needs of the changing consumers. Psyehugraphi-cally- , the complt.- - living of todays homemaker pattern conjures up dozens of new product and service concepts. food grown without pesticides or artilicial fertilizers; food grown in sou whose humus or mineral content is increased by th- additions of organic matter or by applications of natural mineral fertilizers; food which has not been treated with preservatives, hormones or antibictics. Available for Years Organic foods are not new. They have been available for years through organic farms and specialty stcres where health foods and health fortifiers are also sold. The increasing demand for organic foods seems to lie the result of consumer concern for a safe food supply rather than a conviction that organic foods are really more healthful. This concern sword food withdrawal of cydamates from the market place, reports about the damaging effects of insecticides Mr. Bildner explained that despite the limited supply of organic foods, more and more distributors are organizing to sell to supermarkets. To date major manufacturers have not introduced organic foods to the market place although there is some evdence of products being merchandised and promotel as organic to on this new demand. Supplies of fresh organic foods such as fruits and vegetables and meat are particularly limited and their is availability at present directly related to the geographic area in which these foods are grown. capitalize tish, Higher Mark-l- p There seems to still be great resistance by many or LUGGAGE PLUS ful and Balanced Diet e share the view held by, leading nutritionists. The primary need in food is for people to eat a balanced diet con W they have been isolated and have served to point up the need for a concerted effort by all the food industry for an ongoing evaluation to bring about a supply that will help satisfy our food needs and be worthy of public confidence. The yardsticks which we apply to the organic foods we sell are no different than those that we apply to any other foods they must meet the same test of value, wholesomeness and safety, as well as fill a consumer demand, he concluded. five-poun- bag and retails at cost or slightly balow. Unrefined organic sugar or sugar retails at 69 cents pier piound or about five times as much as refined sugar, and costs the supermarket 50 cents a pound. Organic food advocates say the fact that Vitamin E appears in unrefined sugar, is wtrth the extra cost. Those who believe in organic foods sav that these foods If you can point a finger . . . you can play the new Lowrey organ! The virtuoso makes your Lowrey Organ dDGOOO 30 a Now exciting playing talents are yoursl Talents you never dreamed possible! PRESTON! Beautiful chord arpeggios that you will play like a skilled profes eionallll GUSSANDOH! Just slowly move one finger of your right hand across the Chromatic Keyboard s and consecutive literally flow between your two main melody notes. You're the Virtuoso in just a few moments!!! 1g off FREE! Value Rythm or Virtuoso with some Or- - gans at King's! Used Organ Clearance Sale Continues -- 4r ,, 1 . Clearing top brands . famous makes! Choose from lowrey, Hammond, Wurlitzer, Conn, Thomas, Baldwin, Kimball, etc. Here are two examples: USED HAMMOND Draw bor etc. Cost over $1400 new. Sacrifice price nowl QUALITY FACTORY SAMPLES, IRREGULARS, SlIGHT IMPERFECTIONS, IN NO WAY AFFECT WEAR OR USEFULNESS. 777 TERMS OR LAYAWAY BANTAM Luggage UpperLevel TRAVELWARE 3.95 4.95 5.95 USED CONN Cost ovei $1400 new. Beautiful walnut cabinet. 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For example, refined sugar in our marketing area costs the supermarket operad tor about 67 cents for a reason and they there is any possibility that the use of chemicals will be to our dangerous proved health, why risk that at all for sisting of the basic food groups. That applies to people who eat both organic and foods. We also believe that the foods that are being sold and consumed in our country today have nutritional value and are safe for consumption and that farmers, manufacturers, distributors, our local, state and federal governments are exercising proper controls to insure this. Although there have been alarming examples of foods that have been contaminated, DISCONTINUED COLORS AND MODELS up to i (f-- greater perishability and higher production, trans- tasie better, ihat they are better for health because they are not injurious in any way nor are they potentially harm- Beautiful Molded Horizon Airplane Luggage REGULAR STOCK PLUS FACTORY SAMPLES ragm VC ganic food growers ar.d distributors tc sell to supermarkets, since the sale of these items to specialty stores maintains a higher price level and mark-u- p than would be anticipated through supermarket channels, according to Mr. Bildner. Organic foods are very expensive due to the limited factory closeouts Samsonite AIRPLANE for safety has been brought about by mercuiy contamination of and other such matters diat have developed recently. In addition, an increased interest among the young stems from concern for environmental and ecological problems and their effect on our health and well being. 4.49 & 5.49yd. 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Boys' style has tab s:des and collar trim in red or maize; Comforters are puffy and pretty, warm and luxurious to buy for your own baby or to make a friend happy, list to $13 3.99 and 7.99 It EAR -- ail I stun NO-IRO- N reg. $2 yd. nylon tricot in soft, mellow tones. Slips, nightgowns, robes and loungewear can be your own originals with money left over during this sale! Satin-finis- h SPORTSWEAR list 2.50 yd. 1.19 yd. 3.49 list $5 TS AXD CHII.DREX'S LUXURIOUS NYLON TRICOT 99 Look your finest in sporty tops and pants made from these polyester and cotton delights you never need iron. Stripes, prints and solids for everything; 45 wide. ZCMI FASHIOX YARDAGE -- o' store. e , |
