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Show How to create an energy shortage: Set a ceiling price on natural gas so low it will be underproduced and overused. In time, shortage. Then, ban the use of coal with sulfur in it. Halt most strip mining and again, freeze prices. (Where has all the coal gone?) Delay the development of atomic power. Let licensing red tape mount. Let excessive environmental concern block construction. Having done all this, start leaning on petroleum. Add gasoline-guzzlin- g emission devices tc cars. Ban oil containing sulfur. Delay refinery construction by making crude supplies uncertain. Block drilling on the Alaska North Slope and offshore in California, the Atlantic, and the Gulf of Mexico. Gulf agrees with those objective energy experts who know that supply and demand can best be balanced by free market pricing. And by the profits that are absolutely necessary to finance the discovery and delivery of energy sufficient to the nations needs. The blueprint weve followed is in error. Lets go back to the drawing board. fault. To find energy find facts-n- ot GULF OIL CORPORATION P.O- - Box 1403-P- I No. This has already happened. All of it. Here. In the United States. And it has happened at the hands of lawmakers whose answers to supply and demand have often been rules that complicate but never solve. well-intention- ed This advertisement is based upon an essay written by Bruce D. Henderson , President , The Boston Consulting Group, Boston, Mass. Houston, Texas 77001 |