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Show yni'igi riyrtinyi-- i i nrgw Wp jnij M i Anatomy and - stereotypes Continued from page of So:; Role: and by Perspectives Jeanne Hamprey Block in the June, 1973 "American Psychologist") sex role expectations are rather fixed. 8 "Conceptions l Some Cross-Cultura- al Parents still raise their boys with an emphasis on achievement and competition, the insistence of control of feelings and expressions of affection and a concern for rule conformity. For girls there is significant emphasis on developing and maintaining close interpersonal relationships and much less upon becoming." I am personally uismayed at a series of childrens books published by a group dedicated to stamping out any and all vestiges of traditional female roles by sponsoring books in which there are no differentiations such as we have known them. not retail distributors oi this brand, orv'tio are nc: syeeav tally authorized by us to redeem this coupon Coupon vue 1 Cth of 1 Otter empires November 15. 1973. lever Brothers Company. 8ox 1385. Clinton. loa 52732. $'0 W--- I A 21 .3 ; BEAUTY baby-tendin- g COUPONS! Vtduiaitaf Our sex quite properly assigns certain inevitable roles to us. That these roles should be absolute and totally restricting is an affront to creation. COLLEGE OF REA VTY asCasting out all signments as if they were conspiracies promulgated in Appalis retreats achian-type equally mindless. Of course sex is destinv but ii isnt all of jestiny. sex-rol- e ny ' . MMaMWNM S5S5ST DlPg5 tt isnt their desire to break the stereotype of little girls playing house and shopping that bothers me. It is the insistence that girls must not be seen doing anything they have done before. This, 1 think, flies To Dealer: We reimburse you tor the face value of ths.. coupon plus 3c tor handling, provided that you ar.d the tort' hJ &: '4m, sumer have complied with the terms of our coupon otter. This coupon is good only leo redeemed fey you Jiom a corv sumer at time of purchasing specified brand. Thu consumer must. p:y any sales tan mvoi ?d. This coupon is non assign-uo!e- . Invoices proving purchase of sufficient stock of our brands to cover coupons presented must be shown upon A in the face of biology and is as "evil" as the books which relegated our little misses to only kitchen and chores. It only takes an average intelligence to realize that most often children's books have stressed rath., fixed sex type roles. Girls played mother; boys did more "physical things. Incidentally, the recent figure quoted for the average mothers work week (no secret to mothers!) being 90 hours rather negates the notion that women's work is : AUGUST 15, 1973 NEWS, WEDNESDAY, DESERET 25 HAIRCUT fumcr tfukvrt Coupon fcxpffM A IN ALTA CANYON m ',i': Gourmet dining in an unhurried mountain atmosphere Dining Friday and Saturday, 6:30 to 9:00 p m. Brunch Sunday, 9 30 v' 328-858- 9 3U. I .3 Iti f 'urii Inim-w- j '.iiii PERMANENT National Brands Schools 1973 Juntor Coupon Expires 5ept. (jdHJIL !l heated pool $1 OFF per couple with his coupon, offer good August 17,18,19 Alta. Utah 84070 SrWj flotti Sp. 'T a m. to 2:30 p.m Swim free in the outdoor w Am PERUVIAN! M -- with coupon 3D, 37" TWO LOCATIONS. CALL FOR APPOINTMENTS cnfmoitaf icac J5636J So. 9th East 2230 So. 7th East 486-010- 262-550- 1 6 22Z 3 f'v. mm VitH EAlVKAMEKiWP - i " Stripes, prints, patterns, plains. Bells, flares, pegs Cuffed, uncuffed, no cuffed. - ' t . , , Pants. Never has one word meant so much to so many, its expression, it's self. It's in, it's security. It's whatever you want and then some. First Security BankAmericard will buy. As easily as money. Almost nywhere you can buy pants, you can buy pants with BankAmericard. . And whatever you want, for Caress is the body bar that actually contains bath 01 drops of light, delicate bath oil, for luxuriously soft skin. And now you can save 10c when you buy any size bar. Caress is not only beautiful for your .skin. Its beautiful & : back-to-scho- ol, ", j J J oil-1- Buffer, BankAmericard is the it'll buy almost anything, almost anywhere. Just like Money. back-to-schc- oi for your budget, too! THINK of it (toeW' ASMONEY FIRST SECURITY BAflKAfIERICARD Servic Marks AwJ Ltceoswi 'Jt BnkA mer 5fvct Corp A V ! --t- 1 -- i s Jt . It J I LM "1 j |