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Lz14 C-- . , e7a, l';',,,e,l,,,..,-- r;:i 4 .4 0 ' 11 g,.. ,,,. ... - rl F7,I3,t'3' '1 .,-, 411 , . , , AUGUST 25, 1975 I :;,..4 ,,,, ' r''''.7771 t .!4 i.:...1 ..,.... F- r:'?Ifil, ,,.,,, ,.: '' ,.,.. .1 ,, , :.,......... I :,....:4tI - 40,..) -, ''''r J; ' : , .1 , I .. ,,..,,,,,..i.i.,.,,,,,,,,r,.1, , 4,.,1,'...:'--- 1 . ;. - i , ,. , ,,,. t, ,t1,,,,, ,., ,,., ;, takes off through " ground best seller. i , . ''''''''''''' a,....- -- - ''''''-- - - :, ..,. . . .. ,,,,..,,,r ,. r7. , ,,,,;$....- , p "I., A ,. , - i, ? ' ' '''. ' - et,,'7,7,4:7t '. ,''', . .23i2z .,,,.. , .. ';i... .41' ''' ...1,'',IT:' ,' -- 2 ' ...4.' - ,4, 1.;;''' ,,..4.,,,,,,,,,.,-- A ,:i. , r.0 ""... ..:::' t'F'-'- - .:',"'..:,, - I -- -, ; :::,: , .:,,,,!...,.,,.,,,. ;:n:',i . ':, ::,..,:...,:., f.,,.:,..,:::,,,,,,,,,,,,,,.,;,,,I,-:',,...4,:....,..,:.:.,.:,,,.:,..:::- most i , , , ,,,,,,.. 4:.s,., :?:4!.:,1,if:::-:- ;:,,,:,,:,,:::,,,,,,,:, 1. ,1,'.,-.1"- t.::,,,:,,.:, . ,c.,-- -' ) I ,..:,--- ,.,,.......,., , .:,.....: :.: , - -- 4.,, :.. , ,, , .,.,:, ,L, , , ,, , . - I :.::,;:,' 5,..,,.!-- ' --- itunder- '"'w4:i.,:;.'"Z , ....C.'S; 4.14- , IfCak1 )Mir,teg , -- ,,,:,,,,'":,?:;,,,,..:,..i,,,,:-,,,,'4- .,,,:':,:::::;:,i,::, Stage 4: Explodes into vvorldwiee phenomenon as people everywhere discover that its principles apply to all facets of life, as well as to business. Stage 5? Will WINNING THROUGH INTIMIDATION become the biggest selling hardback iin modern history? With enthused individuals reordering five, ten, twenty, and even one hundred copies of this amazing book, it's a definite possibility. rt,A1 tg ''!. un - ,,,.:,,,,,,,,,,.,,,,,,,,..-,,,,,:,..- - . talked about "business" book in .,,,,:..,;,. and sold el ab, ne S tvloesy ronitotos )),';'1:- . , Stage 3: Finally acquired by major publisher bookstores for the first time; . unprecedented spread of e ehni st : t,,,,,,,,,,-4.--,- ' ,,,,., .,.....,,........ - .......,.,,,,:.....,,,.. ............:.,, ... ,.,., .,..,...... ,.....,... - ''..----......... .. ,. .. , of "test" copies mail morder; , 4,, ,.,,,,,,,,,,,..,..,,,,,,,,,,rxm.,7.--..r:,--::-,77.1,','-.:;',7,,,,, , , Flatly rejected by major publishers. . 1, 1 A 1: Stage 2: Minimum ., "'' ,,,,,,-- Stage ;.;:i .'yw'''',.:1-t,,.1.- p,It'''''..,:, i '''.., ,;: ' . - . ..! - :i:tAi-.:'-';'f;4:,,oe-ON - ,,,, has received unanimous acclaim from those who are hardest to impressthe achievers of the world. WINNING THROUGH INTIMIDATION profit-oriente- d WHY? Because it's the fireA book ever written for the real players the guys down on the business world playing field who ;don't have time for pleasure reading, 'and most certainly are too busy to listen ,t( intellectual dissertations on business theory. In other words, the warriors who 4ido battle, day in and day out, with deal- 'killing attorneys, unneeded and unwanted governmental regulatory agencies, fair- weather banker friends, anything-goe- s competitors, and all of the other business- world jungle predators who stand ready and willing to devastate your best laid plans. you've ever been involved in a business situation that didn't work out whether it was a $20 million transaction TO BE INTIMIDATED OR NOT TO If -- or one in which only BE INTIMIDATED? $10,000 was at stake ycu'll very quickly .understand WINNING THROUGH INTIMIDATION why has made an almost unbelievably sudden and dramatic impact on capitalists around the globe. Because if you heed the realities exposed in this book, there will be fewer occasions when you'll be scratching your head and trying to figure out why a situation you thought you had under control ended up falling apart at the seams. , THAT IS THE QUESTION. Intimidation is a common thread that runs through every transaction in which you are involved. After clearing away all ell of the of the academic nonsense irrelevant fat intimidation is, plain and simple, the crucial factor that decides the outcome of most business dealings, regardless of their size. Even if you're a "successful" person, there are moments when you are subtly intimidated by others without being aware of it. You may only recognize the THE LETTERS OF ENTHUSIASM CONTINUE TO POUR IN The pages of this - I You will never believe how my brothers, sisters, children and grandchildren have been devouring this book. As my brother, says: 'This book had been five copies for meThis makes long overduer... t- M.F., Greenwich, Connecticut sa VJeIIw's g - - 1 INTIMIDATION' have hit the. nail on the head read! ever ...Thanks has got to be the greatest book I've for ...so eloquently codifying the 'real world'." J.K. H., Denver, Colorado lts contents are so true, so real, and so unorthodox that I am amazed it found its way into print!" B. K. F., Florence, Oregon F:;:- : ,T, crt 1 ,,) , , - 1 1 7., t 1 - I 11 - ,,, ' L:,,,' i (.:(A? ' a i ' '4,!,,.,''''C'11 t- S) a-17'77- cz,,1"-- ' .1 --' - moommulmmtammummmammoommmmmoissommmummmensommalmsammwommommet Phone Orders I ZION'S BOOK STORE Main St 1 '.' 71) A if; 71,,, ,, I Salt Lake City, Utzh 84101 nie.a.E.,116 4 , ' r11.4 i ' ies, 'r., si ', k , , 5ouh M L,63 '''',..,.., ?'''''A II ri 1 . .., .- -- , ir - 11 til 1' t' d ;,,,,;;1 1,1 1 i ri 9 LI.-1! Pl. ri-- t i Li 1 Er'y 1 , " , f , n11 Ist1 Jr' 1 IA , , I-p.., iil u t.1 t , PAM I I In i , ''';'0,i 0 d ME WITH r copies of the traditon-shakin- g myth-shatteri- ng, - IV. 'e. -- ,..., ,...... ...... .. 4 ...... ,..., ,...........,, ...,. ........ ...- ,....... Ocrw;egov7,01,5tof Acuxteit .marr ....A.. A .., 4, ;:N 4tAt; 0,40 .,,,4 4N.:,t '7::Z . ..,-"- :$4!.,44- ,;,..'. ..... 1.:. .i;2.s..Z.-..,- ,... .,...1! 1.,,,:-... ... 1,,- 4'1 ' 1,. ..' '''7'.(gl'''''''',.."'14;'!:"..), .1; .';.7,: ,.,::,'P',1; " ' ... ..., war, -: 4':.t0 it1;"eft 41' ''; ' ':'1. 1:tic:;7:. .....'...:.:.:,'2, , ',''',.- :' l'tel,IS : :.'''' ,'.....' 1 .!'';',.:411).,i1, e":.ilt, l r?'t 2, ' ''' '..''. :, -, '', AttZ e:,'" .0') .,:' , ...... .... ... ... ..... .2 ,...., .: , WM. MOM WM. WPM .C,F .1..4... "pm low ',a., , a,. ,Ii.- 17110 Or ', Z. 4. 2 i 70 ea WI 41. ". :.;L:S:':" .;. - 0,,::- ... , 1",11.7 .'; ': ...;:.:71: mrte M1.1. TWO a - ,.,.. Expirec!,..1 - tIP . .., .. I .......... -g Card No. STATt. a '',. 1AN ge 0 VALIDATICW W."' . 238-pa- 1 5 1 11 , ? 1 1 1 book, WINNING THROUGH INTIMIDATIOti, at $9.95 each. (Add '75c for postage, : handling, plus 5 sales.tax in Utah.) Remittance enclosed I t 00 BankArnericard I t4ANIE 1 1 Master Charge 8 El American Express I ADDRESS i Fuck 4nd Wagnalls Publishing Co., Inc., Plow York, I - 1 I Li Please send me ;., .. " ,,,,, 3 ft I 5 I a CITA' tf, :::....s. it , , 1 ,L. - :.:', . i';'; ( ':',' -. g2) SALT LAKE crrY, UTAH 84101 . ,t, ,,,,',,r1,- 1:,::1:N - ''',,,:,d'2,;;1' , arN-- Ll-- 7,0 ; ', , ' ! ! - .,, I . 1 , i even though its blunt realities may sometimes make you flinch, it is this candid zeroing in on unpleasant truths that has caused the book to be so widely acclaimed Before you "suit up" for your next "game" in the business-worljungle, there are two realities you should face up to right now: "The results a person obtains are inversely proportionate to the degree to which he is intimidated.. It's not what you say or do that counts, but what your posture is when you say or do it." . el, np , I in WINNING THROUGH INTIMIDATION, something to which they had never previously been exposed in all their years of experience and success. In short, nothing even close to WINNING THROUGH INTIMIDATION has ever before been put into print. And found it absolutely fascinating and read it from cover to cover during the first weekend in which I had it Mr, Ringer put into clear focus many of the feelings . 1 super-excitin- g must say it is without a doubt the best I motivation I have ever read congratulate you on such A M. C., Bethpage, New York a fine masterpiece..." ,1.-- i and on and on the comments go. But the point is made: prominent people everywhere are finding something "...I . 'A: 1 - this is refreshing and promising of a return to sanity and sound judgment." T.A.F., Oak Brook, Illinois , had reached based on my own experiences..." R. L.B., Chevy Chase, Maryland "I have just received and read your SUPER book! Now I am recommending (that) everyone I know and LIKE (Don't feel the S.O.B.'s I don't like deserve the benefits of reading itl) buy a copy of your book.' IN.J. P., Cocoa, Florida couldn't put it down. It is one of the best books of ts kind that I have ever come across." -- - Dr. C. WS., Mesa, Arizona 'Your book has been a very satisfying study and source for 'meditation'. It is one of the realty valuable P.J.S., Australia things I will take away from the U.S. I "I have just completed reading WINNING THROUGH INTIMIDATION by Robert Ringer. SENSATIONAL!" T H., Cincinnati, Ohio " That someone had the courage to write a book like 1, make you wince at times what intimidation is, why you become intimidated, and how you can avoid the mental lapses that occasionally cause even the most successful people to inadvertently, and unknowingly, become intimidated. "The book is absolutely fantastic. It presents the author's views in a straightforward fashion, without a lot R. W.H., Bakersfield, California of 'Bull'." -- - ,- - - - You . 1 - FREEDOM IN AN UNFREE WORLD. In my letters I the authors for writing them. You, sir, are , thanked Number Three. Thank you for WINNING THROUGH I NTI MI DATION." M. O., Cokato, Minnesota self-reproa- ch WINNING THROUGH INTIMIDATION explainsin terms candid enough to a which "I have, in the past, written letters of appreciation to two authors. One was to Ayn Rand for all her works, the other was to Hc. ry Browne for his HOW I FOUND book contain the most courageous presentation of realities ever printedrealities like the fact that most attorneys believe : (at least subconsciously) that their survival depends upon ' their ability to kill deals; that no one particularly in , businessever does anything for anybody else without expecting to gain something in return; and that in every walk of life, one of the most commonly used intimidation ploys is to make a person feel guilty for not "properly concerning himself"with"the other guy's"welfare cause for being so heathenish him to experience own well his think to of as And the continuous flow of unsolicited letters from readers makes it obvious that results-oriente- d people really do want the truth regardless of what it may be. Pipe dreaming and college theories are great, so long as you stay in the grandstand; once down on the playing field, however, they are of little use in the re31 game of business. The fact that the realities and wisdom contained in WINNING THROUGH INTIMIDATION are appreciated everywhere is well illustrated in the small sampling of excerpts (from unsolicited letters on file with this publica tion) that follows: Thank you for writing the first totally honest, totally realistic book I've ever read reading WINNING THROUGH INTIMIDATION was very much like the first time I discovered what girls were all about; you find yourself getting very excited, and then you look up and say, 'Hey, wow! Where has this been all my life?'. S. K., St. Louis, Missouri Sheer, thundering dynamiter' tradition-shakin- g myth-shatterin- g, results: a loan that isn't granted, an acquisition that falls through, a sale that fails to close, a fee or commission that isn't paid when earned in short, a deal that doesn't work out! 7'.....''. .::...'....'...: '. "4414 - - -Èf:4.'.1.TA'ArA'' ' .;. ..',.' 27: ., .... 4'4'13146 t!NV ' t:,'"1.74' , '',,' "4:'::... ' , 4,40,7:,M71,, 7 , .;,,,.-.,. - '.. , ','--' . mt, ..., ''.:''''.-,- ' ' , "k:""-rkt-Ir-to.--r- t... ." ': .,.....f.;:. |