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Show I trend: small, ! Nick be the major influencxk on the deslgn of our new cars over the next few years. The cars we will be offering in the Thimiliesch will 163. I ended in the spring of 1974. GM has introduced six new wrialler models. Taken together, these new ears average better than 21 miles per gallon, using the Environmental Protection Agency's test procedure and cemposite fuel economy formula This formula is weighted to reflect 55 percent city driving and 45 percent on the highway. With the introduction of our cars this fail, another part of our program will be made public when we offer America's 'smallest, most car. This new model is smaller than any subcompact car now being produced in the United States Tests show that it will achieve a foci economy averaging just over 28 miles per gallon on the same EPA composite measurement. remaining years of the 1970s represen, as always, what we think people will need, want aad be wIling to ' t , buy. Editor's note: Nick is on a fact-findin- g Tidal-mes- a tip to Eastern Europe. Ms guest :columnist today is E. M. 'Ester, president fif General Motors Corp. :fly E. M. Ester Since 1896, when the first : Arnericanbuilt passenger car was sold, the fortunes of automobile m a nuf act urers have been in the hands of the the individuals who g deci:make their ;sions based upon how well a vehicle meets their transportation needs. Just as with the first :Duryea automobile, we still sell our cars one at a time. But unlike the purchaser of that first U.S. car, Americans , today have literally hundreds :of different cars and trucks from which to choose. What an individual finally decides to buy is determined by many :different factors price, :comfort, convenience, looks. economy, reliability and trade-i- n value, All those considerations ! are still important, but the ; name of the hottest game in town today is fuel economy. Our customers know from ; experience how much more it costs now to fill 'er up. They're understandably con,. cerned about how much fuel !they're going to use. They are demanding the best fuel efficiency we can give them. This demand ' for better fuel economy will ,poWle car-b,,In- , 'i41cienI Sc, whet do we see people vanting? We see the growing popularity of small cars but also continual strong demand for efficient, larger models that can carry five or six adults on a weekend trip in comfort and provide ample luggage space as well. Since weight is the most Important design chara- nt cteristic affecting fuel economy, we are putting our larger models on a crash diet that is Posting billions of dollars. Ovcrall, General Motors response to the marketplace demand for better fuel economy can be stated in terms of the most ambitious and costly program in the peacetime history of the industry. Since the oil embargo Beyond we look for- 1976 ward to the reduction of the exterior sizes of our larger cars while maintaining present levels of roominess and comfort. We are also developing new, more efficient transmissions and working to re new-desig- n duce the powi.-- r requirements of air conditioners and other accessories, And we are im- proNing the aerodynamic drasign of sou cars. All of these advancements will contri- Whereas about -- NEJAW - PiCg1-1E--- rg:tc6 hard-woridn- g. percent M g Aiii---A- L16' of., A r - , -- I, co , o, Di. y -, I. To the editor: In response to Michele and Robert Hoover's letter to the editor, "Protests sentence of three murderers": Instead of being "stunned" and "sickened" by a choice of hanging or firing squad, I am I Ali laltill f4gic I gm11,-- 0 So, if you and the rest of the consumers just keep us. I predict it won't. be long until the American farmers will all be broke and quit in despair. after ' Federal awn a flounces a new co venierit location. . 1 " : I sp,' I i over-charge- d Jiudential r,cavinLs 1 II I 1; A : ,:, 1 , " I L a, 1 - , : 1, 1, a501:1? & vitro ,e4L II .., ,, A 106 -1 s I- I I ' 13 or' or " act- - 0' , fl or !I :Z4t ; . iP 1 - sen es ;et orte , To the editor: My whole life has been spent with the Deseret News in our home. For 25 years in my parents' home and for the past 37 years in my own home. On a church assignment I visited many homes to increase the circulation and try to present the merits of the ' Deseret News. Recently three of your men were in my court briefly and their reported stories in my opinion have presented a very distorted series regarding the Justice of the Peace System. Their witch hunt has brought forth some ineq..:Jes and severe personal criticism. The points they have made for improving the system are well taken. Most have been at least implemented or are in the process. Charles A. Jones Justice of the Peace 1075 Lorraine Ave ' - r 'Mame on unions' To the editor: People these days should certainly give the labor unions their fair share of the cause of inflation, what. with their incessant gouging demands for higher wages and more fringe benefits. Will it ever end? Mrs': N. J. Layton . . . . . . . Backs Mrs Ford - FVderal , American consumer, you just hear you vote. Then we to get your anything life easy and you won't have to unless of course you like to eat! IL Johnson Make sure the politicians being taken before a firing squad are very remote. There are automatic appeals and more appeals. After a few years their sentences will probably be commuted from death to life imprisonment. Then, they might find some minor error in the trial, get parole, and be back on the street to murder again. Second, I ask the Hoovers if the murder of Mr. Hogan of Price, Utah was not "cruel and unusual punishment" Abducting a citizen from his home during the night, beating him until near death, shooting him eight or ten times and dumping his body HI a canyon. How much More cruel and unusual can one get? I feel these murderers should be given the same kind of death that they bestowed upon Mr. Hogan. Third, I think we should stand tall with the very few judges that we have left that will give out this kind tyljustice. In this day and age, the criminal has more rights than an ordinary citizen. Most judges tie the hands of law enforcement officers to the extent that getting a conviction is just about impossible. I applaud the decision of the jury and the actions of Judge Edmund Sheya. May the pendulum of justice start to swing back in favor of the majority of the citizens of these great United States. Aaron Ti Kinard Officer, Salt Lake City Police Dept. thrilled with the victory of justice. So many times guilty felons are let off the hook with some technicality of the law, not related to the actual crime, First, the chances of these three convicted murderers 'al, , So, dear keep complaining. because they'll do farmers can take complain anymore, Monticello Our new Parley's 'ay Office. I . tv.-1- Then by the time the farmer or mechanic has figured out what is wrong, orders the parts. waits for them to be made and ihiprvd and far the mechanic to put them in right. chances are bis crop will be ruined and he can't afford the repairs anyway. (Our new 25,0o0 tractor broke down the first day we used it and was in the repair shop for three months. Even though the problem was definitely riegligeme on the part of someone who put it together, the company refused to stand all the expense and if the dealer had not been reliable it would have been a greet expeilse to us. This happens many times.) i -- 11, 25, about that while Maybe you consumers could complain the that aware even price of wheat Are at you it you are and of flour bakery preduct fluctuates while the cost up. un, one way? Up, oidy go Oh yes, and the6e of you who make your living from and combines that buying or selling the MVO tractors of the other to to nothing S41000, say now sell for t.35.00 have. just keep making to has a farmer that equipment them from inferior parts and doing sloppy work on them. Justice in murder sentence 14,0"tauri: II Ina 417. high-priori- ty IWeshiNttan co Svochgete - sky-hig- As a result of improvements, total gasoline, consumption for all cars on the road will decline between now and 1980. The Federal Energy Administration estimates that the savings will amount to more than 50C1,WO barrels of oil a day within five years. " ,.) AUGUST , view Is tax-payin- g hair-etyle- alinow 11111TA: Li:; rtz0FIT Fog am the wife of a American wheat farmer and I would just like to add a word of encouragement to all the American consumers who complain about the high cost of food and selling wheat to Russia. First, 1 think you are doing a fine job. It's hardly possible to turn on the TV or look at a magazine or newspaper without seeing a complaint, and you certainly have my sympathy. It's just too bad that you have to spend even a small part of your paycheck each week or month for the daily necessity of eating, especially when everyone knows that the cost of clothing, cars, campers, furniture, sporting equipment, boats and even color TVs to say nothing of hair-cut- s has gone (remember radios, stereos, tapes, etc. I'm really those?), glad you don complain about these, though. You may not get around to complaining about food. Now the wheat deal to Russia: Why should we sell it to them and take a chance on being without wheat ourselves? Even though we know that our farmers produce over twice as much wheat as We consume, it would be wiser to let the Russians go without so we could stockpile our wheat and then let our wise, honest gnernment leaders "dole" it out as they see fit. It would cost a few million or billion to store it, but then what's money compared to the low cost of wheat? A few more farmers would "go under," but so what? You bakers wouldn't need to cry "wolf' as you did in 1974 to get the price of wheat down. Your dough seems to rise continually, no matter what the price of wheat is. by Brickman C mON17,-y- NEWS, DESERET To the editor: orte-thir- --- To Ak101- -- Pleov' fuel of our current products weigh 3,51XL, pounds or less, we expect they will account for more than 70 percent of our d sales by 1980. About of our total production of 1975 fui1size cars weigh 5,000 pound:; or more. But by 1930 we expect cars that heavy will represent only a fraction of our sales, ro RNP 60AA ; 20 our readers Food costs: farm GoT :-. MLTIR - economy, but weight reduction is still the most important chuige. the small society NE--Vr- to improved bute Letters from 1-) r-t7- 21st South and Our new Parley's Way Office opens today. Located at 2:3rd East, this office will provide new confor area lesidents. venience the convenience of our drive-uwindow. The office will be open weekdays from 10:00 a.m. to 6:00 p.m. to provide savings and real estate financing services. The Parley's Way branch is the first of three new PFS offices to be opened this year in the Salt Lake City area. Were building these additional offices to provide more conveniently located suburban branches for our present and future cuAomers. You're invited to our open house this week. p , To the editor t Those who criticize Mrs. Ford's statement sp4,,ak of this country as a "Land of Freedom," but haven't they forgotten that this country was not founded on the laws and commendments of God, but rather on the Constitution? This document, which has kept our country strong and government stable for nearly 200 years, contains two important parts that they seem to have overlooked the right to free speech, and the right to religious freedom. Therefore, Mrs. Fords critics have no right to impose their moral standards on anyone else, nor to twist her statement to say she wouldn't care if her daughter were to have an affair. Consider how this country c.tr,e to be Didn't our forefathers come to Ametica to escape religious tyranny? I think 200 years is more than ample time for Americans to shed their Puritan outlook and welcome their fellowmen with less discrimination and more open minds. Sue Vogel Center Street 424 Were celebrating our new office with a week-lonopen house. Plan to bring the family and stop by for refreshments. favors and an opportunity to win a 10" General Electric Television. Our manager, Virga Brown and the staff, welcome the opportunity to meet you and discuss any of your savings and loan needs. g Plenty of room to park or use the drive-u- window if you're pressed for time. p Porta-colo- I, venient. Our comer location permits easy access and we've provided plenty of parking area for you. Or, if you like. use r MkSONITE PARTICLE WOO STOCK - ALL SIZIS PANELING We'll be opening offices in the DASH LADAH MANS Granger and Cottonwood areas soon. tior 1 AO r' S91 Mode' MAO h.' 1 6,49 5,09 i ,0,.. ,VIP 7.75 Age tOW$flAD4d ROM 410e,&,, tAtiA114 MPMANIES ARCH Axe COLOAADD AVM MiTURAM 04ff -- 44 MANY or;tts ASE 41kiiiir; Offices located Nephi, 4 r- in: Sal Lake City, Ogden, Tooe le. Provo, Layton. Anterican Fork. Cedar City Richfleid. Cltah and Butte, Montana. Aanth '1 , trID rod sow with stoat; bco waittoti is a sad Sao it rovary P it1M ...- i UNIDE.A - io-t-3 WALL a:0 wi 7314--1 34.336 nutit , Motos tiryptplol,sit P.S 1 '4 .USS'''''..".''''''''''SAM511..PrM'''...0,6 W....W.. i PAIL WI CUT Tu vats sins ttre AND SAVI AT Me.ttO VmUqou k...----- - ci ALL - Et4- 7 HEVES OSEttgOID PI YEA t trr PA .0A :"4 PLASTERSOARD CELOTEX - We hope, you'll find this new Parley's Way Office con. INALLBOARDS 1 fv' 7. 1 AT 0'1$239" 99's 9's 't 3 1 et Sap tom tun ago ibmitivrit lieWer tt gAIV 1 lag fx v.A. ill topiAs a. t&i '''''.....4.,,,,-.4-44- - &ler , i:;7; |
