| OCR Text |
Show arH'U DESERET NEWS Shams And Shames: The Candidate As Star' "Th (Not TTi trie sixth m a series excerpted from of Otr Presidential Elea on by 0 be published In April py mat , s i dtew on television Inc c.inipnign mid .! was gi Outer than Lvndon Jolinvon d'ew m diiv sponsored progi am was 7 5 milium on October 29 ilowevu on a oval lPtwoik at the same time Pevton Place diew 11 million vieweis Maav angiv letteis we.e wiiitmi to the neh.oik bv viewers who resented the fact that Bailevs of Balboa was canceled to make way for Goldwater. 111 Operation Jo e Abeis, B "Television has been revolutionary in its impact . . . The candidate is 'brought into the living room.' In politics today, quite literally, a man's face may be his fortune -- or misfortune . . JULES ABELS Television has caused an upheaa in polmcal campaigning. It has changed the ontent of campaigns, it has changed the fctjle, it has altered all previous canons of judgmem. When radio came it was believed that !t would reshape campaigns. Radio turned out to make little difference in politics. Broadcasting probably did result 1 BWMWflfpwl ? in shortening political speeches. Television, however has been revolu-tion- a y in its impact Sin re the man is seen as well as heaid. it is z vivid, almost a total kinesthetic experience for the viewer. The candidate is brought into the living room i ' U '' r v ' 1 'Vl No Lonoer I quite literally, a face mav be his fortune or mis- ' fortune. bearing, manner of speaking should enter into the evaluation of a man. Character does show in a face, and people make judgments about other people on the basis of outer appearance every day of the week; juries make up their minds about credibility of witnesses that way. Lincoln once turned down a man for an office and, when asked why, said he did not like lus face. When asked if a face could be that important, Lincoln replied, I think that a man is responsible for hiS own face after 40. Television can produce useful and relevant information on the individual. Samuel Lubell reports that Nelson Rockefeller defeatod Averell Harriman for governor of New York in a seemingly hopeless race m 1958 because Harriman looked like a tired old man on television, and Rockefeller locked like an It is bad enough to lose our favoyte programs for the two weeks of thosea-tiona- l conventions, but why mustwe have to put up with this bore for jcks before the election? This seems toe the prevalent view. All surveys show that politic broadcasts lag far, far behind th regular programs In audience mterest.Aisenhow-e- r drew a rating of 10 in a umber of cities, compared to 55 for o 564,000 and Stevenson ew 8 comQuestion, pared to 53 for the Ed SVuvan Hour. Therefore, clear logic akes the political spot commercial pferable to the political half hour progim, which most watchers will tune ojMhe commercial tagged on to a hit pc&ram at least hits the "captive audiekte, whether the' like It or not. Obviously, poleal telecasts can be most effective w)6n thy borrow the raiment of entertaiiment. Looks, are certainly catena that beaver. Viewers thought that Nixon got rattled easily and did not appear to have Kennedys decisiveness and That is certainly relevant to the qualifications for the job. But there are severe limitations to the extent one can judge accurately when the candidates, caked up with makeup, appear before the cameras, straining to exude personality, charm and sincerity. Good looks are surface deep, personality may be synthetic. Glibness projects better than hesitancy, but uncertainty may be more honest since there is often the need to ponder before reaching the truth. Lincoln, with his ungainly appearance and his high, often squeaky voice, would not have been impressive on television. Let us take a clear-cu- t case, that of Warreq G. Harding. He was a fine man, who looked as much like a President as any "eager virile-lookin- g I ABC V it 1 If If ' W. tl i Sj v $". 5 V. ..s ' A v L When viewers howled about a political program breaking into tfieir favorite "Name the Tune" man could. He was warm, syrupy, and affable and projected those qualities so well that one could not meet him without liking him. He had a line which sounded good, even though it did not impress in print. As H. L. Mencken put it, The learned doctor has acquired a gift for the sort of discourse that is to the public taste. It is a kind of baby-talpuerile and windblown gibberish. Harding would have been a great success in cosmetic politics on television. His successors would have been disasters. The arid, withdrawn Coohdge looked as if he had been weaned on a prkle. Without a script, he would have frozen in public view. The moon-face- d Hoover, in a high col telecast during the campaign of 1956, candidate Adlai Stevenson issued an abject apology. lar, was humorless in pubbe. His mouth actually drooped when he smiled, and he read a political speech as if it were a corporations annual report. Yet Harding was not a success as President, to put it most mildly, and historians are agreed that both Coolidge and Hoover were men of far greater capacity and better fitted to be Presidents. No man, conscious of the fact that he Is cn exhibit, can be known in depth by what he shows on the surface. Surely decisiveness is a required quality for a President a President who cannot make up his mind would be a calamity. But how many knew the real Adlai Stevenson as described by John Fischer in Harpers. Despite Stevensons protos-- Eisenhoweri birthlay party in tiie 1956 campai.n was paiently another This Is Ycir Life program, with lus friends and reminded of the past. Telephone and conferen show's, in which the canduate answfs questions, are a type of quiz progjam, carefully staged with sHUs. In V60 in the wst Virginia primary, Hubrt Humphrey paively held an honest unstaged telecist and the result was disaster, as he ga involved In wrangles on the telephone. In the 1964 Democratic convention, by all odds the most popular part of the proceedings for the television audience was a film abokt the lfe and wit of the late President Kennei although the film had no relevance to the busuiess of tiie tations to the contrary, everybody who worked closely with him knew that he hated to make decisions and habitually postponed them as long as possible. The problem runs deeper than the flimsiness or shoddiness of the appeals. It is that as little political argument as is carried on television is too much for the majority of viewers to hear. Dean Burch writes that the problem of putting Barry Goldwater on television for half an hour of prime time was more than the matter of forking over JlS.OOO plus, in advance. Even with cash in hand, the TV executives are usually anxious to protect their most pcpulai shows from the incursions of a mere candidate for the Presidency of the United States. The greatest audience Goldwater convention. By HAL KNIGHT SCIENCE IN THE NEWS ' A college diploma in science or engineering is like a passport to the U S. for many struggling young men in foreign countries. Hiis is the famed brain drain which Is bringing a steady stream of skilled people to America. They come to the U.S., the most technologically advanced country in the world, leaving behind their home nations which need exp erts badly. Some 10,000 technical people migrated to America in 1966 ad about 60 per cent of these were from the developing nations of the world. Britain, because of the lack of a language problem and other social factors, is the hardest hit by the rush to North America. The British lose two out of every five engineers and one of every 10 scientists. The developing countries also are deeply affected. Nigeria graduated 19 doctors last year, but 16 others left to come to the US. A British expert has figured that America has saved some 54 billion in education costs by drawing Britishers to these shores. He also estimates that the average professional person contributes 5200,000 to the American economy and claims that die profit from the brain drain is more than the total of U.S. foreign afd. K. R. Bhote, a native of India who has studied in the U.S. and is now an executive of an American corporation, writes in Industrial Research magazine of his decision to stay in this country some 20 years ago. He points out that the high salaries are not the main reason for experts coming here, although pay is enoimous compared to the home country in many cases and the standard of living is certainly much higher. BOOKS jr ing. The U.S. offers a chance for profesa challenging job, sional top resource and facilities to work with, and a whole new and invigorating attitude towards research, Mr. Bhote said. Nations all over the Free World are deeply worried about the loss of their top people to the U.S. and this nation also has expressed concern. But at the same time, changes in immigration laws have made it easier for technical experts to come here to live and the U.S. no longer discourages the entry of such people. In additior, U.S. companies dont Just send recruiters to college campuses, but they also scour the world looking for young talent in the sciences and related technical fields. In their visits to college campuses, By HAROLD LUNDSTROM Deseret News Music Editor long-tim-e THE BLUE JACKAL, retold and trated by Mehlli Gobhai. (Prentice-Hall- , 54.25) At the edge of a deep, green forest small village in India, lived a timid jackal named Long Howl. So begins a fable believed written in 200 B.C. It is a story of a jittery jackal who near a revels accidentally becomes In his new role, and then must cope with inevitably beirg unmasked u id The charming story, combined with illusMr. Gobhais vigorous, to 8. 4 is for children trations, just right folk-style- d THE PUMPKIN HEADS, retold and illustrated by A. K. Roche. (Prentice-Hal- l, 53.95) Based on a tale told by Rev. Samuel Peters of colonial Connecticut, the story is about the cutting cap used to measure tiie hair of men and boys to the legal length for trimming. One day tine cap is gone and panic ensues. Someone finally saves the day by thinking to use half a pumpkin instead. For children 4 to 8. Both books are Prer'ice-Fal- l single editions with bindings. extra-qualit- going to take over the and honorable position of the music copyist? Several centuries ago, of course, the copyist provided the only copies of music that were put In circulation. From the end of tiie 15th Century onwards, lus functions began to become very gradually less essential to the performance of music, but even today he provides innumerable copies of tiie parts Is automation Retold For Tots y stain-resiste- Karen Winder for chamber music and orchestral music where, as is very often the case, it would not be commercially print them. Many important musicians have held the honorable position. The young Henry Purcell (c. earned money on occasion by copying music for Westminster Abbey. Practically no church music was sung from pruned copies in I hose days. During the prolific 18th Century', when and operas were being symphonies poured out in all the major Germen courts and m the chief Italian states, tiie position of the copyist was lucrative. Even after the publication of printed music had been going on for nearly three centuries, there came a temporary decline in printed scores and an increase m the activities of the copyists. The music catalogue of Breitkopf of Leipzig, of 1755, 1659-169- OUR MUSICAL WHIRL has more manuscript copies than printed, although he had invented a new process of music printing. The work of the copyist, despite fine invention of many new methods of reproducing scores, has continued. (Utah lias several very good ones.) Now', however, the combined use of microfilm and xerography has unlocked new publishing opportunities for composers, no matter how large or small the demand for their works. University Microfilms at Ann Arbor, Michigan, by printing xerograpucally from the microfilm of the original manuscript, can economically provide one copy or a hundred of any one piece. Selections for bands, winds, percussion, and instrumental compositions for orchestra and string instruments, and works for chorus and voice are currently available. Xerox, through University Microfilms, also uses a variety of publishing methods to make available out books, backfile periodicals, doctoral dissertations and original source materials. Which classical THE WINNERS won the 1967 Grammy Awards (Awards bv the National Academy of Recordings Arts and Sciences) lias been asked several times. Here they are: Album of the Year Classical : There was a tie between Berg's Wozzeok with Piene Boulez conducting the Paris National opera with principal solocts Berry, Strauss, Uhl. Doench, on Columbia, and Mahler's Symphony No. 8 in E records and bad auvi" ! however, they do find many foreign students eager to accept job offers with American firms. It is estimated that 90 per cent of all Asian students who come to the U.S. to sponsorship study under stay in this country. Mr. Bhote points out that these people are often deeply impressed with the hard work, discipline and dedication that American scientists and engineers bring to their jobs. In order to fight the brain drain, foreign nations need to make the following steps, the Indian engineer said: Put more emphasis in the universities on the needs of industry instead of on academic achievement. Foster a greater receptivity to change and innovation and let professionals have a greater role in making decisions. Stop looking at private enterprise with hostility and 'uspicion and hep with funds for research and surveys. The old American phrase, Its a free country, has vast meaning which shows even for up in a hundred little ways highly educated people from the Free World. Are Copyists Days Numbered? Two Fine Tales I But at home the experts job is often unimportant or locked in a doad-en- d street and die chances for creativity, imagination and being a part of the decision - making process are generally lack- ' YOUR HEALTH U.S. Is Cashing In Big On The Brain Drain Deseret News Science Writer 'nod fuys (Next: The pollt'ca on the magic acraan ) 1 I Happy Hugh On Guard In the 1956 campaign, a fix e minute commercial by Stevenson clipped off 'he end of a Name that Tune telecast, and the most exciting pait, the wedding of two contestants who had won 520,000 for naming the right tune. Irate letteis Bv HARRY JONLS poured Into the broadcasting companv. Stevenson made en abject apology NeHugh Wighim of the Quoins Guards ither I, Senator Kefa her, nor the Demo- . cratic National Committee, intended to .n,ka up m Me giotn and beautiful Bountiful ( ( mi it i deprive the audience of the climactic mm ments of your show of sus)oiisp But il s not that bit bv Rupeit BhjKP In polticis today, mans M3 Wednescby, March 20, 1968 Flat (Symphony of a Thousand, the same symphony that brought the Utah Orchestra to international Symphony attention), with Leonard Bernstein conducting tiie London Symphony Orchestra with soloists and choruses, on Columbia (M2L-35- M2S-751- ). Best Classical Performance Orchestra: Stravinskys 'Firebiid Suite and Petrouchka Suite with Igor Stravinsky conducting the Columbia Symphony Orchestra, on Columbia. Best Chamber Music Performance: West Meets East Ravi Shankar and Yehudi Menuhin, on Angel (36148). InstruBest Classical Performance mental Soloist or Soloists (with or without orchestra): Horowitz in Concert. Vladimir Horowitz, pianist, in a program of Haydn. Schumann, Scriabin, Debuss'', Mozart, Chopin, or Columbia. Best Opera Recording: Berg's conducted by Pierre Boulez and tiie Paris National Opera. Principal soloists: Berry, Strauss, Ulil, Poench. On Co'umbia. Best Classical Choral Performance (other than opera) : This is a choral conductors award. Duplicate award to the orchestra conductor, is applicable. Tie between: Mahlers Symphony No. 8, conducted by Leonard Bernstein, v.ith Woz-zec- k, tiie London Symphony, Chorus, and Solo- Catulli Orff's ists, on Columbia Robert Page, conductor of Carmina. tiie Temple Umeisit Choi us. Eugene Orrnand', conductor of the Philadelphia Orchestra. On Columbia. Best Classical Vocal Soloist Perform2. Vc'ume Prima Donna ance: Price, soprano. Molman-PradelLeontyne conducting the RCA Italian Opel a Orches'ia, on RCA Victor (2968). li There re Five Pills Available For Diabetes By JOSEPH p. MOLNER, M D. Dear Dr. Meier: Can you tell me anything about he drug Diabinese? T. M--s. ANSWER: agents (pill-use-d to lower Hat is one of five oral medications now being blood sugar. a bunt if 1 should (he, think only ,I1S me: That thoie s some (irner of aioreign field that is for ever England. In the first ila(p, Hugh wTt English, And very nmc' alive! He becomes an Amrican citizen next but Welsh month. He is in chargpof the cemetery. And being at the Boud'ful end of Davis County, I guess yoi cal! Hugh soit of a southern planter. But before coming to the United States about five year? ago, he did sene as a British Guardsman at old Windsor Castle, PalBuckingham ace and the Tcwer of London. They are the elite ot the British fighting men. The time they only Mr Jones ever retreated was when they moved behind the palace walls. Tourists made a game of kicking, tickling, biting or pinching the guards to see if they would flinch or laugh. It was against the regulations to move even an eyeball during the two hours on duty at the sentry box . . . or at least to get , caught. Afraid that foreign relations would be strained if one of the tourists got a well-earned belt in the mouth by a Guards- man (they are all about six feet or taller), they were ordered behind the walls. Hugh passed the test with flying colors. He got bitten by one of the Queen-doonce and didnt even flinch . . . But he didnt sing God Save the Queen with as much enthusiasm that night. Webster says the tall haxs worn by the guardsmen are busbys, but Hugh differs and Im inclined to believe Hugh. The tall hats are bearskin, usually from Canada, stretched over a wicker inner lining. Guardsmen brush these, bearskins like the colonels boy curries his masters horse. I thought that men would fight for the a real right to stand sentry duty honor. But Hugh tells me that it was like KP. It was assigned to the buck privates t in the Guard. Once you became a corporal, you had other duties. They were known as the Household Brigade with five groups of footsoldiers ' and two regiments of horse soldiers. The Grenadier Guard, Cold Stream Guard, Welsh Guard, Irish Guard and the Scots Guard are the foot soldiers. Hack Miller, a military man himself, Insists there is also a Right Guard! The horse soldiers are tiie Horse , Guards and Life Guards. And I dont know if Buckingham Palace has a swimming pool, but Id like to see a Life Guard on horseoack save someone. J gs , ... ' It and others are, chemically speaking, sulfiylurea. They are Diabinese, Dymeljr, Orinase and Tolinase. The fifth tpe of pill is D.B.I., or Phenformin, wiich is a different way but still accomplishes the same end, Im only kidding! r levels. reducing Anyway, Hugh was in the guard for All of tip pills are used chiefly in about 15 years. Traveled wherever his milder form! of diabetes; in severe diaunit traveled . . . Burma, India, all corbetes, and a so in diabetes which begins ners of the globe. in childhood or in the teens, insulin is I had itchy feet, slid Hugh, and not still necessay. from standing at attention for two hours, but looking for a place to call home. Whether jone uses the pills or insulin, And he found it. it remains jecessary for the patient to observe a suitable diet, avoiding sugar, He found it among the friendly people and limiting the total number of calories of BountifuL to a quantity which will not produce more blood sugar than the insulin or pill3 Wit's End: can adequalely cope with. The networks are going to televise Insulin, of course, has to be injected by hypodermic, and cannot be given by soccer again . . . something else to kick mouth. The reason is that when taken by about! mouth, the insulin is digested, and broken down into other materials, before it ainiiiiiiiniiiiiimuiHiummumunuiumiininuiiiiiniimiiiiiiiimi can rearii the bloodstream to do its bloql-suga- work, BIG f The advantage of the pills is that, being an entirely different chemical compound, they can be taken in pill form. They are NOT insulin; they merely reduce tie amount of blood sugar but by a completely different drug action. The difference between the types of pits is primarily in the speed with which tfey act, and the type and amount are chosen to suit each individual patient. It customarily requires a period of watching tiie patient's sugar level to determine the best dosage. There are, also, other conditions which can dictate that one pill instead of another be used, so a patient should not switch from one to another except on a physician's instructions. TALK Dear Dr. Molnei: What connection does the w'ord achalasia have with hiatal E R. hernia? ANSWER: Achalasia is loss of nerve function in the lower esophagus. Hiatal hernia is a rupture or enlargement of the diaphragm opening where the esophagus goes through to the stomach. The two conditions mav exist in the same patient, but are not necessarily related. Either can occur w itlimtt the other. To learn of the ninv factors that can be Involved m the treatment of hiatal hern a which con cerns the eophaouB write to Dr Moiner m care of The Deseret News PO Box 1257 Salt Lake Citv, 10 for a copy of his booklet H'atal Herm Utah od Eiwht Was to Combat It enclosing a self addressed tramped envelope and 25c m com to cover coil of printing and hair mg "So the city is taking over the transit system! I wonder if the taxpayers will end up bussed or busted7" V McNeely for ft News papular Jaity Baby Btrttiday featur From phofw taken by Lionel Deseret ' , - |
