Show 1 1 AdvertJiement Advertisement amy i a need but not is "Beauty Kahlil an ecstasy" Gibran (The Prophet) VOL 1 "Beauty is eternity gazing at itself NO 3 Kahlii Gibran (The Prophet) VOL ' thf g ' Softer Smoother notour almost-miraculou- Lonolin Plus j i Body Lotion sheep-shearin- radi-callous- i j j StX'?' I h There's New Softness for Dry Skin with Lonolin Plus Cleansing Creamwasn't dryness which promotes Time was when there U urfimpn knew aDOUt retarding a dry skin condition that promoted premature wrinkles But now that Lanolin Plus has come into the beauty picture you can keep your skin softer and lovelier than you ever imagined! For LA NOLIN PLUS CLEANSING CREAM FOR DRY SKIN is compounded to soften your skin as it cleanses it Lanolin Plus Cleansing Cream conof taining a- super abundance rich LannYm Plus Liauid with its base of esters and sterols helps to replenish oils that deter the - j ! j g Plus beauty aids can do for you VnTowe"iTto"yoursel£ to discover the wondrous things Lanolin forth skin and hair beauty you faithfully you'll have the key that brings When you us — may never have realized you had y otce iJ j : m non-greas- -- j ed ttu i 1 1 silken-texture- with "All Over" from frequent bathing A superb blend of protecting softening oils and lanolin this new body makes you feel refreshprema lotion ingly relaxed lovely all over! lure wriUH-ievel of this Vnn'll love the feel vety cream while it works its It takes so little wonders on your skin And you'll spreads feel clean your fresh love the economiso is and so easily skin has after you've tissued cal that you'll want to use it away the dirt of the day aon wau t If your skin is dry faithfullv Don't let a day go by anoiner uny w drous help of Lanolin nus without using your LANOLIN You'll find softness and beauty PLUS All Over BODY LOTION vou never knew were there twelve-ounc- e LANOLIN PLUS CLEANSING You'll find the generous CREAM FOR DRY SKIN is so bottle only $150 plus tax 1 too Only a dollar at all cosmetic counters plus tax at all cosmetic counters a The lovely smooth skin of a baby is naturally soft and supple because Nature's inner lubricants keep it that way But as time in addition goes by these natural oils become less plentiful and harsh are removed by sun wind dry Indoor air and ordinarycontains of wool sheep cleansing Years ago it was found that the a substance known as lanolin which because of its rich base of beneficial esters and sterols is most similar to the natural oils of our human skin The chemists who created moved by sun wind and harsh LANOLIN PLUS beauty aids cleansing H your heels instepsa to in- - or toes are calloused or rough planned their formulas by elude highly refined lanolin and relaxing foot bath followedmas-ents PLUS LANOLIN a LIQUID other skin beautifying ingrediBecause of its thorough ac- - sage will soften and soothe the tion it helps to maintain the dried out areas The most feminine desire In proper lubricating balance both wona ism uy 1UVC:- are too ine ary for complexions that noralso too youthful looking Now— with the or supplies oily It mal skin with the priceless sof- - softening qualities of LANOLIN — all women can tening influenced it needs to stay PLUS LIQUID this desire For achieve to soft and help s Liquid of touch this With your very first oils that the help to PLUS LIQUID you'll plenishes devastat-sof-t its with skin how deter see for yourself dry exquisitely and fresh your skin can feel Ing effects Take a long objective look at Words can't describe that feel-- : Is it everything ing but once you know it you'll your complexionbe? Or would it never want to lose it If you use iyou want it to some absorb to a chance LANOLIN PLUS LIQUID faith- welcome lubn-tha- t of own kind of Nature's fully and regularly you'll find harsh dryness will disappear cants? Lanolin is the closest du- premature wrinkles duecon--to plication of these natural skin V ! oils excessive dryness or climatic to another wait So don't day noticeable less become ditions Use LANOLIN PLUS LIQUID discover the wonders of LANO-t- o dollar pamper your skin overnight LIN PLUS LIQUID One to a pay for tiny price while you sleep It will make your is such of having complexion feel softer smoother the glorious feeling —and looks years younger! And skin that now is soft and caress-you'- ll find it does wonders by able and more youthful-lookinneiping lo luuriuau juur !mu mau juu etc w1ib6v PIus Ux after natural oils have been re-- 1 j Make Your Skin j VIM Lanolin Plus Agrees with Your Skin Makes It Feel Better Look Softer More Youthful Your Skin Wakes Up to New Beauty and Exquisite Softness With Lanolin Plus LIQUID 1 NO 3 1 © T1 I on: onea' women face is preOne of the most serious beauty problems climatic conditions or dryness mature wrinkles due to excessive the exists deeper and more permathis dry condition Your Hands Now with LANOLIN PLUS become wrinkles nent premature are so essential to a Will Look Lovelier oils that: hPln r ttttTC replenish Mn complexion smoother more youthful-lookinFeel Softer If your skin tends to be dry with Lanolin Plus reordinary harsh cleansing Hand Lotion moves' the skin's natural lubricants — esters and sterols — and YOU can l imagine "iwt of your in many cases may further ary you have in the palmsLANOLIN out your sidn All you have to hands until you use LanoFor LOTION PLUS HANp dQ fa goften the £kin and premaHn PIfnf l?nolnnwith fts ture wrinkles become less appar jam - ent Try this nnderfullv reable esters and sterols is absorbfacial with LANOXIN ble and helps to replenish need sential oils that your hands l°olt JpLUS LIQUID at night before face will to make them feel and g0 to bed Your and refreshed-a- nd "mut that Lanolin feel relaxed of r Plus is so effective Years ago- y0Un feel a glowing kind on the plains of Australia dur- youtnf ui vitality in your skin season the g ing wheQ QUr skin feels this hands of the men were dry andj know it looks But almost immedi-- j good you iust smootn phenomenon ant and exquisitely From the time of the early ately an amazing rrv Vionrle hpnams rocVr1ofh in vour 1 min-Egyptians women who have softer and smoother The secret? f aPG and neck for about a how Notice closest duplication ute t0 open pores Lanolin the longed for loveliness have tried of the natural oils in our human ref resned and relaxed your face to keep their skin soft and smooth : skin is found in the fats and oils! w-of the sheep's wool As the men the bottle of LANOLIN with various fragrant oils Now -fiPLUSXIQUID unoer or your everyday enjoyment! - iaPbehands And gradually their m skin begins t0 there is a heavenly na came softer and smoother Today body lotion enriched with lanothe Lanolin Plus chemists (ex-- j u"f your minutes a wipe few After lin to keep every inch of you perts specialfsts whose specialty a blend lanolin) and neck with "petal-soft- " No matter what the must Tnniint of cure lanolin u- -jjg nuy abllnoUn Plus Hand Lrtto at the CO d wate 'inen — - — — weather this creamy-smootvi e a vAnta lew same time avoiding odjccuou-abl- t TniTTn intn vour skin Derore sorbable liquid smooths and progreasiness Its genUe thorough ac- tects your skin from the drying Lanolin Plus Hand Lotion is retiring will work while you sleep exceptionally easy to use You tion effects of sun wind and dry air and you'll awake next morning get a handy dispenser free with to find in new radiant beauty each bottle The dispenser gives There's no need to let skin Lanoof your you a just right amount Never before was there such a wrinkles make you lin Plus Hand Lotion at the premature PLUS LANOLIN Use touch of a button Keep your look olderfaithfully every day luxuriant lotion — so delicately this simple way LIQUIDfind it at all cosmetic scented so gently effective as hands petal-sof- t Lotion with You'll Hand Lanolin Plus one dollar plus LANOLIN PLUS All Over BODY f nA rmmn rtisDenser is only $100 i counters for only tax LOTION You'll love the way it plus tax at all cosmetic counters helps replenish oils dried out I a mirror" in Published for Lanolin Plus Inc and ofher distributors of beauty aids Ogden Utah June 16 1957 an© 1 Advertisement Advertisement Advertisement Advertisement j Your Hair Will Be Lovelier More Manageable If It's In j Good Condition New Kind of Liquid Make-u- p Gives You Complete "Complexion Control LANOLIN PLUS LIQUID under the eyes rinses gleaming highlights and lovely All the new "hair-do's- " clos softness that Nature meant for permanents and bleaches in the your An amazing new liquid make- shadows hair are taken away by skin's of make-uyour est look duplication make hair world can't is the your liquid only It kinds of harsh hair various up has now been perfected by Now i you can oils condinatural control in if isn't it good water and the drycomplete treatments you that gives the Lanolin Plus chemists Womof your prettier control — have come from exall complete care effects that basic of day your ing tion Simple en who have used it say you will of vour complexion this flat- and line sun wind When or toward cover to every is first hair step posure your complexion make-uthe same time "fade-ou- t — even before feel as if you have suddenly long! At and !THE "FOR And avoid that hair flaw happens beauty tering new "CUMFiiiAiuiN flat- HAIR" Con- it happens— look to "FOR THE flawless and six beautifully new from com-Hair a ! MAKE-UChoose younger Dressing grown LIQUID "COMPLEXditioner by LANOLIN PLUS HAIR" the hair dressing "by Called skin drvness every hour you tering shades "COMPLEXION hate complexion MAKE-ULANOLIN PLUS to supplement LIQUID should be your first thought CONTROL" s beauty-treatyour ION CONTROL" LIQUID MAKE- iwear it available is PLUS and dull is LANOLIN hair If precious natural oils and bring dry your all day all evening lnis by wel- out sparkling highlights UP by LANOLIN PLUS it com- skinbecause cosmeuu will au it at now twuicis surely a unmanageable contains super it flaw every is Give your hair a chance to come the refreshing softening pletely covers every exclusive Only one dollar plus tax of the abundance dark unwanted lanolin-ricline and those look its best Get "FOR THE hair of this influence It's economical too because! dressing For lanolin is the clos- HAIR" by LANOLIN PLUS soon and ordinarily est it's of Nature's own At all cosmetic counters only a is needed skin duplication one application only Too often the dollar plus tax lubricants each time you wash your hair All cosmetic counters can supply you with LANOLIN PLUS Handy Dispenser Comes with HARD WATER SHAMPOO for Each Bottle 6t Hanc! Lotion Know of lanolin the nearest riv o Hnllar You'll never manand soft clean Perhaps you are one of the abundance A few drops of LANOLIN PLUS HAND of nature's own skin how really duplication loss a at are until be who can women hair LOTION many applied several times during the oils It not only helps lubricate ageable your conlotion do much to keep your hands hair will their this use shampoo day to know how to keep scalp and soften hair but at the you a to watch — lovely to touch supply such generous lovely and scalp scrupulously clean yet same time it lathers beautifully taining The handy pump dispenser which 1 oils that in the hardest water Its rich !of lanolin X preserve the natural a PLUS LANOLIN — clear of each bottle with comes if or liquid whisk you prefer are essential to soft glistening lanolized suds thoroughly there is a wonder-ifu- l HAND LOTION makes regular applicaaway dirt and grime so that the type shampoo LANOLIN hair PLUS tion a simple task LANOLIN PLUS LOgolden and silken and Now LANOLIN PLUS HARD hair is leftassoft should in TION with PUMP rich also SHAMPOO $100 plus tax At be Just LIQUID it' WATER SHAMPOO answers this gleaming size for counters only cosmetic Generous all lanolin the shampoo cleanses its rich problem for you For this is the- as one dollar lanolin pampers the hair shampoo tnai cuuuuiu a buip vjin-iTRO- I p L" P i P t h Reveal Your Hair's Natural Loveliness with Lanolin Plus Hard Water Shampoo fast-actin- g i 4 j ! t A FRAGRANT DUO m m ourjois presents : Li' 4sL J mot cwiuCT l b i c in ) 1fM u Ui W W O MOISTURIZING ELEMENTS Baby your ekin with this famous cream save money while you're doing Sit Smooths Boftasa pro tects moisture Dry wiih swiftly respond A fresher beauty able half-pri- ce remark vssf Sale e spicy If 3 ?£GULR5125 v nr - 7 n I " 3 0 OfK9 tii Wlnl cool crilp nd gay tinalina tanoy Here Is truly the year's best cologne value Your VALUE cwkmcM mHH til 4W Is® 4 h limited value — ' i or uuiyi ussy deodorants id ctlcl: DOUBLE TAKE Wvllu iu 1 m Tf TOJtET WATER AKD TALCUM POWDIS i SPECIAL AT u $210 Mr choice of fragrance — each so wonderfully coo! and refreshing —in large 6 dunce bottles for lavish use Now in beautiful new gift carton ZZvMixKmn- - TitMiirTli--- VISIT SICAGGS COSMETIC DEPARTMENT TODAY i— a j n VAWE CHRISTMAS If! JULY Deltghtful "Evening In Paris toilet water to splash on with BY Refresh-b- g frog rent abandon "Erening In Paris" takum powder for soothing comfort in warm weather — - w— JT - -- i Oeacu I fussr ' Plus tax 0 - 1 -I 11 A HUKEDAY M©HJISS j t- r!C'iC0 Cologne 2D0 and 12S Purse Perfume 2S0 Cologne Stick 125 Dusting Powder 153 Soap Box cf 4 1 25 mtr tvciMv Those useful "busy hands of your can be pampered velvetv soft end lovely with Cotonia! Domes Lani-ercl- d Hand Oecm For it's concenfrated last longer! Just a smof! dob works its seeming mogic on your roughened hands to help restore them to soft scented smoothness - j VSA 1 lc himiTxriiq m" ' with tonolia inf iy w 1 Frosty Mist t M4 im j— 4 TAX Now FORTIFIED WITH 1 Mad CrvofW in Fro nee PIUS j SWMEk rw ' ' ' Mm f J) T© sf -- I Ujb 1 jyr hy 3 F Tvl iiiif a ' in "imiii ' i" "iiiii" n"Wa 'yTK Jl" VMM 'ii inn' tf —— ' ' - j i""iiii' '"°" YOURSELF |