Show r THE OGDEN STANDARD - EXAMINER 10 Ho rseless Ca rriage Pop ula rized Ca r And Changed Habits of Whole Nation 99 EDITOR’S NOTE: This Is another of a series of stories this paper is publishing on “The Man Behind Your Car”) By JAMES F DONAHUE NEA Service Writer t years ago DETROIT— was puttering around the Thirty-eigh- with a “horseless carriage” ones shook their heads multi-millionai- re GOD-FEARIN- G Press Held By Single Factor In Economic Nation Growth Planning Mass Production nt short-sighted- ly -- fair-deali- ng co-oper- ate FOR YOUR SUNDAY DESSERT VISIT OUR FOUNTAIN HIGHWAYLIGHT EFFORT BEGUN Insists FRESH VEGETABLES AND FRUITS i Vetoo will never be more than one troupe with Miss Russell at the Truesdale of this play y hospital two months before the fatal meeting He said it would be A1 Jolson’s desire' to Incidentally shown that there was no motive or play the part of the Lord in motion purpose for Hathaway to kill the pictures is denied His offer to buy girl the movie rights was rejected IN DEATH Counsel said it would be shown GILBERT & SULLIVAN that a pause came in the “petting The single upening of the week when nurse suddenly the party” was the revival of “Patience with Defense Hopes To Prove began choking that the defendant Vivian Hart singing the title role made an effort to resusitate her The Gilbert & Sullivan repertory Motive For Killing By MARK BARRON and that he could not comprehend troupe is receiving enthusiastic sup20— YORK NEW June had what (AP)— happened Lacked Marks on the girl’s neck which Hilda Louise and Maxine have de port ahd their next offering will be the state’s medical witnesses had cided that they will stay in New “The Pirates of Penzance” NEWPORT R I June 20— (AP) testified were the result of pressure York after all These are the three This latter is a favorite of New — Counsel for Elliott Hathaway ophuman be shown hands would Forman sisters a?ho left their native Yorkers for it i one Gilbert Sc Sul- by ening its defense today revealed it to have been entirely superficial he plantation in liberty Miss- to win livan operetta that had its premiere would contend that Verna Russell said Broadway with their crooning of on Manhattan its first performstudent nurse wras not slain as the southern songs in the musical ance having been at the Fifth Avestate alleges but choked to death "America’s Sfcetheart” nue theatre on New Year’s nigbt comedy on a broken fragment of tooth 1879 It was not until three months of The trio pretty singers said later The state charges Hathaway NEW SCHEDULE that it appeared in London so that it was nice to ‘be making young Fall River man and son of a so be to and much money given Massachusetts state representative OF SPRINKLING much praise by the critics jbut they Ten years ago come September strangled the girl to death in a reas a 22 Irving Berlin and Sam H Har- town home their preferred mote lane in Tiverton during an to live Also they didn’t like ris decided to build an especially FOUND HELPFUL (Place automobile ride on the night of men very much and they unique theatre which they called New York March 23 Miss Russell an attracto wanted go back home to find the Music Box It holds a record of tive Portsmouth girl was studying housed only two failures In lawn sprinkling sched- husbands having Readjusted at the Truesday hospital in Fall ule which went into effect Satur10 years the ' NEW “VANITIES” River day materially aided the city waMUSIC BOX REVUE GIRL IS STRUCK ter supply situation Waterworks Broadway is still demanding the On its tenth anniversary there-wilThe state’s medical witnesses have Commissioner Fred E Williams de- Forman sisters so they have relentnew a be edition of the famous ed and signed as stars in the pew testified that in their opinion the clared Box revues Music Berlin of course of “Vanities” died of edition Carroll Earl manual 7 Mr to Williams said girl that up' strangulation music Moss Hart Vernon Galvin an intimate friend' o’clock Saturday night no complaints Rehearsals do not begin for several is writing the 5’pung man who of the defendant testified that had been received concerning poor weeks so they are making quick the Jin a Lifetime” is turning out Hathaway on the night of the pressure while kicks too numerous trips back to Liberty1 end Memphis “Once the book tragedy told him he struck the girl to keep track of had been received Tenn to visit relatives on the first day’s operation under Also as Maxine put It just before during a quarrel the original schedule of hours It she boarded a Dixie bound limited chief of defense George Hurley LONG DISTANCE counsel in opening his case said called for watering three hours “I’m just dying for some fried AMSTERDAM —The SERVICE longest dis- of all in parts the defense would show that the morning and evening chicken and crtam gravy” tance now flown by one reguarly city at the same time The new fragment of tooth lodged in the the is 8282 miles between Amairplane two schedule calls for in watering “The Green Pastures” has taken sterdam Holland and Batavia girl’s throat during a “petting districts on a new spun of life and will not The royal Dutch lines recentlyJava party” with Hathaway in the latinter’s automobile and that she died Jhe height of water in the20reser- close as it was expected to next augurated the regular fortnightly feet week Nearing its (550th performvoir gained Saturday from as a result service after it was deHe said the defendant would testi- 6 inches to 21 feet 6 inches Mr Wil- ance this dramatization of Roark passenger termined the mother country that not liams said did and pressure drop Bradford’s religious stories remains had to have speedy fy that the girl went willingly with below 75 connections with pounds where it had been one of the town’s dramatic leaders her vast him for the ride that they mutualin Asia possession outlying as 45 as low pounds The play will be taken on tour The distance is covered in ten daysly decided to purchase some liquor that both drank it and at the in the fall and with its original nurse’s suggestion they drove to Fishermen off Ballantrae banks company No other actor has been Better methods of culture last the Tiverton lane found who can adequately play year gave Hawaii a pineapple crop Scotland recently caught a bottle-nose- d whale in their Richard Harrison’s1 part of “De which was 37 per cent greater than Hurley said his client would testiLawd so it is expected that there that of 1929 ' fy that he had “exchanged smiles” nets SHOW SISTERS TOOTH BLAMED WILL CONTINUE WITH CROONING CASE -- - and wise called young Henry Ford “Crazy Hank” Today they nod their aheads meand admit that he is both who chanical and financial genius the auto has by popularizing habits of a nation changed theknows of Ford’s rise to Everyone one of the richest men in the world of But few know the intimate sidenow who this follows the peaceful hobby of coland poplecting American antiques dances leaving a ularizing oldtime direction of his part of the Jarge business to his son Easel vast who is president of the company FORD ECCENTRIC he Ford is human even though certain in eccentric be to appears Unlike certain Horatio Always rise overnight ger heroes he didn’t He was born in Dearto riches father born Mich of an English a Dutch reared in Ireland and mother His father was a farmer FORD THOUGHTS “Religion is like electricity I do not understand electricity but I am deeply interested in to “I never gave a thoughtever All I wages in ’my life sought was the kind of work I wanted to do and the best place it” in which I could learn of man “There is not one bit —one thought one experience one drop — that does not go on Life is eternal — so there can’t be any death" “The farmer and the chemist will solve the farm relief probAbove are shown Henry Ford and two of his cronies Thomas Edison and Harvey Firestone with lem— not the politician” to gather every time he gets a chance Below at the left is Ford in a “stocking” “Credit is the dearest thmg whom he likes Debt cap ready for a skating trip At right he is shown with Mellie Dunham old-tim- e fiddler whom he we sell in this country has become sort of a national in-or made famous dustry But I believe sooner of awakening neighbors with the roar seeking a slogan for one of his an atmosphere to his estate near later w’e are due for a joltwill of the engine On his way home he cars advertisers hit upon “Buy a Dearborn An old road used to run some sort or other which stopped at a roadside restaurant Ford and Save the Difference” past his estate where Ford wanted back to doing bring theonpeople run by a man called “Coffee Jim Henry saw the slogan walked up privacy So he built a fine three-mil- e a cash basis” business He told Jim about the car and took to it and crossed out the word stretch to take its place out —HENRY FORD him for a ride Jim afterward “save” In its place he put the side his estate and closed the old how of is told The human story finance some of his attempts word “spend” Then he gave the road when just a youngster young helpedRELUCTANT TO QUIT advertisers a lecture on economics It is said that a favorite joke of Henry dammed up a ditch in front Ford decided to quit his job at Whether professional economists the motor magnate is one about his of his home and fitted to it a pad- the Detroit Edison and devote his agree "with him or not the refact It’s about products oddly dle wheel This wheel furnished time to automobiles enough mains that the he made the man who asked to be buried power for an old coffee grinder in He had trouble getting anyone to brought him manychange sales with his Ford When asked why which the lad ground dirt The listen to him but finally succeeded MAN A the man replied: “My Ford got me functioned admirably until in enlisting the aid of James Couz-en- s out of every hole so far and I guess is Ford almost in his Puritan aproject neighbor rushed over and coma Y coal beliefs Alex Malcomson it’ll get me out of this one” meanwater He backed not does had drink the and that Alplained dealer John and Horace Dodge up until it flowed in his cellar strongly opposes drinking by any- ing the grave of course bert Strelow and others whom one THE WATCH REPAIRER working for him He reads the Ford now 68 and showing his afterward were made millionaires Another story is told of Ford’s through their investment in Ford’s Bible regularly During the World age only a little is trying a strict war he took a pledge with Presi- diet to prolong his life He has a early mechanical mind He had “crazy” idea bought a cheap watch and taken it From then on Ford and those dent Wilson to read a portion of special laboratory in Dearborn in like the average youngster the book every day and has since which various foods are tested He apart invested with him made continued to see what made it run Unlike who this practice He be- has set himself on a diet of one said his is It money holdings the average boy however he suc- could be sold now for more than lieves in reincarnation which is type of food for each meal He eats ceeded in putting it back together two and a half billion dollars fruit for breakfast a protein for In odd considering his strong re- lunch From then on he was the watch re- 1929 the company showed $81798-00- 0 ligious tendencies and a starch for dinner home-lovin- g a man He He pairer of the neighborhood doing is and has expects to live to be more profits his work for nothing is told that when gone to great expense to give such than 100 His father didn’t like the idea of The story efHenry not getting paid for his out know what is on the public mind forts and forbid nim going and are best able to advise the type nights soliciting trade One night of goods and the type of selling talk Ford slipped out of the house and which can best be presented to catch sevto on steed the family go got the public mood The New York eral miles for a watch he knew store which advertised department His father was needed repairing binoculars on the morning of the on and watch He the bed in got recent army air maneuvers furthe way back horse watch and a nished of creative good a stream example the fell into Ford bridge advertising Another case was a over which had washed away large department store that importBut he fixed the watch even BABSON PARK Mass June est to the consumer The most in- ed goods on the Graf Zeppelin on good soaking though it got awas resolved that I know of no business that does so teresting thing to people is news its first flight and caught the pub His father a be farmer Ford should Young much good and is still so little appre- The most interesting thing to the lie interest when it was hot Not always is it possible to time as was determined that ciated as the newspaper business newspaper is people The thoughts just Henry one’s are huWe to motives our all inclined take of He actions habits a be to was mechanic advertising so closely to news living he going went to Detroit where he got a newspapers for granted — to pay our man beings are the constant study interest but it certainly is possible cents get a dollar’s of newspaper men Who is better to fit the type of goods and adverjob in a machine shop for $250 a two or three week His board cost $350 a week worth of news and information and equipped than the newspaper to ad- tising closer to consumer interest so he had to get work in a watch forget entirely the personal social vise business on what the consum- The biggest news of the present — the thmg that people talk about repair shop to make up the extra and economic service rendered us ers really want? — is the business depression It dollar Tne manufacturer the merchant Will Rogers’ oft repeated saying: most no good to advertise this but does EXPERIENCE NOT MONEY to “All I know is what I read in the and the consumer all owe a the mood which it has raise after a the press which merits their debt He got a underlying is more a it active than joke is while but soon quit to take a job and aggressive support at all times1 papers” true picture of the state of mind brought about offers a distinct op the with a marine engine machine shop Not only the large city dailies but of most of us Therefore Mr Busi- - portunity for creative selling This is a time to stress values People just to get the experience the small country papers as well are ness Man what we know about your are out bargain hunting They will So he went strictly on his own we an read economic is what function largely performing product until he settled with the Detroit absolutely only when they know they are indispensable to the about it in the press Whether we buy At the time he their full money’s wortn Edison company getting or not will of Hence the in depend While indiscriminate country buy your goods growth price-cuttin- g was married and making $135 a these we know about them times of hard business when upon whether more harm than good merdoes month -on concerns later are and radio many by Advertising In 1893 after he had seen a curtailing advertising I want to by excellent television will grow but until the chants who featurearethe now able to values which they crude automobile Ford decided to make news a of a becomes for radio everyone gatherer personal appeal build his own car He was work- to get behind find the public in a re his own town paper as well as a dispenser of entertain- - give will mood ing nights at the time and during sponsive same ment it can never hold the odd moments fitted his machine to- and boost it OF FRIEND MORAL RESPONSIBILITY consumer interest that the newsLIFE gether force that wields so powerful know to desire holds The Any paper inHis first car ran but he couldn’t By so doing you will not only an over human thoughts influence are and other what doing people get it to back up and when he sure the continued life and service saying and the happenings of the and actions as the newspaper carwanted to turn around he’d have of an old" and valued friend but you a ries it with moral more human a fundamental responsiis great to lift the rear end of the car will also contribute strongly toward day The policy of truthfulness around and point the front in the the recovery of business in your own desire than that of entertainmentbeen bility should pervade the and Mass production would have Other troubles town Authorities agree the great opposite direction whole from the editorial and paper the without to est machine caused him problem facing business today is virtually impossible abandqn this news columns the entire through mass consuming and start construction on a second that of distribution The newspaper preparation of copy advertising Not the 1893 1895 only to to markets newspaper took is him by from better equipped than any other It papers are more and more He tried it agent to aid in solving this prob- through the power of national and Honest on build his second car honest advertising The out in the middle of the nieht lem because the newspaper is clos local advertising but also through insisting press will no longer acreputable posmade has news columns it the or untruthful misleading advercept comnew sible the selling of those which tisements Merchants and manufacforts and conveniences with the science has contributed to our turers should papers to keep the tone of their much-laude- d standard of living publicity on a high plane of truthMARKET PREPARED and dependability Did you ever stop to think that fulness Babsonchart now Business new and new invention prod stands at 28by thecent every below normal per uct is covered as news in the papers 10 per cent below with compared stores the comes into before it long time a year ago ICE CREAM QUART to be sold at retail? Reams and normal at this 35£ news- (Copyright 1931 Publishers Finanthe in were written reams SHERBETS QUART cial Bureau) 30£ before the papers about thesetradio ever was made commercial first The market was prepared by news Peoples’ curiosity and interesthadwere to All the merchant aroused of merits the to advertise was do Banana A La Mode 10£ his particular radio not to sell the Nut Sundae Any Flavor idea of radios in general Changing 10£ in men’s and Ice Cream Soda styles of fashions are 10 news items women’s clothing All Plain Drinks are 5£ advertising items before they first gets its ideas of State The public DOUBLE DECK CONES Department jshall it buy from the what clothes them shall it where buy news and Kiddies the OC for That Every Day Regulations Be later in the ads The aviation industry was ushered Obeyed Also 50-ce- SUNDAY MORNING JUNE 21 1931 ©J?®331?37 28th Street and Washington Ave Si into a market thoroughly prepared by several years of news stories dealing with aviation exploits The in papers spent at least $5000000 s flight Colonel Lindbergh covering we all know marked the which as real beginning of the growth in aviation Without the early news stories mass interest of the automobile cars would motor of mass and buying have been delayed many years All the great industries of the past fifty years have been launched upon thea market already prepared by newspapers through the medium of the news and editorial columns Paid advertising however always has been and always will be absoto the continued Inlutely essential terest and to the further development of these markets BUSINESS BOOSTED I look to see the development offora new type of advertising which want of a better name may be called “creative advertising” Remembering always that people are interested primarily in new?s producers and merchants are going to tie tip their sales appeal more closely with the news events of the moment In this the newspaper men lean be of great assistance They The sate highway department is concentrating its efforts during the next two weeks on faulty motor vehicle lightscorrecting B C Hillis highway patrolman for the Ogden district declared Saturday night The policy of the state officers has been to warn drivers to correct faulty head and tail lights the officer said but violations of the law are becoming too numerous and arrest tickets will be handed out hereafter It has further been the policy of local courts he pointed out to impose fines of at least $470 on such tickets which amount covers court costs Police officers Saturday issued a request that motorists give the right of way to police and fire department cars equipped with sirensj Motorists hae refused to pull to the curb on recent calls they said 4 ’ 4- TOURISTS GET PRE-VIEBOSTON — (UP) — So prospective American tourists may obtain a preview of what trey will see in Europe a series illustrated lectures has been arranged by the MassaW chusetts department of education ’ l i -- - 4-- 4 500-pou- nd i GOODRICH X GOODRICH GOODRICH GOODRICH GOODRICH0 GOODRICH O o E o o o o zo E Q oo o zo E o o o o zo u E a o o 0 X E 01 Q ooo X o E oQo o X’ 2X oQ oo 6 Full Plies Plus 26 mor mileage $6 traction 26 more sidewall protection Goodrich presents X o the SUPER tirei ' better looking 100 j vJ o 26 more for youif money in SENSATIONAL THRIFT TIRE o what it THAT’S First ao sharp hard buyers Frankly designed to end “shopping around” And new enough and different enough to be just exactly 26 better than ever before— by actual test— 26 more tire to meet any performance standard A buy! 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