Show ADEQUATE advertising As a 1 store grows in importance its advertising must grow but the advertising must grow in volume in liberality in quality faster than the store itself grows glows this Is true because the store must keep pace with the advertising or within hailing hacking distance ot of it it never does quite catch up any more than the cars of it a train overtake the engine and exactly as the engine pulls the train along so the advertising pulls pull the store along to pursue the con comparison i parison it requires a bigger engine to pull a 30 0 car train than it does to pull a 10 car train and it takes more advertising to pull a loo clerk store than it does docs to pull a 10 elerk clerk one the train frain will not make inake much progress on the lays days that the engine is not running but it will make just as good prepress pre pro press on those days as will a store on the days when the advertising is not running your advertising is adequate when it is strong enough to pull the store along atter after it and when it Is running every day that you desire to see seek business and to increase trade |