Show ADEQUATE advertising As a store grows in importance its advertising mus grow but the advertising must grow in i volume in liberality in ili quality faster than the store itself grows this is true because the store must keep pace with the advertising or within hallin hailing distance of it it fever never does quite catch up any more than the cars of a train overtake the engine and exactly as the engine pulls the train along so the advertising pulls the store along to pursue the comparison it requires a bigger engine to pull a 30 car train than it does to pull a 10 car train and it takes more advertising to pull a clerk store than it does to pull a 10 clork one the trail train will not make much progress on oil the lays days that the engine is not running but it will make just as good prepress pre pro press on those days as will a store on the days when the advertising is not running your advertising is adequate when it is strong enough to pull the store along after it and when it is running every day that you desire to seek business and to increase trade |