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Show r u SECTION FOUR ve'f DESERET J i- r St j f EVENING NEWS SATURDAY AUGUST L 11)19 i T"1 A ' , ix - tv - By J. N. GyNN. President, United States Tire Co. Many inquiries came to us at the time the United States Tire company announced its policy regarding tire guarantees, a policy so entirely dlffer- ent from that which many manufaeturere have lately adopted. Summing up these inquiries, they said: "How! on earth can you get away from a definite mileage guarantee in selling tires T As a matter of fact we have made a more definite guarantee. Our guarantee holds good regardless of the mileage a tireYuns. But we do not urge mileage- - guarantees to sell tires. We stress quality. This policy pf guaranteeing against imperfections Jn materials and work-- -i limitamtnship without any mileage tion is not really new with the United We have never j States Tire company. used any definite mileage basis in making adjustments on Royal Cord tires which fre have been manufacfour years. Furthermore, turing forwel for years have not advertised any definite mileage guarantees on any of our tires. Having srfen through a n'umber of years of experience that the public liked the basis upon which Royal Cord tires Were sold it seemed the logical thing to do to put all United States tires on the same basis. Naturally we knew how United States tires would stand up in with other tires before we adopted such a policy. How Matter Appealed. The whole matter appealed to us in this way. We knew our factories were turning out as good tires as could be produced under the present art of tire manufacture. Why then should w use a guarantee of mileage any more shoe store than should a high-clas- s use ons covering the number of miles the finest pair of shoes would last? As long as we have no control whatever over the manner in which a tire is used it is impossible to name any speciflo mileage a tire will go. It seemed to us that what automobile owners really wanted was assurance of absolute quality. That is what we believe we are supplying. We firmly believe that all the manufacturers of better grade tires will eventually come to this basis of doing business. Some alreaey have. To us it seems the only way in which to market a high grade product Given the quality of good tires today you will get long mileage if you will take care of them. On the other hand, if you overload your car, under-Inflat- e your tires, start or stop suddenly, speed around curves, or run with wheels out of line, no tires under the sun will give automobile owners the mileage that manufacturers build into them. The aim of the United States Tire company has been to so perfect its method of manufacture that it could provide a degree of quality in its tires which would render the adjustment feature one of minor importance to the automobile owner. We believe we have reached that goal. Therefore we came out with a page advertisement announcing our policy of guaranteeing all of our tires during their entire life without any mileage limitation. that .Is Any adjustment warranted, due to imperfection in maor is terial workmanship, gladly 2nade with ali the circumstances suyrbund-in- g the use of the tire being given An adjustment on United States tires is backed by the good faith of the oldest and largest rubber manufacturing company in ffte world- I i com-pariso- Attend to Your-Tir- e Troubles, v Trent Advises "Why gamble with trouble V asks the manager, Goodyear Tire A. Rubber company. "Trouble most always wins 'In the 'end in that kind of a proposition. I'm 'referring to tire trouble, of course. little Often a motorist notices a tread cut on one of his tiies. Im In a hurry, he says to himself, and that cuts only a small one. Ill get by. And he drives on and forgets It. The cut becomes larger, deeper, reaches the fabric, dirt and water work in, finally a blowout results. The60tire Is ruined. miles from Maybe Mr. Motorist is it pops. help when All of which Is preliminary to an Introduction to the Goodyear service stations in this city. Each of them is ready and fully equipped, not only to sell tires, but to give real service at well. Thle service consists of prevention as well as cure. The service station mai) gives you a standing invitation to 'drive in. Have your tires examined regularly. Have th little tread cuts cured at the first stage. Dont wait for the blowout. See that your are in exact alignment front v Nothing wears tires faster than the 'scraping of a wheel that is pitched at even a slightly wrong angle. Keep your sir pressure right. Get the most comfort possible with safety to tires. Let the service man tell you how. "We feel that our servide station .system here is better for the car owner .this year than it has ever been before. Each one .carries a real stock He ef tires, tubes and accessorise. 'doesnt have to send out (while you wait) when you want a tire. Most important of all, our service ( stations are equipped with the means ,and the desire to help drivers get the most miles out of tires. And all that i!s required of the car owner is that he visit the station regularly and give It a chance. Drive in and say, Here 1 jam. You'll be surprised to see how (many things can be done for you besides selling you tires." PUMP PRECAUTION. Motorists who use one of the hand mumps will do well to give the tpump to ia few strokes before attaching-ithe valve. This blows out any grit be that may matter or other foreign clinging to the pump valve, preventing their finding their way Into the . Itnaer tube. I T. B. Trent, branch f tr IM 1!T A noteworthy addition ttftire literature which will he welcomed by 11 motorists and others interested In obtaining information concerning how tires are made, is The Story of the Tire," a booklet now being distributed by the Goodyear Tire and Rubber company, Akron. Ohio. This booklet is not designed as an advertising feature but contains the plain story of the various processes In tire manufacture, tracing it from the sap 'of the forest tree to the finished product, ready to begin its career of service. The booklet opens with a foreword calling attention to the exalted position occupied today in the world by rubber how the tiny drops of sap from the rubber tree, carefully collected, go to make up the hundreds of thousands of tons pf crude rubber necessary to supply the worlds needs, for rubber is now one of civilizations necessities. A chapter on 'Rubber shows how the discovery of the secret of vulcanization, by Charles Goodyear, brought rubber from the limited field it formerly occupied, to a place in the commercial world second only to that occupied by steel, and how the rubber tire draws attention to the magnitude of the rubber industry. Then appears a chapter covering the rise of the Goodyear company from humble beginnings to one of the largest rubber companies In the world with the important steps in the company s grotb. The raising of rubber is described from the gathering and planting of the rubber tree seeds to the tapping of the trees and the gathering of the sap. The manufacturing process Is followed through the various operations of washing, drying, compounding, mixing, spreading and calendering, of tracing the rubber up to the its utilization in making up the point various type of tires; for use on bicycles, motorcycles, airplanes, automobiles and motor trucks. Inner tubes, the care of tires, the Goodyear cotton plantations and mills, and the development of tires from the first crude types are all given proper mention in respective chapters. The work is profusely Illustrated with timely photographs which help to bring home to the reader its message. it is Intended for distribution among students, teachers, educational institutions, libraries and all persons Interested in rubber. In fact its publication was inspired primarily by the numerous requests received from all parte of the world for Information about rubber. Any person sufficiently interested in this booklet to write the Goodyear Tire and Rubber company. Akron, Ohio, requesting a copy, will receive one, free of all charges. . -- - ji i 111 II illSI 'I Ut i !h a Mil tixar '"MU: Ji' rt I I1, iiUi, 3. i H 'I i .1 1 y PASSENGER TRANSPORTATION AS A BUSINESS ASSET I is Comfort-Mileag- e a Factor in Making Customers of Prospects HE real estate dealer, for instance, The value of the Twin Six to the real estate man, then, is incalculable, and in comparison the most with the service rendered passenger-client- s. de- mands the last word m in motor transpo- Women Now Hare transportation be eon bttp. This same transportation rabtt is indispensable to the physician, cotv tnacpensrre rtation. His runs include subdivisions beyond Great Voice in the city pavements and no roads are worse than newly-opene-d Choice of Auto tractor, marfufacturer, merchant, modem farmer and other judicious buyers who look beyond first cost to final economy. Hoy about you? Are you going streets. The influence of the woman of the family must be reckoned with in the motor world today. She usually has a deciding voice In the selection not only of the automobile' Itself but, as hpr knowledge of motor matters increases, also has a pronounced influence in the selection of the tires. Getting home from a motor trip without tire trouble means a good deal of satisfaction to the man who drives, but means fully as much to the lady in the back seat who, though only a passenger and not called on for aid when tire changes are made, Hkea to finish a run without experiencing the futile exasperation caused by a bad tire. There is something in the feminine make-u- p which brings a feeling of keen humiliation to the lady passenin a car and watches site who ger other machines roll smoothly by while her driver toils away at a tire change. The commiserating stares of the who go by dont add anything to her happiness. Accidents will happen even In the best tire families, but the United States Tire company believes the explanation for the popularity of its tires with feminine motorists is found in the which keeps sturdy dependability them roiling along mile after mile without trouble. To the woman who drives they are a special boon because the occasions wherj she must change a tire are few and far between. -- Prospects most reach the property in the most receptive state of mind. The psychological effect of an enjoyable ride cannot be overestimated to spend two or three thousand dollars for an ordinary automobile or invest in a Twin. Six with all that a Packard can give yon? The Packard people are transportation experts; it b to your interest and profit to discuss your car problem with them. There is no obligation involved. on the other hand, personal discomfort for his customer would be a serious liability. It might kill a potential sale. must Moreover, the owner-drivhave his mind free from car distractions to talk effectively to his er Use This Space TERMrr w to suggest 1 that you use this pe tor any one of the foQowing ideas: 1. Ekpoksct (gMqc oper-tfa- g of frjpuna) gy ftscfcard Sfceermerenemeaoflnoel H act mmtm 2. tSe wmri rf hk Pidanl 4. Good Roadi slogan, AaeatMoraf jroaraenfca f method. t g AraowwmtiitianMn-inyour Technical hams, tion School or rhooh for owner and drfcex. 7. An Introduction now and Important at mm ef at youreanoanwfchtheotorr what ho can offer In th THE SIMS COMPANY au-tol- PACKARD DISTRIBUTORS 28 South Second East, SALT LAKE CITY, UTAH Parker Ave. and 516518 Mam Street BOISE, IDAHO CARBURETOR ILLS. In many cars water and dirt In the endless fuel system cause almost trouble, which mayvery likely be attributed to the engine proper. Dirt will clog the minute crevice in the carburetor, causing numerous peculiar lymptoms of trouble to appear. except a Many cars have no provision, for premetal strainer in the tank, venting the entrance of dirt into the fuel system. It is suggested that the owners of cars so equipped fit a trap in the gasoline line. terest in the technical features of tlrs construction, nearly all are interesteda most In knowing that a tire has for thoroughly established reputationwhich merit and that the company for square makes it has a reputation ' dealing. STORAGE BATTERY MOUNTING. If the storsge battery Id not secured tightly In it place the vibra' tion and Jolt of ordinary travel may break' some' of the Jars Bomb of the. technical suggestions very possibly offered to the tire public today for right at CLOSED making scientific tests ofof tires th days a home bring memories the baking score of years ago when representatives powder companies had house to boosting going from house their own goods and showing the poor lines. quality of competitive of one baking The. representative "The widespread popularity which powder company visited a houses lfe SYRACUSE, N. Y., Aug. 22. Tomattained car has the closed type of and. using many bewildering chemical my Milton, one of the most daring and obvious is proof terms, told her that her whole family during the past year and comfort are was in danger of slow but sure death successful of present day automobile! that its greater utilitymore and more apparent to j If she used a baking powder which race drivers and the holder of tbe becoming all classes of users, says E. B. ErWin, fizzed when combined with a certain worlds ten-miautomobile race res then showed locaj dealer in Chevrolet passenger chemical. The agent the of S:Z0.20, to' the most recent of ord of one competing cars and trucks. how every her "It. was only a few years ago that brands fizzed in a mosts. terrible man- .1 the speed kings to become a convert the sedan and coupe as well as all ner. while hi was to the Franklin car. Milton took deThe next dsy along would come tbe other type of closed cars, were gert-- j livery of a spetlal color Franklin sewith of a' representative of another house erally regarded as much more did dan this week, starting front the facwhich This was due Information that a powder luxury than a necessity. were usually, not effervesce contained the germs tory for Elgin, III., the scene of his to 'the fact that they ' looked upon as - distinctly a winter,I of death. i next start . car for city use. The idea of adopting Motorists are beoomlng Impressed Oldfield started the Franklin asser-- J Barney of the had apround tha service truth with them for year every day of Ur fashion among racing drivers when he n parently never occurred to many out-- , tion that the one sure test sedan for hi purchase-Frankliside the professional classes, who find- merit to service. There to no other personal use, when be retired from may which to their suited quality of thumb needs, by them rule ideally ing Because a tire .is active racing to become head of his were quick to take advantage of their be determined. a own tire company. heavier. or has more plies, or has superior facilities. Miltons sedan has a royal blue body abou But gradually the greater measure j particular color tells nothing white If R giea good with black upperstructure and sedan of utility and comfort that the closed Its wearing quality. ordered the He wheels. It wire and .if Imwood was value, seasons has car affords in all mileage it made-at-howhile he was racing at Unlontown. give the miles ail the pressed more and more upon the pub- does not tests Pa., a track, by the way. where he to amount nothing. numbers multiplied rapidly lic. Their Unit- always has phenomenal luck. the matter, this is as car In cJqstsd the discussing being until today worlds record was made atcompany says it finds commonly used ail month oX the year ed States Tire this yearthat while some rooto.tota show an In Shsepshead Bay, June 14, as the open touring cart Plain Every Day Talk Wins Auto Users to Goods lME$TR'- le t , B Street IDAHO FALLS, IDAHO fizz-les- ' . , Mil-to- ns Get Your Tnicl Ready; Shortage In Cars Looms "Anticipation of a big freight car shortage this autumn has created Inmotor creased activities Among all truck users to. bring their motor track Inequipment up to date as well as those to trucks new In replace vesting worn out, says Elliott C. Taylor of the distribuTaylor Motor Car company, tors of Chalmers and Maxwell passenger cars and Maxwell trucks, this I understand the reason for conanticipated shortage Is ths poor mandition of freight cars, inefficient ner In which rolling stock to .being rehandled, delay In making needed that the railroad pairs. and the fact to administration to not expected order now cars Inasmuch as the railroads are to be returned to . private ownership next December. administra"Even If th railroad tion decides to order new cars now it would take at least a montbto place could not the business, and deliveries that months after start for " three ' time. "For, these reasons ths Investigations conducted by those Industrie, other possible . and manufacturer truck users have proven that th motor truck will again be forced into the emergency vacuum crested by the uncertainties of railroad rolling stock this fall and winter, to enable manuas facturer ro supply their dealer well as to insure delivery of raw materials from which their finished goods and product are made. . . i Motor Cars Misused Soon Go to ScrapHeap Thera ar many way in which a car may b unintentionally mistreated, Just as there ar many way In which ones own health may be violated t tha Injury of one a system. The. first point to quite familiar to most motorists, and that to the quesBtlll lubrication- tion of proper that ears conevery dealer know tinue to be brought In with bearings burned out, king bolts badly worn and other parts of the car In more or less damaged condition from Oil should not be used too long. because after a time it lose much of its lubricating qualities. This to an especially Important item to watch now, because good lubricating oil to not always available at all filling stationa Another point to tbe shifting of in hard gears and the use ofthegearsklnda It and also pulling, should be borne In mind that all moof excess because power tors have the extent of which the vatve-ln-he- develof design has been principle oped, end i because of this surplus power drivers, as a class, gradually to form the habit of not shifting on lower apeeda but do everything After a time they gradually high. the idea of dropping grow to hat to lower speeds, as if it were a ror flection on the car or on the driver's Thle . to a condition tnat ability. should not exist These same ideas apply to practithat may cally all of tha little thing happen to motor ears in general A C3kly Inspection will do service. getting the ut- a great' deal ' under-lubricatio- n. ad i most serviceability out of a car. The owner who does not have time or Inclination to attend to these thing himself will do well to see that they are dong by some one who to thoroughly competent. They do not take much time, and th man who to mechanically inclined will derive much pleasure in becoming more familiar with the various working units of his car. A good motor car responds wonderfully to good treatment, not only from the standpoint of satisfaction, but also from- - that of giving ths owner the full amount of transportation that has been built into his car, , m r MICHIGAN LICENSES 300,000, Michigan will license more than 200.009 car this year, it to expeected. The state department has issued 284,-90- 2 licenses as compared with 242,126 laet year and 140,052 in 1914. Three years ago the state department licensed 442 dealers and manufacturers, ' while so far this year 916 licenses of this class have been grafted. CAR FRAMES SAG. It to common to find car frames thst sag In the middle, after a con- Somesiderable period of service. times this condition produces difficulty in clutch shifting and other mechanical operation because the vari-w- a parts have been twisted a The proper little out of alignment way to cure a sagging frame to to tit e, une truss rod, with a der tbe sagging portion of the frame. cannot If the car owner .carry out the repair himself any machine shop or garage can do tbe work. torn-buckl- |