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Show t CCDC30- O' 0 - 0CZ3C30 0 0 0 0 OCDCDO -- 0 0 O CD COO vy 1 of the-'Uftgll- c. & MmM FdDW k In a business such as ours that of- - supplying electric service to a large and growing territory the good will and of our customers is essential to our success. of its business affords every possible assurance that this favorable showing For this reason we want you as one of our customers, to be interested not only in the quality of service you receive, but to have the deeper interest which participation in the earnings of the corporation will bring. In short, we want you to become a stockholder in the Company. During the past year or more we have feit a great deal of pride and gratification in observing the extent to which our customers have acquired an ownership in this Company through the purchase of our Preferred Stock in the open The Company furnishes electric lightrand power service in more than 150 communities, including Salt LakoCity, Ogden, Provo, Logan, Park City, American Fork, Eureka, Bingham and Lehi, Utah, and Idaho Falls, Rexburg, Preston and Montpelierldaho ; and gas service in Ogden, Utah. Through Jts ColoradcTsubsidiary, The Western Colorado Power Company, the Company supplies electric lights and power service to Durango, Montrose, Ouray, Delta andofher communities in southwestern Colorado, ,The aggregate par value of this stock now owned by the residents of the territory served by us is over $1,300,000. This not only clearly indicates that our customers are taking an active and material interest in this home institution, but it also indicates the confidence the men who are personally familiar with the growth and future possibilities of the Utah Power & Light Company have in the Preferred Stock of the Company as The Company operates in a country of mines, mills, factories, farms will be continued. market and hpztfes, and this well diversified market insures a staple and steadily increasing demand for the Companys product In addition to supplying current for lighting and miscellaneous service in the many communities served, the Company and its operating subsidiary have many important ' long-tercontracts for the sale of large amounts of power. The Companys holdings constitute one of the largest and finest electric service properties iq the entire country. More than 61,000 customers are served and the total population of the Companys territory in southeastern Idaho, northern and central Utah and western Colorado is estimated at 290,000, m a safe and profitable investment. Unusual Savings and Investment Opp ortunity We feel, therefore, that the announcement we are now able to make relative to the purchasing of the Preferred Stock of the Utah Power & .Light Company will prove extremely interesting to a very large number of our customers. Working Together For twelve months ended July, 1917, the Company expended for construction and operating wages only, in the territories served, $2,399,062. Taxes paid for the year 1916 amounted to $262,126. The constant extension, reconstruction and repair work throughout our territory calls for the purchase of many supplies, and these supplies and materials are purchased from local dealers whenever possible. - To secure a more general distribution of our stodk among the residents of the large and growing territory served by our lines and especially to permit our own customers to become financially interested in their public service corporation- we are now for the first time offering Preferred Stock direct to our customers on a cash and a partial payment plan. - This Stock is UTAH POWER & LIGHT COMPANY 7 Preferred Stock, of the par value of $100 a share. Therefore, when we say that our growth and welfare Is closely Interwoven with thq development of each city, town and rural community we serve, we but state a fact that must be entirely obvious to every thinking x . , , person, Cumulative or on the time payment plan. . You may buy the stock for cash An increase in the number of customers who own our Preferred Stock will mean that with the combination of dividend disbursements, wages, taxes and purchases of supplies and materials an ever increasing amount of our earnings will be distributed in this home territory.' TERMS OF OFFERING. - PLAN NO. 1. (Cash Payr-entA Under this ptr ciay hoy Vef erred Stock cf shares many .ee being $100 as you desire! per share, phisuvrued dividend to date of payment. PLAN NO. 2. ) -- (Time Payment) Under this plan yea may boy any number of shares up to 25, paying $10 per share down and $10 per share each month until the purchase price of $100 per share is paid up; the final payment to include accrued dividend from the last preceding dividend date. To the man whose investments must be made from his monthly savings, the opportunity U ftibst unusual. In purchasing tinder this partial account payment plan, the customer is establishing a which offers most attractive advantages. savings-investme- Interest at the rate of 6 per annum will be allowed and paid quaryou terly by the Company to the purchaser on all partial payments. Ifwithof the hive option purchase stock on this time payment plan you rate drawing all partial payments (including unpaid interest thereon at the of 6 per annum) on ten days notice at anytime prior to the date of final in full at any payment On the other hand, you may pay up your stock time during the time-payme- nt 0 i Where You Can Buy the Stock you may gecure fun information regarding the Preferred Stock or you may make your actual purchase of this stock at any of our stores and offices, in all communities served. Any employee of the Company will be glad to give you all the information you wish regarding the stock and the two plans under which it is now offered you. period. , t nt . Your.stock certificate carrying the regular 7 per annum dividend will be delivered to you when final payment is made. -- V , Ths Investment per 'annum have been regularly paid volume since the organization of the Company, and the constantly increasing Dividends r ! Upon request at any of our offices or of any employee we shall be glad to mall you a letter containing not only complete information regarding the Preferred Stock, but the properties and holdings of the Utah Power & ' Light Company. 9 at the rate of 7 ' TL Jt fTJ u v JT(i) jt 'Vwc.S t'i- - 7 rtQ a. 4 Jjj. Efficient Public Service i v DIRECTORS Geo. S. Auerbach C. E. Loose li. S. Drowning W. S. BlcCcrnkk T.R. Cutler P. J. Moran L. JI. Farnsworth i C. E. Groesbeck C. W. Nibley John BL Hayes G. B. Thomas D. C. JacLlbg G. G. Wright V |