Box Elder News Journal | 1906-01-25 | Page 5 | The "Law of Sale."

THE LAW LAV OF SALE attitude of the consumer toward the advertiser A special speciale 1 who has made a study of tho the ments mental l atti attitude bide consumer to coart tor arl tho n alint arT hep call I 1 the naw law bof asale ale 16 10 1 as s 1 att A e E pr prope ly sus f changes to lo in interested inte reste properly augmented changes to desire pid id dedire intensified ch charas arcs to resolve to buy often the reader passes through all these mental str ea in the perusal ot of a single advertisement soni som Imes the cumulative power of 0 a r fries bics of 0 ads Is necessary to him to the final attracting lc arousing interest and intensifying desire is the newspaper which covers a field no other medium can reach philadelphia record