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Show WBW rw 2E mi will find this guide to empire building as comprehensive as they could possibly hope for and w ill find plenty of inspiration as well. Lest any one doubt the igoc of the Web marketplace. the authors sketch out its potential in terms that w ill convert all doubters. Maybe the figure of S2.2 trillion in worldwide e commerce activity by 2(X)3 is just too large to digest, so let's at some smaller numbers from the book. Number of years it took for use of the automobile to spread to one quarter of the population: 55. For the telepUme: 35 years. For the Internet: 7 years. Message delivered: This new medium is catching on at lightning speed, and if your company doesnt reach its customers through the Web, your competitors w ill. Korper and Lilts approach e commerce from a technolWould-b- e -- -- k4 -- ogist's point of v icw though, as the books mentioned above make clear, online business makes techies of everyone in the office, stripping the old high priests from the MIS department of much of their my v tical power, but also leaving behind anyone who fails to master the basics of Internet tevhnologsev It's fortunate that these writers have a gift for gently acquainting the mtimidaicd novice with the rapidly evolving tech phcmimeru that may well shape his or her future, from XML language to EDI connectivity to asymmetric key encryption. Despite its attention to high-tec- h topics. The metre Book is a view of die Web's m brave new world. Fee any business Wader try mg to get nghi the first time, this title w ill be an indispensable resource. Our fourth hook doesn't present itself as another work about the Internet, but the very fact that Web applications ate so central to its strategic v iskio makes it an important volume for business people coming to grips w uh the new online economy. Steven Wheeler and Evan Hirveh, authors of Channel Champions: How leading Companies Build New Strategies to Serve Customers (Jossey-Bas- s. $35. 0787950343), are n consultants w ith and Hamilton, who cast a laser focus on one of the ultimate goals of all business efforts, online and otherwise: building a connection with the people who buy a company 's products and services. Bvioz-Alle- Channel Champions is the book to pick up in the quiet moments of the morning before you hm up and begin your hectic online business dry. Its core premise is refreshingly simple: Good businesses build good channels and tend them w ith kv mg care. A channel is simply a means of reaching the customer. Channels. Wheeler aid Hirsch argue. c If zz mpmgqq have always been with us; a store is (or was) one form of channel, a big bos superstore is another, and a virtual store that evists only online is another. Obv iously. channels are changing these days. Unintended consequences can result. Channels that worked for the decade preceding last Thursday may not work come Tuesdjy. The Web channel can fail to reach key customers, and it can eat into traditional sales channels. The authors guide the reader through these shoals by showing how the world's best companies have channeWd successfully how Wilsonart built a distributor network that delivers on its promise to deliver kitchen counters w uhm ten days to anywhere in the U.S.. how Saturn sells a transportation sen ice to beat out avals who just sell cars, how Dell dominates personal computer sales by selling directly to customers. Bncflv noted: Michael Lew iv of Liar's Pi4.er fame, has wntten the most engaging and dramatic business book of the year The New New Thing: A Silicon Valley Story (W W. Norton, $25.95.0393048136; Ncna Audio Books. $17.95. I56740S567). Lew is plays Boswell to one of the wild sages of our era. Netscape founder Jim Clark, intrepidly ndmg along as the entrepreneur tries to launch a health care technology company and the world's most computerized yacht simultaneously. U C LA. Professor Richard Row ranee surveys the increasingly integrated gli'bal economy in Ibe Rise of the irtual State: Wealth and Power in the Coming Century ( Basic Books, $26. 046507 1414). Rosecrance draws analogies from the experiences of great and k'sscr national powers, going back hundreds of years to buttress his argument that we are literally on the verge of entering a new weald, a universe where traditional measures of national might hav e no meaning and w here a country s most valuable resouacs are often the least tangible ones. The Biology of Business: Decoding the Natural Laws of Enterprise (Josev-Bas- v $28.50. 078794324X) presents a radical new management theory, set out in essays by editor John It. Chppinger and nine other contnbuiors. Borrowing pnnctples from scientific thinking, the authors postulate a thought provoking new approach to running organizations as complex f adaptive systems." Jtmrnjhst E. Ttumas uitk rite Champs-Elysee- s European Lmytmiye-anJ-tultur- e LMWttft 0 msfiim's ;IKLS OR 2 wmmm r 1 IkiRK KUANJUNI WaB Street's Picks for 2000 ... drr. 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