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Show THE SALT LAKE TRIBUNE, SUNDAY MORNING, JANUARY ! !fow . Comes HE WORLD : ' 30, 1027. I 5 Triumphs Again ? Tread with the new-typ- e especially designed for balloon tires All-Weath- er For the first time, you are now able to buy a bal- holes until now characteristic of wear in balloons. loon tire with a tread as clearly superior to any Thi is accomplished by heavy circumferential other tread as the Goodyear SUPERTWIST casing ribs at the point of greatest bearing, and by a has proved itself superior to any other casing. flatter tread profile giving broader road contact. It is the new Goodyear balloon tire with the Goodyear tested this tread under the harshest kind of service picked it finally from eighty sepAJUWeather Tread! as outranking The first big advantage you will get from this arate and individual designs skidless them all. new tread is traction safe, Smooth and it will help you to travel under all conditions. safer, longer, more dependable balloon tire perdiamond-shape- d The sharp-edgeGoodyear formance than you have heretofore been able . blocks in the treads center seize, grip and to enjoy. hang-o- n It complements perfecdy the celebrated Goodyear The second big advantage is long, slow , even tread cord fabric, SUPERTWIST, now used in all Good. wear, as opposed Jo the cupping and pot year tires. NEW-TYP- E sure-foote- d, quiet-runnin- g, d, - The superiority of SUPERTWIST is in its greater elasticity. Under road shocks it stretches and recovers without breaking, like a rubber band. This flexibility is inherent in the structure of the SUPERTWIST cords themselves, and is not dependent upon latex, gum or filler of any kind. balloon tread and the SUPERTWIST balloon casing represent the The NEW-TYP- E All-Weath- er greatest tire combination yet offered to the public Once more, then, as so many times in the past, Goodyear now advances the tire best suited to the needs and conditions of motoring, and demonstrates again why more people ride on Goodyear Tires than on any other kind Available now at your Goodyear Dealers and backed up by a dealer service that is pledged to provide facilities so that users will get all the inbuilt Qoodyear value out f (I r' Qoodyear f |