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Show """"" r""" " . The Daily Herald Monday, April 1. 1996 books becoming ?op-u- p more popular, sophisticated By JEROME WEEKS Dailas Morning News "User-definabl- e table-joine- d database fields, hard disks with performance throughputs upgrades with BEIX)." Forget that uired-utrash; it'll all be obsolete in a month. Before we ever entered the Interactive books were there. Ae, pop-uhjch-en- d aijd RAM pop-up- 500-year-o- ld p p ri can spin the wheels, lift the fljps. pull the tabs. "And while a computer is always book a; computer, a pop-u- p becomes something else in our hinds. It's not just interactive: it's transformational. A pop-u- p book is 1984 pop-u- p version of the classic erotic manual, the "Kama Sutra" (Bonana). little caraboard carnival that springs to life, a treasure client flata; tened out and put between covers. Low tech kicks. -- Take out a in a roomful pop-ua masterwork of of adults paper art like "Pandora's Box" by Christos Kondeatis and Sara Maitland (Bulfinch Press) and uHi'll have a roomful of oohing children. Pop-up- s have the mn-ctc- v of origami and the surprise .' fjctor of a spring-ou- t "A real dud." he says. "Talk about not fulfilling expectations." Many publishers resent the label because of its "pop-up- " derogatory association with tykes and because so much of what is covered by the term does not. in like peep-shofact, pop up windows or rotating wheels. In -- p snake-in-a-c.m- In the past decade, pop-up- s also have become a siable success. Starry of the firms today that design the books didn't even exist 15 years ago. Intervisual Books of Monica. Calif., the king of Sta the dominated pop-up- s. 70 percent of the market in ISO. Today, its pioducts make up only 25 to 30 percent, says company founder Waldo Hunt. But it shows how phenomenal the market growth been, he savs. that Intervisual is hardly hurting. Last vear it was involved in the production of 50 million books featuring the likes of Babar. Barbie and the Lion King. And the genre is hardlv confined to kid stuff. There are pop-up- s on exercise, architecture and sailing ships. Wine expert Hugh Johnson came out with a volume in (Pyramid BHkl. "Pandora's Box" contains an entire course ha 1 Greek mythology, including miniature Greek amphitheaters and a Trojan horse. "The Most Science Amaing iHarperFestiva!) features a woik-inmicroscope, phonograph and Butler's Francis periscope. "Career Options" (Poltroon Press) even uses Indonesian shadow puppets to give psychological advice oh job paths. All of these grown-utopics .ire being published because .dulls are the ones w ho buy popup, explains Hunt. Publishers gained that insight from "The I6.i man Body." the IW volume devised by Jonathan Miller. Oavid I'flham and Jeremy Cox (Viking pjess). A detailed medical led on Pop-L'p- " g p J with s' s. different countries: There's generally not much text to in translate. s is The business of anything but a children's game. pop-up- Building them is T here are pop-up- s requiring more than 100 separate gluing, folding labor-intensj- and procedures. Partly as a result, the s success of over the decades has often been tied to finding new sources of cheap manual labor. These days, most s are international con inserting-tab-A-into-slot-- pop-up- rtcsftoccsofuosoiicoun ig-'12 55 3 40 6 35 9 3Q jumanji 2 2O4457 bnUWS Sat. Mat. -- Pghtry am C1? $4 50 . Au 7:00 9:15 3:00 N s, There's 2. Treasure their ' s ,ue an Says Trusky: intermediate art or biblio-torm- . They're a perfect example of how content and form can join to change perceptions of realiPop-up- ty." after all. expand, he in expanding, they And says. the nature of kvkv very expand s. .'.- 4 20 9 10 $TS0 ,i I TOM AND MUCK III 2 OO 6 55 III I TUC lUCfiirili MECMuf 1 II I irmiwnvinriniii a in 7 a .n I III BED OF ROSES 2 10455735 I I FATHER Of THE BfllOt 1 12 30 5 00 i - 7 a- - , J a SI: A V ctacn A- W of (number requires 46V245I Svms shirt and folds, Steven Spielberg and Kate this week adopted their second kid. Mikaela George, a girl. It brings their com- I aHOLUKD SOPUS X ajn. $JlL Mat. Fri 1 tat- - 7 1 M- bined broivj to six. 3-- 1000 I 25 9 55 ST: tVi J.-- 1 S1t2 i.aaa:nit7.iaiti. JUMANJI Ntghtry 7:00 Sat. Mat. 2 m- 1 10 . For more detail and additional hours see the weekly TV Magazine in our Saturday edition Monday J II mmt jo CI II tun iHtWt I m II II J 1 Litt J II Tonght Second Noh. 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A.vof rc H191 imrtk j3 Aim mat St s rvmacorwig ITht lortmiont Sptmdar iCIxpNDait I Ranoart IkNW.Gaora 1 Balanchmt 1 Tht Movit National Larpooni Chnatmai Vacation Movia Forrtat Gums ,PG-ITracty Takat Nufcfetf i5 (G. 93' Qn esiPij-i- j . .PCUiSKiiPS-iluovw Star TrtA IV. Tht Voyagt Homt 96) (WAan S"i- - UoUt Look WHs't Taking W III" I Nlgrilly 0:45 8 30 TnUl Tolouicion Voninht tJ 1 - ST0W6 ISLAND g M K.UUM MOW MAM BABEiG) (PGt MUPPET TREASURE ( Ntghtry 9:20 I - C04T E3LKQ (Ki 1 30 3:40 BED OF ROSES - H II w Cap-sha- SGT lf rf i I Svms tie." a Undies'.' ALtlAMBRA THEATER VY I d will be installed. The artist said she depicted her husband wearing a Syms suit, "of course, and a amount of glue) determine the cost of the book. All of this gets sent for approval to the publisher, who selects the final illustrator. With the illustrator's sketches, a dummy of the book is built and sent to the publisher. In all. It's not easy being the publisher will see the five times for pop-u- p approval. B GQzxxosgX Ulan Am Paraon SGT. BILCO Nightly iPG) - - A I 500-poun- r ti STSJ II Vfiii'l WbafrVwir.. ChilJv Sculptor Lynn Suns, wife of clothier Sy. whose best customer is an educated consumer, last night unveiled at a dinner for 500 at Manhattan's Hotel Pierre a statue she did of her husband. The occasion the 10th of the Sy Syms anniversary School of Business, where the bust fit into the paper stock pop-up- s used to make them How many paper sheets and how much complexity the book effects. k But the real trick, say hook designers, is not in the popping-tip- : it's in the folding down, especially w ith today articulated, fully figures. The hook is first roughed out on story hoards by the designer, the editor and the paper engineer. The story boards the gie how idea the an pop-up- s engineer whether might work pull-tabuse whether a they'll character will move. look like Pop-up- Jack-in-a-boo- SVtl r 1 Every- The engineer develops a rough cut of the book, including what's called a "nesting" which shows how the flattened OuaTaaM fir Dennis Hopper will wed longtime love Victoria Duffy April 12 in Boston at a quiet fam bash The movie star's daughter. Mann, has just been named fash director at File mag. Andrew Young, to the United Nations, will marry longtime friend Carolyn Watson, a teacher, this weekend in South Africa. Desmond Tutu will officiate. Young. 64. onetime Atlanta mayor, was widowed in 1994 after 40 vears of marriage to Jean where. Bill Watierson Andrews & of miniaturization, books delight us with p Newspapers Knight-Ridd- er David Guterson. Vintage $12 Marvels pop-u- hitaker. Hyperion. $10.95 W Dennis Hopper weds girlfriend 10. The Weatherman. Steve Thaver Sienet. $6.50 TRADE 1. Snow Falling on Cedars. By JEROME WEEKS Dallas Morning News s iri-- 15950 SABRINA 1 15 4 00645925 MIDI 2 el p (ALL SHOWS $1.50 ALL DAY llBRAVEHEART ,s 1 CID I 05 4 35 8 05 i i 9:15 fiMly 7:003:00 S 00 Leslie 1 Process of pop-u- p creation takes lots of steps, time books-as-sculp-tur- 7 ft 9 lg) ?WaUiirta7..1TaBTt Ironically, designing a pop-uas a scientific text for adults RLTKEt OF THE are part of a wider revolution in book design involving illustrated novels, handmade papermaking. and the popular Griffin & Sabine letter-novseries (by artist Nick Bantockl. This pop-utrend emphasizes a book's nature not as a verbal text but as an object of paper, glue and ink. Or eKe manufacturers try to escape the book page's traditional what writer Edwin Abbott dubbed "tlatland" by leaping into our faces. In their draw toy like fashion, pop-up- s into question how a book "works." what it's supposed to 10. The Beardstown Ladies' Commonsense Investment Guide. pop-up- s M bok 1 Bmehy. Dell $7 50 3. The Cove Catherine Coulter. Joe. $6 99 4. Star Wars Black Fleet Crises No. Before the Storm. Michael P. Kuhe k lXwdi Bantam Spectra $5.99 5. Sleepers Lorenzo Carcater-r- a Ballantine. $6 99 6. Sophie's World. Jostein Gaarder. Berkley $6 99 7. Dead bv Sunset Ann Rule. Pocket. $6.99' 8. Silent Treatment. Michael Palmer. Bantam. $6 50 9. Tarnished Gold VC Andrews. Pocket Books. $6 99 $26 2. Biood Sport. James B Stewart. Simon A: Schuster. $25 3. Men Are from Mars. Women Are from Venus. John Grav. HarperCollins. S23 4. Rush Limbaugh Is a Big Eat Idiot and Other Observations. A I Eranken. Delacorte. $21.95 5. The Seven Spiritual Laws of Success. Deepak Chopra. New Pop-up- s are well suited for collecting. The paper constructions are fragile, and angelic tots often rip the books' guts out. Consequently, good-qualit- y specimens become rare. The Dallas Public Library, for example, has a collection of popup books but doesn't permit them to be taken out of the building. In their growing ppularit). OOmO g American For g Helen Prejean. Vintage. $12 8 W hat to Expect When You're A Expecting Eisenberg. H. Murkoff &. S Hathawav. Workman $10.95 9 ReviMnc Ophelia Marx Pipher. Ballantme. $12.50 $23 95 pop-up- p X" f CINEMAS six-rin- p $12 Dead Man Walking. Sister 7. PAPERBACK BEST SELLERS MASS MARKET 1. The Rainmaker. John Grisham. Dell $7 99 2. The Glass Lake. Maeve In Re.an-Book- Covev. People. Stephen R SJtSFireside. $12 6 Moo Jane Smiley. Intelligence. Daniel Goleman. Bantam Contempt. Christopher A. Harden with Jess Walter. circus. "pre-owned"- ). cilortul layers of muscle and iiijsiines. "The Human Body" us&ins one of the pipnip books with 1.2 million cipies sold top-sellin- pop-up- NON-FICTIO- 1. Emotional 10. Bal-dacc- of "Meggendorfer's ISS7 International Circus," a 5 foot pop-upanorama of a s lar book line featured the adventures of the stage clown. Harlequin. Today, "movable books" is a preferred term (there is a Movable Book Society based at Rutgers as are "eccentric University) koks" and "nontraditional formats." But like "used car" (not the term pop-up- s has stuck: it's even entered other languages. Pop-upconnection with children's literature is primarily a product of the Victorian era. when children's literature was first developed. Annie TremmelWilcox. who teaches a bookbinding course on at the University of Iowa, pop-up- s German publishers that says Ernest Nister and Lothar Meggen-dorfe- r were the masters of children's pop-upperfecting new techniques. They popularized the form because children's pop-up- s are easy (and profitable) to mass-mark- kid appeal in its t gross-ou- y Primary Colors. Anonymous. Random House. S24 2. In the Presence of the Enemy. Elizabeth George. Bantam. S2.V95 3. The Horse Whisperer Nicholas Evans. Delacorte. $23.95 i. 4 Absolute Power Oavid Warner. S22 .95 5. And This Too Shall Pass. E. Lynn Harris. Doubleday. $23.95 6. The Celestine Prophecv James Redtleld. Warner SI 7.95 7. That Camden Summer. LaVyrle Spencer. Putnam. $23.95 8. McNally's Puzzle. Lawrence Sanders. Putnam. $23.95 9. Montana Sky. Nora Roberts. Putnam. $23.95 10. First King of Shannara. Ter-r- v Brooks. Ballantine. $23.50 1. copy London, were called "metamorphoses" or "harlequinades" because a popu18th-centur- 8. How Could You Do That '! Laura Schlessinser. HarperCollins. $22 9 It Takes a Village Hillary Rodham Clinton. Simon !t Schuster $20 FICTION H ARDCOVER BEST SELLERS p $12.95 4 We re Right. They're Wrong. James Carv ille. Random House and Simon & Schuster. $10 5. 7 Habits of Highly Effective $27.50 nationw ide. $14 95 Chicken Soup for the Soul. Jack Canfield & Mark Hansen. editors Health Communications. 3. 7. Undaunted Courage. Stephen E. Ambrose. Simon k Schuster. chain bookstores, book wholesalers and independent distributors pop-up- McMeel World Library Amber-Alle$14 6. The Way of the Wizard. Deepak Chopra. M D. Harmon v. $15 95 r Knight-Ridde- Tribune News Service Here are the best sellers for the week ending Mar. 29 compiled from data from independent and structions: They're designed in America. Japan or Europe but are built in Singapore, Mexico or Colombia. The godfather of today's popup is Mr. Hunt. 75. the founder of Intervisual Books. In the 'd()s. the former advertising exec couldn't sell a single publisher s but had more success on with marketing promotions and greet ins cards. It was Bennett Cerf's "Pop-URiddle Book" in 1965 that proved his calling card. General Foods offered the book as a premium for Maxwell House coffee. Two hundred thousand people took up the offer, and the publishing industry took notice. Today. Hunt has nearly 4.000 movable books in his personal collection, which forms the basis of his second-floo- r popup museum in Santa Monica. Calif. One prize is a SI 0.0(H) represents a return to their original use as medical and astronomical teaching tools. Tom Trusky. who teaches hook arts at Boise State University in Idaho, says s that go back at least to Renaissance anatomy texts that used techniques. "They're still used that way today." Trusky says. "I've seen animal husbandry books about sheep vith transparencies and pages." And speaking of medical texts, Trusky recalls a 8c!2 tio! Bog! W Jta KZUt ffV nSr fcTaTroWS: Banpi. " ' ' |