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Show patterns. A Scoop for Print Dress faffs No. 3152. A Scoop for Print The flattery of the pretty scoop-neck, scoop-neck, and tht gracious fines of the flared skirl malt fhfs an idea dttign for a floral print. No. 3152 comes in tizmt 14, 16, 18, 20, 42 and 44. Size 16 tales 5 yards of 35-inch fabric or 3' yardi of 44-inch. NeedWorlt Pattern No. 535. Horse Pane. This btoutilvl picture of horse and coft 1$ ambroidsrsd with simple stitches. It't an fdsaf gift. Hot-iron transfer trans-fer pattern moatunt about !2'j by 17 inches with complete Instructions. Ask tor No. 535. Our Needlework Catalog containing con-taining coupon for selecting one pattrn free is 50 cents. Send 35c for each drew patttrn, 25c for each needlework patitrn tadd 5c for each pattern for third clan mailing and 10c for each pattrn for fir it class mailing) mail-ing) to AUDREY LANl BUREAU, ion 1490, New rork I, NY. CowAdvertfe benefits you ; '""t ' 1 11 sin i Pi i im n, lmmm$6"'' Advertising saves you money. Because it sens on a mass scale, y advertising makes possible mass production, which means lower costs to you. Advertising also tells you where to find bargain buya. Advertising helps,you live better. It introduces you to new products you need. And because it makes business more competitive, advertising stimulates the development of many of these superior products. Advertising Creates jobs. The increased demand for goods that advertising builds and the mass production that results leads to mass employ ment, faster promotions, higher pay levels. t Advertising helps those who serve you. it helps the farmer sell his crops . . . the manufacturer sell his factory output . . . the merchant sell his wares . . . the technician sell his skill. And because, with advertising, all these people sell more, each can afford to sell his goods or services to you for less and still I make a reasonable profit. I Yet for all it dges, advertising costs so little t it To advertise big-name gasoline takes less than 15 t k jfC. a gaQon. To advertise famous brands of bread costs l- Cx i-.J leas per loaf tlian the wrapper. To advertise America's .1 I hr leading cereals costs leas than 31 (V package. If any VJi I Jr tlH other form of selling wars cheaper ar more efficient, f I vl " on vou'c' advertise. I Advertising Benefits 'rrri Everyone |