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Show Jules Jiirgensen. Not just another pretty face. Ours has been a great name in watchmaking for 230 years. So you know we haven't been getting by on look alone. Our Swiss artisans would rather turn in their eyepieces than turn out a jeweled movement that's anything less than the ultimate in precision. d before it goes into the Every part is case. And double-checke- d after it's in. triple-checke- A Jules Jiirgensen is never rushed through an assembly line. We choose our inspectors for their toughness, not their speed. Why do we spend so much time on our watches ? So they'll spend a lot of time with you. This $1,000 handcrafted man's wristband watch is called Eduardo. One piece Continental styling incorporates 1 14K gold case and 14K Florentine band. The sleek wide oval case contains a magnificent 1 7 jewel movement. Other Jules Jiirgensen watches from $80 to $10,000 at fine stores everywhere. Write for an illustrated brochure and name of your nearest authorized dealer. Jules Jiirgensen Corp. Since 1740, makers of superlative watches and chronometers. U.S. Offices x 352 Park Avenue South, New York. S 13 WM " ... ". ' o '4 o |