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Show Choosing a Photographer Do you take this photographer To make pictures you cherish, Portraying your love As long as you live? When the couple says "I do" to the selection of a photographer for their wedding, there must be no doubts that the assignment turn out perfectly. "How does a bride to be" we asked d a professional wedding photographer, "choose a photographer to record one of the most portant days in her life?" "Very carefully!" he advised. highly-regarde- Citing that he was in the unique position of doing weddings while operating a processing lab where local amateur photographers brought wedding pictures to be developed and printed, he pointed out that some $200 million is spent for wedding photographs during a typical year. "Amateur picture-taker- s can't resist the opportunity to 'shoot weddings' even when they don't know how!" "We understand that it is tempting - FOR YOUR THE SENTINEL for a bride to try to save money by agreeing quickly when a 'photographer' friend offers to shoot the wedding as 'a gift' or at a bargain rate." have the "Few lighting equipment, the right cameras, backups for everything . . . and tested professional films used by pros." "In the lab, I have seen a lot of amateur wedding pictures guaranteed to disappoint. Blame for disasters is laid to equipment failure or lab error." "From experience, I judge that the real problem is human error. These people use automated cameras and are shooting under pressure. For 'special effects' they try to override the built-i- n system. The result is a lot of missing memories in the album." "Those of us in business for ourselves know that any piece of equipment can fail, so we always provide backup equipment." Since the majority of weddings are on weekends, when guests are free to attend, one can understand why professional wedding photographers may be booked as far as one year ahead. A conference between photographer and couple is the only way of insuring the day will be captured as they want to remember it. It should Pog Tk5day,JaMiaiy22;lSSl ... happy-go-luck- Wedding photographers generally sell "packages" containing time, equipment, expertise, supplies, processing, proofs and a specified number of prints. Custom packages are offered with a minimum of perhaps 20 8" x 10" color photos to be chosen from proofs provided. In the end, statistics show, "average order" for this group is 47 prints! Economy wedding packages of photo time and perhaps one-thir- d the number of prints of an extensive package. Yes. whether you start your married life in an apartment, home of your own, a or even vine-covere- d Collett's will cottage. make your home furnishing purchase a lot happier. first BECAUSE . . . We ... a perfect symbol of understand about Today's and feature a store alive with exciting, contemporary furniture .'. furniture that's natural Lifestyle, . your love for each other. In choosing the right diamond, you'll need to consider the cut . . . the color ... the the carat weight clarity and the setting. Our jewelers will show you our large selection of diamonds ... in yellow or white gold settings. ... well-traine- d . carefree, inexpensive. and BECAUSE . . . We understand about "just out" finances. As a result our starting prices are well suited to young budgets. We also understand how tough it can be young marrieds to establish credit and do our best to help you get set up. for So, Remember . . . whatever you need for your first home, HAPPY ENDINGS BEGIN AT "Sandy Mall" 9465 S. 700 E. Sandy 571-545- 4 for short and simple ceremonies or second marriages may include an hour Iffipy fendinfo first home, 3 be held as soon as the ceremony location is confirmed. "By talking together, he is better able to personalize his pictures . . . the mistys, as well as to multiple exposures anticipate color problems such as the bride's face turning pale or becoming flushed under stress. A perfect complexion and sparkling eyes challenges him to position his camera for dewey closeups, while a disco-typ- e y bride demands the blur of moving color and holiday atmosphere of the event." (Cbllerfe) 7200 SOUTH STATE MIDVALE, UTAH |