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Show To introduce you and your child to the BEGINNING READERS' PROGRAM wo invite you to accept j V O p with trial enrollment l J I ' . air-pla- ns fascinating beginning readers' Dictionary filled with over 1,000 full --color illus- trationa. Each is an unforgettably funny "hi action" pactum that shows the meaning ol a word every beginner must comic books soon step aside! BEGINNER BOOKS are durably designed to live with a small child. Printed in at least three bright colors and huge readable type, they're just long enough for a child's attention span. As a member of THE BEGINNING READERS' PROGRAM, your child will receive a BEGINNER BOOK every month and you will be hilled only 11.49 plus a small mailing charge, instead of the publisher's catalog price of 11.95. After four monthly selections, you may cancel any time. Prove the benefits of this unique program by accepting our offer. Youll re m learn. Hilarious creatures like Aaron the Alligator caper from page to page, leading your child on from A through Z. He'll have a glorious time laughing at their antics, as he lea ma mors and mora of the Dictionary's 1.360 basic words. Tbey are the same simple words he'll meet again in BEGINNER BOOK stories. Books of adventure, humor, knowiedge--ht words ha knows or can quickly learn BEGINNER BOOKS are written in words your child has already learned, or can quickly pick up. All are created by gifted writers and artists who know where a child's heart is. The stories tall about such wonders as dogs who can ski. ceive the DICTIONARY free. (It's worth $2.95 at the publisher's catalog price.) You will also receive, as your child's first regular selection, the der, lightful DR. SEUSS ONE FISH TWO FISH RED FISH BLUE FISH (a $1.96 value) for only $1.49 plus small mailing charge. beet-selle- fA tf fT W 'l I rt I Y til fV til U 1 - .O1 fVC3 " CP nI ijj f ,4,1 ftik Ut" ' I A r ff I fa I - fTJf9 jr. . aad wS!HSyTur! P.i'. nrk oithnr af "A 'Cat in the Hat' humor with the ooM aoier sad wacky drawings of P. D. Eaetmea. Chiloren wffl wee ill Aad tfara m oe better way to be- aia laadinc than thai Joa J -' m 1 - I1 I S I ill - 1 rn - tbChimlj Hare is the book that can 1 1 M f- dictionary " L-r- Har scsiNNte. soon COry .aAX J V llls' "The Cat In the VV 11 rtll IH1 UU1' ItY iVnT 11 If II I wmmomir polka-do- ' ' I.M This exciting new "storybook" dictionary can help your child increase his reading vocabulary, up to 1,350 words ! t DR. SEUSST famous "Cat in th Hat animal who wants to get a has become n author. With author-artiinto a soo, and s bird who thinks an is hie mother. No wonder TV and P. D. Eastman, ho has created a 4 Vk-tll- , I Q 1 I s iKj 1 Jll I pre-school- st Sri I - 11 PSfli lGs CWL y J)iK n Four isn't loo tarty for BEGINNER BOOKS. They're perfect for reading aloud to who become even more eager to start reading on their own. At five, six and seven, these wonderful books help children actually make discovery of can read it myself!" Eight isn't too 1st. That's when reading problems can arise and create other tensions about school BEGINNER BOOKS are so easy to read, they restore the relaxed attitude and confidence that are so important to progress. To appreciate the value of BEGINNER BOOKS, enroll your child for a trial period in the BEGINNING READERS' PROGRAM. Start now, and "The Cat in the Hat" BEGINNER BOOK DICTIONARY will be sent to your child fret! g 1 til r "The Cat in the Hat" BEGINNER BOOK DICTIONARY , - S--- ette Frank. Diractor for Children's Books sad Mass Media, ChUd Study Aaiiona- - M two of America, saya: "Pax. children will laugh ONiriSHTWOriSH RIO FISH SLUE FISH flJ Ever hear a Ymg afaurT Or . bea with a Go? Or watch a Nook eeokT Thsat are enrjr a tea- - at ike wonderfully esky erealures and aitua- - ) fwfl VA f I ft Jk id I E6INNIN0 REAOCRS PftOwRAM, Dept M Onlitr Enterprise Inc. S45 TNiw Avenue, New York. N. Y. 10022 Please enroH my child in the BEGINNING READERS' PKOGRAM and wmd him at once, FREE. "The Cat the Hat' BEGINNER BOOK DICTIONARY? Ae toe flrst ehib eteetion you will include "ONE FISH TWO FISH RED FISH BLUB FISH." for which you will bill me only 91.49 plus a amall mailinf charge. If aot deuahted, I may return meat books withia 10 daya and owe nothing . Otherwise, each month thereafter, yon will send my child another BEGINNER BOOK for which 1 will pay only $l.w plus a small maihnf chary (ins war! of the publisher's eauikag price of tl.fcft). I may cancel this enralknent any una after purchasing four monthly selections. THE A Dwimton ol " Ten days' trial must convince you the program will stimulate your child's appetite for reading, or you may return the two introductory books and owe nothing. Fill out and mail the coupon today, to: THE BEGINNING READERS' PROGRAM A Dinan ef Grab gaJarariset iae. Deet.14. Ms TMrd Ave, Nee Yark, N.Y. lata Child's Name Pkam Prist Age ' Address READ WHAT EDUCATORS SAY ABOUT BEGINNER BOOKS 1 baa Bagmnar Books are the suet eacirins fnmd iaaty 46 years ol lecbina...May the oooaa muiuiH? ana BHiinpiyi MS IDfTM SAHod tleeieiitsiy Irtinl Tssf hsr. BrlsteV Indians nlimilw hk e O He by Br. Seaw The fceaka by Dr. Seaas have da value in leading ehildraa to enjoy willing and ta Bad aaliafartion in the eooncw of words." OR. PAUL WITTY frefsessr el Mwtaoea, NsrBi western Unto. .' Stale City Zip Cods (if known) Famol'a Sunatme rMiSMM Ihim luittM w a Tfc ihn rtfri, H tfiiV(f aMewt' H4 Hit tMttly tie, U Swim ImImi ri, twai II, wikis. f(WM lritw |