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Show so simple JN so rewarding . . .so joyous l . . . Owl Jftyeii your trwo year Ola ; New Besearch Stiidies prove the child who starts ahead staysjihead f This means that at the age of two, he will learn to read far more quickly and easily than he would at A year ago, a women's magazine published an article whose impact, the magazine predicted, might shake the foundations of American education could even change the world. The magazine was the' Ladies Home Journal. team of child The article was written by a three-ma- n and reading specialists. developmentalists age six! 4. TINY CHILDREN ARE LEARNING TO titled, you can teach your baby to readv For the first time a national audience was given . the facts on early reading . . .. facts presented by three of the most respected authorities in the field . . . under the auspices of a magazine whose integrity was beyond question. The facts are printed word! Now, your child can take advantage of these dramatic advances with the Doman-Delacat- o Reading Development Program. extremely simple: CHILDREN-TW- o The simple and joypus approach is a creative and experience forlpth parent and child. rewarding Doman-DelacXt- THREE, FOUR YEAR OLDS O, 2. TINY CHILDREN CAN LEARN TO READ ' The high incidence of "spontaneous readers' who learn to read with little or no adult help is ample proof. And the number of such readers would be far, far greater were it not for the fact that the underdeveloped visual pathway of the toddler is not usually sophisticated enough to differentiate. one word from another when all he has available to him are conventional children's books. -pre- iilri Institutes for the Developeda at r ttPhiladelphia's il iii le t i Reader's Digest and Look in Oct. 1964), this simple and joyous approach to early learning has been successfully proved 'in more than 50,000 homes. Parents find that the few minutes a day that they spend working with .their child is almost like a game that learn-in-g with the giant word cards, richly illustrated books, and recording is a truly creative experience for both parent and child. The exact composition of the program is given below; but what of the benefits of early reading to the child in school? HEAD START IN SCHOOL . . The following exan article in Parade magazine describes cerpt from 1 a. t i i il j reauers mai, sian aneaa rtseuruu.pruvuig and stay ahead of their classmates who begin to learn this vital skill at age 6: ."Dr. Durkin (of Teachers College, Columbia University, who has conducted research in pre-- . school reading) believes in early instruction in reading. She found no evidence that early readers suffer emotional harm. On the contrary, they seem to thrive. Moreover, she found that students who get off to a fast start in reading keep their advantage." Your child will thrive, too; for the encouragement of early success in school may shape the course of his entire formal education. The order form below will enable you to give him that head start: ni A -- WANT TO READ These are the years when a youngster hungers for new knowledge and new skills ... to button his own coat, :to feed himself , to open a door with a key to learn this is the greatest adventure in. his life. - i JINY 3. TINY CHILDREN SHOULD LEARN READ-- - In research centers, babies as young as ten months are reading. In thousands of homes across America, forward-thinkin- g parents are giving their 2, 3 and 4 the xlds year gift beyond z price: the world of , the It was 1. 'V : schoolers 1 ! -- TO READ Leaning, which begins at birth, is a continual, inevitable and vital process. But the aptitude for a specific kind of learning may appear and recede at predeter- mined chronological points in the child's life. Now, there is overwhelming scientific evidence that the language aptitude of a small child is a transitory condition of the central nervous system which can apply to all forms of language, written as well as spoken. pre-bcnu- oi " . YOURS ABSOLUTELY FREE when you uebto cauctctffll lC2d!V V T ' entire family will be thrilled when vour ! f .'il J.JJI ur rvwung anaJ ivving lutttuer iti A PABENTS' GUIDE TO CHILDREN'S READING. A must for all parents who want their children from beginners through 12 to enjoy goo4 books. Written b,y Nancy Larnck, former President, International Reading Assn., this important reference work was edited in consultation with the - A f iiiir.i ' i now! ;ui ii n T h - ii w J L. A . Mw.nnRK.n.KKWM k.k i w. a j liiiiiii: Library Assn. yours to keep This vital book is our gift to you . . . for examining the Doman-Delacat- o Reading Program. You keep the book whether or not you keep the reading program. I , 1, U To: BASIC BOOKS, Inc., 1727 S. Indiana", Chicago, Illinois 60616 READING DEVELOPMENT PROGRAM as indicated below. Money Back Guarantee. I understand that all money will be refunded if I am not satisfied and return the kit to BASIC BOOKS, Inc., within 15 days. I realize I may keep A PARENTS' GUIDE TO CHILDREN'S READING whether or not I keep the kit. Please send me the AID SAVE $5.00 on mail order offer! ORDER TODAY The complete READING PROGRAM DOMAN-DELACAT- some 4 i'' Word-Build- ; Check enclosed for $19.95 (shipping) and nandiinc charges free er ' . Bill me for $5.00. down payment, and $5. each month for three additional months. I Review Recording, all enclosed in a sturdy box. 'Bill me for the kit plus shipping and handling charges EASY PAYMENT PLAN Name. - . O O contains the following units.: a Giant Symbol Card Set, Seven Giant Word Card Sets in vocabulary categories familiar in the environment of a young child, a Child's Book,- a Child's Reading Book, a Parents' Teaching Rnok and on r- , DOMAN-DELACAT- J City and State. Bank or Signature. Credit reference'-- |