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Show oXiiloL's Ip.'i-Sroir- r I. y v s r'eacMg too late! W" J-Arr- '" "vox ' A camera . rjy lzz SHS llrS'fl "ESgj "T7 and I , T-- 1 V' -- x I V Jfir'r'':.f P -- l(Jf' - j 'Ty 1 - .- Adjustable focus I "'"BINOCULARS with carrying strap r ; ' ' . A for one whole year! jfl BOTH THESE WONDERFUL GIFTS . ...TO PROVE OUR CONFIDENCE IN THE 1.L ,4 Pm or Ws nr girls from 8 to early teens EVERY PARENT, teacher and educator knows the time to build a sound foundation for future education is when the student is young. This was brought home forcefully when a parent asked American' Peoples Encyclopedia Editor-in-Chie- f Ruth C. Hunt, a leader in the educational field, this plaintive question: "We are very anxious for our son to pass his college entrance examination which he will take soon. We are wor- ried because he never was much of a reader. How can we help him prepare for his exams?" "Encourage your son to read; read, read." Miss Hunt answered, "starting ten years ago!" It is sad but true. When opportunity knocks, it's too late . to start preparing. The time to help your child is now, in the . . r iormative years. This simple principle so basic to sound educational the heart of the .YOUNG PEOPLES BOOK progress-- is CLUB Plan, jt provides young people with..gooil reading on' a regular, consistent schedule. It instills the -- idea of books as the source of authoritative information as well as constructive, pleasurable and interesting recreation. Finally, it provides the means for the child to develop the ability to read and the capacity for better understanding. YOUNG PEOPLES BOOK CLUB selections are chosen from two great series W77Tta m i 11 to under the direction of American Peoples Press, Inc. BOOKS are about" the great men and heroic women of Science, The Arts ajid History These exciting stories of great people and their important contributions ...to" the world will full-size- interest immediately and give him or her a head start in '' the Plan. Your child wiU also receive the first'selection you choose from the books shown below. After the three-mont- h trial, cancel at any time you may THE PLAN IS SIMPLE. Your child -- three-mont- h SEND-N- Cittft Of i i "YES".. . r We Were There At the Battle of the Alamo ' Mark Twain Q We Were There With Florence fslightingale CHOOSE YOUR FIRST SELECTIOH rl O M02STE1T .7 tvant to start my child on a lifetime of good reading I ha v checketl my first selection in the appropriate box i -Y- OUNG-PEOPLES 15,1 BOOKCLUB North Michigan Avenue, Chicago Marco Polo ' " " 1, Illinois I will receive FREE the camera and FREE 'film for one whole year plus, the binoculars. I will also receive my child's first book (selection marked at left) which will W billed to me for only $1.69 plus postage and handling. I am trial ba,sis. I understand that, enrolling my child on a after receiving three selections, I may cancel if not fully satisfied, and that every selection is FULLY GUARANTEED. NAME OF CHILD- - PIot Print ADDRES- SCITY-- u L . MY : 1 ZONE STATE 'f name .. PIom Print '. ,. - '. an... .I;--,:- ' " zone ' ' . I,-.- The Story ot t. a once-a-mont- YOU ARE INVITED to enroll your child wit ha trial membership. We're so convinced your child will respond enthusiastically" to. this exciting Plan that we i i i i i i will receive book addressed to him or her personally on a regular h schedule. Imagine how eagerly he or she will look- forward to its arrivalat your JiomeLThese iooks areyours for only $1.69 each plus postage and handling. Don't wait until it's too late. Start your child on this Plan of good reading TODAY! Help him or her form important educational habits now while there's still time to prepare for the opportunities of the future. d, The Story of i will give him or her absolutely FREE the wonderful iffs shown above. "The camera with FREE'-filfor one whole year and the binoculars will be sent to your child personally addressed as gifts from you. This will capture your child's leave lasting impressions, bound to have profound and bene- ficial effect's on the character and ambitions of your child, 2) "WE WERE THERE" BOOKS capture the excitement and. detail of true historic events. Imagine the added educa- tional benefits your child will get from studying history as though he himself were living it and seeing it made! Authori- tatively written, these books capitalize on youngsters natural love of adventure and drama while increasing their knowledge and understanding. All books in both series are beautifully printed and bound in hard covers. Colorfully jacketed, "they're invit- ihg to read and attractively illustrated throughout. i W III state: :, . |