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Show A-8 The Park Record Sat/Sun/Mon/Tues, December 15-18, 2018 Marketplace Nightly Lodging Tally Occupancy Report for week of December 16-22, 2018 Norwegian brand goes back to roots The eco-friendly company opens a store in Old Town 100% 90% 80% 70% 60% 50% 40% 30% 20% CAROLYN WEBBER ALDER 10% The Park Record There is a little bit of Norway on Main Street. We Norwegians, a brand from the Scandinavian country, recently opened its first U.S. store in Park City. The retailer, located at 675 Main St., sells its knitwear clothing and other Norwegian brands. We Norwegians was launched in October 2014 by Tove Grane and Oyvind Lauritzen. Grane had been working in the fashion industry since 1996, but she was dissatisfied with the production process. She saw the amount of air and water pollution being produced because of the clothes she was CAROLYN WEBBER ALDER/PARK RECORD helping to design. So, when the From left, Ailin Harklau, Aksel Svindal, Jana Vaksdal, Alexis Rice and Tove Grane are glad to at last have the We Norwegians Park City location open. The store sells We Norwegians clothing, as well as products ski brand she was working at from other Norwegian brands, including Svindal’s company Greater Than A. downsized and laid her off, she She found ways to cut back is the biggest market for the design the Park City store and decided to try her hand at starting her own fashion brand. on waste as well, such as re- brand. found Norwegian brands to sell With her husband, Lauritzen, ducing the amount of dye used Last year, Alexis Rice, man- in the store: DB Equipment, she created a clothing company to color the wool and recycling aging partner for the company, ESP, Scandinavian Edition, centered on sustainability. the dyed water. At the end, she mentioned the possibility to Livid Jeans and Greater Than Lauritzen had his own set had a product she could con- Lauritzen of a We Norwegians A, the brand from Norwegian of skills he brought to the ta- fidently put her name behind. store in Park City. She was Olympic skier Aksel Svindal. ble. As an entrepreneur, he “When I started this brand, I based in Salt Lake City, and she The store, which is also the had experience creating sever- wanted to be genuinely proud thought a Park City store would brand’s North American headal brands and getting them off of it, and not have to hide any be the perfect location if We quarters, opened on Dec. 6. the ground. Grane said he took skeletons in the closet,” she Norwegians wanted to have a Grane said the store screams care of the business side so she said. “Something that I could bigger presence in the country. Norway with its design, and could focus on designing the really say that, ‘This is a good When Lauritzen said, “OK,” that is exactly what she wanted. clothes and the overall brand. product. I know for sure, 100 Rice almost did not believe She chose the name We NorweGrane opted to use merino percent.’” him. The brand only had two gians to celebrate her Norwewool for her clothing because She feels like she finally has locations to date, and both of gian heritage and show that she the fabric tends to have less of that brand. them were in Norway. One is proud to be a designer from an impact on the environment. Jana Vaksdal, director of store is in Voss, where Grane is Norway. Seeing the brand and She got to work searching for sales in the U.S., said the com- from, and the other in Oslo, the its Norwegian name gain popsheep ranchers who were sus- pany’s ethos was what con- nation’s capital. ularity in the states is beyond tainable in their water use and vinced her to join the company But the team quickly got to words for her. who treated the animals ethi- after Lauritzen, who was an old work, searching Park City for “It feels amazing, I have to cally. She found a company in friend, asked her to be a part of the perfect location. They found pinch myself,” she said. Italy to buy the wool from and the team. She helped the brand it last winter, and partnered a factory in Denmark to make expand into the U.S., where with Norwegian companies to the fabrics. Along the way, she We Norwegians sweaters and create a space that Grane said We Norwegians said she made it a priority to sweatpants have been sold for represents the brand perfectly. 675 Main St, Retail 6 provide fair pay to every work- years. She worked with an architecBob Woodward Ad.pdf 3 11/20/2018 6:30:37 AM www.wenorwegians.com er in the production chain. Now, Grane said, the U.S. ture firm in Bergen, Norway, to Sun Mon Tues 2018 - As of 11/30/18 2017 - As of 11/30/17 2017 - Historic Actuals Wed Thurs Fri Week High 2017 .... Fri/Sat 57% Weekly Average 2018 ....... 31% Weekly Average 2017 ....... 48% NOTE: This is not a forecast of bookings. Data presented in this report represents occupancy on the books as of the report date. Source: DestiMetrics & Park City Chamber/Bureau © 2018 Vail Resorts names grantees, updates PARK RECORD STAFF Vail Resorts recently announced its awardees for its annual Park City Community Grant Awards and also detailed proposed capital improvement projects for the 2019-20 ski season. Through the company’s foundation, EpicPromise, Vail Resorts awarded $3.1 million to 35 nonprofits in the Park City area. The Christian Center of Park City, People’s Health Clinic, Mountain Trails Foundation and Park City Education Foundation were among the recipients, according to a press release. Bill Rock, senior vice president and chief operating officer of Park City Mountain Resort, said in the release that the organizations that received the grants are the “backbone of our community.” People’s Health Clinic, which provides free medical services to uninsured individuals, received the EpicPromise Impact Award. The award is given to the organization that receives the most votes from Park City Mountain Resort employees. Beth Armstrong, executive director of the clinic, said in the release that she was grateful for the recognition. “Vail Resorts EpicPromise has made a tremendous impact in a short amount of time on our community and specifically with the underserved that make this their home,” she said. Vail Resorts also announced capital improvement projects for its resorts, including Park City Mountain Resort. According to a press release, the Tombstone BBQ, which is currently an on-mountain dining shack at the resort, is expected to be renovated for next ski season. The new restaurant will have seating for 50 guests, indoor restrooms, a beer bar and a full kitchen. presents Bob Woodward Sunday, December 16, 2018 - 7:30 pm FINALS Top scorers from the qualifiers will compete in The Park Record Bee on March 11, 2019. Winner of The Park Record Bee will compete in the Scripps National Bee in May 2019. FINALS WILL BE MARCH 11, 2019 AT THE EGYPTIAN THEATRE. 328 Main St, Park City Join us to support our schools and our students! 2nd and 3rd graders start at 4pm 4th - 8th graders start at 6pm The Pulitzer Prize-winning journalist, and author of Fear: Trump in the White House, shares insights on important issues of the day. THE GEORGE S. AND DOLORES DORÉ ECCLES CENTER FOR THE PERFORMING ARTS 1750 KEARNS BLVD / PARK CITY, UTAH TICKETS FROM $30 BOX OFFICE 435-655-3114 PARKCITYINSTITUTE.ORG Sat Week High 2018 ..........Sat 49% The UPS Store Park City, Utah |