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Show A-14 The Park Record Sat/Sun/Mon/Tues, September 8-11, 2018 Marketplace Nightly Lodging Tally Occupancy Report for week of September 9-15, 2018 100% Neurologist’s work goes back to basics 90% 80% 70% He previously worked at a clinic helping veterans 60% 50% 40% 30% 20% CAROLYN WEBBER ALDER 10% The Park Record Sun Jake Shores always wanted a career that would allow him to positively impact others’ lives. After helping a junior hockey player make it to the National Hockey League, an injured Olympian compete in the Olympic Games and a 65-yearold be able to throw weights around the gym again, he said he has found his calling. In June, Shores opened Neuro-Performance Integration in Park City, a clinic that specializes in improving brain function to boost all-around performance. He is currently seeing patients out of two Park City locations at 1790 Sun Peak Dr. and 1776 Park Ave. Shores’ passion to make a difference in the world led him to consider a career in the medical field at an early age. He was on the path to medical school while working at a pharmacy delivering medication when he changed his mind. There, he said he saw some of the negative impacts of prescription drugs and was turned off to the field of medicine. He then went to school to become a chiropractor. He enjoyed the work, but said he felt disconnected with his peers in the program. While they focused on the importance of aligning the spine, Shores paid attention to the connection of the brain and the body. “I started studying neurology, and that’s when all of the answers came,” he said. He finished his chiropractic studies, but found his niche training with functional neurology instructors. For his twoyear residency, he worked in neurology with professional athletes in Atlanta. Then, he went to Dallas, where he ran Mon Tues 2018 - As of 8/15/18 2017 - As of 8/15/17 2017 - Historic Actuals Wed Thurs Fri Sat Week High 2018 .......W/Th 51% Week High 2017 ......... Tue 45% Weekly Average 2018 ....... 42% Weekly Average 2017 ....... 38% NOTE: This is not a forecast of bookings. Data presented in this report represents occupancy on the books as of the report date. Source: DestiMetrics & Park City Chamber/Bureau © 2018 A r a Industry links arms to face sure growth CAROLYN WEBBER ALDER/PARK RECORD Jake Shores recently opened Neuro-Performance Integration in Park City, which uses chiropractic neurology to treat patients with traumatic brain injuries and help athletes increase their performance. a neurological rehabilitation center. He said he worked with military veterans, studying and helping heal those with post-traumatic stress disorder and head injuries. He said he also worked with professional football, hockey, soccer and basketball players, as well as special operations soldiers. While working with athletes, he was hired to help a skeleton athlete who had qualified for the 2014 Olympic Games but had a traumatic brain injury, he said. For nearly two months, Shores helped her recover and she almost medaled. “The turnaround she had from there was pretty radical,” he said. He then volunteered with the bobsled and skeleton team and met his now fiancé, Picabo Street, a former Olympian in downhill skiing who lives in Park City. In 2016, He moved to Park City to be with her. But Park City has proven to be a good move, he said. The amount of athletes who not only live in Park City, but train here made it so he could easily continue his work. He laid all the groundwork to launch his own clinic and, in June, opened the doors. He specializes in helping people with traumatic brain injuries, as well as athletes who want to increase their performance or prevent injury. He uses an evaluation method that tests dynamic movement, vision and balance. Through neurological exercises and traditional chiropractic methods, he said he helps people restore their health and athletes improve their reflexes and reaction time. “At an elite level, a 100th of a second means everything,” he said. “It can mean a seven-figure income versus not. It can mean getting hit versus not. It makes a huge difference.” Shores said seeing those successes in athletes or people who have struggled has been fulfilling work. One memora- 2018 BEST RESTAURANT DINING AWARD SALT LAKE MAGAZINE ble patient was a mom who had a concussion and was not able to easily play with her kids. Every time she bent down and stood up, she would get a headache. “The only thing she wanted to do was to play with her little girl, and that was just really, really satisfying to be able to help her accomplish,” he said. He hopes to continue to make “a positive difference in people’s lives” in Park City, and, one day, open a facility of his own to treat patients of all athletic levels. Neuro-Performance Institute 1790 Sun Peak Dr, Suite 201 1776 Park Ave, Unit 20 435-640-0429 neuroperformanceintegration@gmail.com Neuroperformanceintegration.com To face increasing numbers, most say planning is needed CAROLYN WEBBER ALDER The Park Record The red rock in and around Zion National Park and the rocky mountains of Park City might be different in their terrain, but the issues affecting both recreational meccas are surprisingly comparable. Finding similarities between towns, industries and organizations was a common theme throughout the Utah Outdoor Recreation Summit, which took place from Sept. 4-6 at the Zermatt Resort in Midway. About 450 people from businesses, nonprofits and other organizations impacted by outdoor recreation in Utah attended the Utah Office of Outdoor Recreation’s annual event. Attendees said the summit was a good time to see what is going on in the recreation indus- try at large, rather than just in their towns or regions. “It’s a great opportunity to network and find out who is doing what,” said Jean Seiler, director of marketing for Ruby’s Inn near Bryce Canyon National Park. “You get away so you can get a little perspective.” That perspective showed him that he is not alone in the problems the region is facing, such as overcrowding within the national park, leading to traffic, environmental concerns and poor experiences for the visitors. During one of the sessions, he and fellow Ruby’s Inn employees learned about the online portal the University of Utah isC developing to help gateway and natural amenity regions — such as Bryce Canyon and Park City — handle the “big city” problems they are facing. They said they are eager to continue working together as a state to tackle issues. Bob Radke, trails and project development manager for Basin Recreation, attended the same H Please see Outdoor, A-15 t P o o w w l Silver Springs Townhome For Sale c h View Photos at: www.HomesInSilverSprings.com FIREWOOD STOKES FINE DINING SAVINGS FLAMES Kathy Vallée, CLHMS, CRS, GRI Coldwell Banker Residential Brokerage PARK CITY’s FRIENDLIEST REALTOR® REALTOR® Since 2001 1153 Center Dr. G #200 Park City, Utah 84098 Mobile: +1 435 565 0797 www.parkcityhomesandland.com kathy@kathyvallee.com with 30 OFF DINNER with the purchase of TWO ENTREES OPEN-FLAME COOKING IS THE SPECIALTY AT FIREWOOD A menu of creative appetizers, hearty beef, pork, chicken and seafood dishes, well-crafted cocktails & select wine round out our offerings. PLEASE PRESENT COUPON TO YOUR SERVER WHEN ORDERING Buy one entrée; get $30.00 off the second. 20% gratuity will be added to the full amount before discount. Not valid in conjunction with any other promotional offers. 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