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Show A-10 The Park Record Sat/Sun/Mon/Tues, July 28-31, 2018 Marketplace C Nightly Lodging Tally L h f Occupancy Report for week of July 29-August 4, 2018 100% Trainer makes golden years shine bright 90% 80% 70% He previously trained collegiate athletes, Marines 60% 50% 40% O 30% 20% CAROLYN WEBBER ALDER 10% The Park Record Ben Van Treese finds a lot of similarities between an NFL player and a 70-year-old who is an avid mountain biker and skier. They both have a high likelihood of getting injured but want to do everything possible to avoid it. The stakes are high, which is why Van Treese loves training with them. Van Treese moved from Ohio to the Salt Lake Valley and started doing classes for Park City’s elderly population in January under his business Van CAROLYN WEBBER ALDER/PARK RECORD Treese Training. In his main Ben Van Treese, founder of Van Treese Training, brought his unique courses to Park City earlier this year. class, Legends of Park City, he He primarily works with the older population to help them maintain active lifestyles. works with individuals who are 60 or older and want to main- for the U.S. Marine Corps for without help. which he assesses people’s tain an active lifestyle without five years, preparing the officer “That was probably one of joint functions and works with being in pain. candidates for their personal the most rewarding things I’ve them to expand the range of Van Treese says that he got fitness tests. ever done,” he said. motion of their joints. into physical therapy out of “That was really fun because Van Treese had discovered a He said that his clients are necessity. His long competitive it really mattered to them,” he new population to work with. noticeably stronger than when career in water skiing through- said. “I really enjoy working He realized that, just like they started earlier this year. out his youth ultimately caused with people where the stakes with professional and colle- Those improvements are what him injuries that amounted to are high.” giate athletes, there was a lot of drive him. 11 surgeries. He came to realize that even risk involved with the elderly. For example, one of his cli“I was totally broken by the more when he worked with “If you lose the ability to ents is a 70-year-old with scotime I was 23,” he said. NBA, NFL and collegiate move well, that is where you liosis. Nine weeks ago, she was He took time off to recover football and basketball play- lose independence,” he said. not able to golf at all without while studying kinesiology in ers during their offseasons. He Around that time, he and being in pain, but Van Treese college. His goal was to be a focused on the players’ joints, his wife decided to leave Ohio said that he called her the othstrength and conditioning coach such as strengthening the an- and move to Utah to be close er day to tell him that she had for athletes so they would not kles of basketball players so to mountains for rock climbing finished 18 holes and felt great. end up like him. While learning they would be less likely to roll — Van Treese’s other passion Van Treese plans to launch how to “fix himself,” he learned them when they landed on an- — and other outdoor activities. specific seminars for downhill how to work with others. He other player. Van Treese started brows- skiers and snowboarders in tested different methods, but Around that time, he met ing around at different gyms September, which will focus on stuck with Functional Range a 73-year-old woman whose in Park City and came across injury mitigation using stretchConditioning, a training system family was preparing to move CrossFit MinersTown. He met es and workouts. He plans to do that focuses on strengthening her to a senior center because with the owners in October to the same for mountain bikers in joints. of her poor mobility. Van Tre- show them the work that he the spring. That is the methodology that ese told the family to bring her does, and they agreed to welhe continues to use today. in and see what he could do. come Van Treese into their Van Treese Training He started using his methAfter six months, he watched gym. Van Treese uses the space 1776 Park Ave, Suite 20 ods as a trainer for faculty, her go from only being able to to host his classes. staff and students at Ohio State stand on one leg for five secHe is currently running his ben@vantreesetraining. University while he was still in onds to being able to last for group class “Legends of Park com 1 7/18/18 4:19 And, PM school. HeTourdeSunrise_Qtr_2018_01.pdf then volunteered at 30 seconds, he said. she City,” one-on-one training and vantreesetraining.com the Officer Candidate School could get herself off the ground 12-week programs, during Sun Mon Tues 2018 - As of 6/30/18 2017 - As of 6/30/17 2017 - Historic Actuals Wed Thurs Fri Sat Week High 2018 ...........Fri 64% Week High 2017 ...........Fri 58% Weekly Average 2018 ....... 53% Weekly Average 2017 ....... 39% Park City stamped with updated brand It plans to target first-time visitors, spring guests CAROLYN WEBBER ALDER The Park Record The Park City Chamber/Bureau recently dubbed Park City with a new title: Winter’s Favorite Town. The new slogan was one of several announcements revealed at the Chamber/Bureau’s annual meeting on Tuesday, which recognized successes over the last year and laid out plans to keep the region’s economic engine running. With the new strategy, leaders of the Chamber/Bureau hope to attract new guests and welcome them to Park City throughout all seasons. Jim Powell, vice president of marketing for the Chamber/ Bureau, said that the new “Winter’s Favorite Town” campaign will replace the existing “Yes. All That” strategy. Although the outgoing, three-year campaign did bring awareness to the varied activities tourists can do while in Park City, Powell said that it mostly appealed to those who had already visited the town and knew that Park City offered more than skiing. Through focus groups in major cities, Powell’s team discovered that “Winter’s Favorite Town” resonated more with first-time visitors, a demographic the Chamber/Bureau is always eager to attract. Powell said that the Chamber/Bureau is less interested in enticing guests to visit during Christmas time, which is always packed, but rather during holidays such as the Martin Luther King Jr. Day and President’s Day weekends that could be busier. Although winter gets a special highlight with the new strategy, Powell said that the “Spring It On” campaign will continue to promote spring skiing and attract visitors during March and April. “It’s when the hotels are open, the mountain is open and we are still fully staffed,” he said. “There is room to grow spring Please see Brand, A-11 TO EXPAND YOUR BUSINESS? themed Rest Stops with free snacks and beverages “So much fun! CONTACT beautiful, then we stayed for the Fair” THE SALES REPRESENTATIVES AT THE PARK RECORD Registration opens at 8 AM TO LEARN HOW ONE OF OUR PRINT AND DIGITAL ~Emily, Summit County Resident PACKAGES CAN GET YOUR BUSINESS NOTICED Let’s ride! Gather your friends. Register at: 435.649.9014 summitcountyfair.org or call 435-336-3249 Coalville, Utah Just $10 per person Thank you to our generous partners Utah or $25 for families (max five) free bus from park city WALK, RUN, RIDE ALONG THE SHORE OF BEAUTIFUL ECHO RESERVOIR In-kind donations T t t m NOTE: This is not a forecast of bookings. Data presented in this report represents occupancy on the books as of the report date. Source: DestiMetrics & Park City Chamber/Bureau © 2018 LOOKING The ride was o O e s |