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Show A-16 The Park Record Marketplace Sat/Sun/Mon/Tues, January 6-9, 2018 Nightly Lodging Tally Occupancy Report for week of January 7-13, 2018 A fresh take on seafood in Park City 100% 90% 80% 70% The Californiabased company has three Utah locations 60% CAROLYN WEBBER 10% 50% 40% 30% 20% The Park Record For most people, fresh seafood does not come to mind when they imagine the mountains and deserts of Utah. Slapfish wants to change that. The seafood restaurant Slapfish recently opened in Kimball Junction, the third location the franchisor opened in the state within 2017. The restaurant began in the California surfer’s town of Huntington Beach in 2011, where Andrew Gruel, founder and head chef, went to start a sustainable seafood program at the Aquarium of the Pacific. While working with the program, Gruel met with both consumers and chefs. He studied the population and people’s eating habits and found that people were often deficient in the vitamins and minerals that seafood can provide. He soon found the reason why. “There wasn’t an option for good, high-quality seafood,” he said. “On one end of the spectrum, you’ve got fine dining and white table cloth, and at the other end of the spectrum, you have greasy fried food.” So, he decided to open a restaurant that offered fresh seafood at a lower cost. He focused on sustainability as well as transparency with the food on the menu. Before adding an item to Slapfish’s offerings, he looks at how the fish was farmed, what it was fed and even the working conditions of the employees at the facility. What started as a food truck soon became a brick-and-mortar restaurant, which then evolved to a company with 11 locations around the country (and one scheduled to open in both London and South Korea soon). Slapfish’s vision is catching on. Sun Mon Tues 2017 - As of 12/15/17 2016 - As of 12/15/16 2016 - Historic Actuals Wed Thurs Fri Sat Week High 2018 ...........Fri 76% Week High 2017 ..... Thurs 67% Weekly Average 2018 ....... 60% Weekly Average 2017 ....... 59% NOTE: This is not a forecast of bookings. Data presented in this report represents occupancy on the books as of the report date. Source: DestiMetrics & Park City Chamber/Bureau © 2017 CAROLYN WEBBER/PARK RECORD Slapfish opened the doors of its new Park City location on Dec. 29. It gave away free lobster rolls to the first 100 guests and ran out in 40 minutes. So far, Slapfish founder Andrew Gruel (far left) says that business has continued to be great. Gruel partnered with a franchisee group in Utah to open three restaurants in the state, with several more scheduled to open in the coming year, said Kyle Hardy, director of operations of the franchisee MeisterGuys LLC. MeisterGuys LLC, which owns Five Guys Burgers and Fries, purchased rights to open franchise locations of Slapfish in Utah and surrounding states. The franchisee’s first locations in Lehi and Sandy both broke records for Slapfish and, after a successful opening weekend in Park City on Dec. 29, the restaurant is on track to do the same. “We were all surprised at how busy we were when we opened up,” Hardy said. “Sales have been fantastic.” While Gruel said that it has been a challenge to maintain the restaurant’s sustainability goals 800 miles from the ocean, he has not tossed it to the wayside with the franchisee’s purchase. Instead, the menu rotates based on what is available, so a fish taco could have Acadian Red Fish from Maine one day and trout from Idaho the next. “There is the ability to change,” he said. “We call that ‘choose the dish, not the fish.’ The ability to be flexible with seafood allows us the opportunity to maintain some of those sustainability standards based on seasonality and price.” Even the décor around the restaurant is made of repurposed wood from old docks. Gruel and Hardy said that one of the reasons the restaurant selected Park City as a new location is because people here tend to care about sustainability when purchasing food. The decision to move next to Whole Foods Market was also part of the restaurant’s strategy to target a certain demographic of shoppers. “This concept has Park City written all over it,” Hardy said. “They like places that practice sustainability. They like places that recycle, and we’re that.” Plus, he said, having an East Coast lobster roll and New England clam chowder appeals to visitors from the East Coast. Gruel said that the “whimsical” menu items, such as the Dagwood (fish and chips on a sandwich) or the lobster grilled cheese attract customers who might not normally order seafood. Having fresh fish with playful menu items that everyone in the family can enjoy is the ultimate driver of his brand. In fact, the name Slapfish comes from the imagery of fish slapping around a boat right after they are caught. “The idea is that the fish is so fresh, it will slap you,” he said. Ultimately, Gruel hopes to not only get more people to eat fish, but to be conscious of what they are eating and where it comes from. He knows that he has a long way to go, but even if he changes a few people’s minds, it will be worth it. Slapfish 6622 N. Landmark Drive (435) 575-0922 http://www.slapfishrestaurant.com/ Holiday sales see delay before spike Visitors coming late contributed to effect, some say CAROLYN WEBBER The Park Record Retail shops look forward with anticipation to the holiday season to wrap up the year. Though sales were off to a slow start, many businesses around Park City pulled through in the end. The reaction to November and December sales was the same across the board, though. “A lot of people waited until the end to shop,” said Delilah Gervais, owner of Splendor Beauty Emporium in Redstone. From online sales at Backcountry.com to small businesses like the beauty shop Splendor, it seemed that people were procrastinating, both those purchasing Christmas gifts and those visiting the town. Gervais said that the late timing of Christmas and schools’ holiday break might have had something to do with the delayed spike from visitor sales. Lodging rates and visitation numbers were reflective of that, said Bill Malone, president and CEO of the Park City Chamber/Bureau. The peak days of overnight visitation occurred during Dec. 28 and 29, compared to the usual peak days of the 26th and 27th. Lodging reservations were below normal until a few days after Christmas, he said. Malone said that, since resorts did not have as much of the mountain open compared to past years, some visitors spent less time on the mountain and more time shopping. The Tanger Outlets saw large amounts of visitors, said Candice Wilson, general manager, and stores on Main Street saw a bigger spike in sales than usual. Somer Gardiner, owner of Olive and Tweed and Timbre Art Loft on Main Street said that the week before Christmas was slower than normal, but the week Please see Sales, A-17 We provide Mental Health and Substance Abuse Treatment and Education for individuals, families, couples, groups, and court involved. We serve all ages, most insurance companies, Medicaid, Medicare, and unfunded clients (sliding fee scale offered). Education and Skills Groups: LINK Co-ed adult support group for those living with persistent mental health concerns. The focus is to create community, emphasize personal strengths, and explore health and wellness. Jail Life Skills and Recovery The class members are county adjudicated inmates or serving prison sentences while being housed at the Summit jail. Topics covered are stages of change, anger management, family relationships, conflict resolution and self-development. Prime for Life State mandated group for 1st time DUI offenders. It consists of 4 classes over 4 nights totaling 16 hours. It is taught in both English and Spanish when needed. Thinking Errors Consists of meeting 1 hour every week a minimum of 4 weeks. Clients have usually been charged with other crimes such as burglary or theft. Assignments and workbooks are used extensively in the group and homework assignments are given. Anger Management Meets 1 hour per week for a minimum of 4 weeks. This group is for those with anger issues, assault charges that do not involve Domestic Violence, and those learning to control their emotions. Smoking Cessation Offered quarterly to clients and open to the community to assist those who want to quit smoking, chewing, e-ciggs and vaping. Adult Groups: Adolescent Groups: Drug Court For adults charged with a felony. Drug court is a minimum commitment of 24 months broken down into 5 phases. Treatment varies from 2 to 5 days a week with mandatory UA testing 3 times per week. Teen Prime for Life (PFL) This group is based off of the adult Prime for Life program. This is an evidence based, workbook focused program or those under 21 years old. Intensive Outpatient Program (IOP) IOP is offered 4 days per week for 2 hours each day. Individual or family sessions are also recommended weekly. UA testing is mandated 2 days per week. Standard Outpatient Program (SOP) SOP meets 1 hour per week with individual or family sessions recommended. UA testing is mandated for a minimum of 1 time per week. Strength in Numbers (After Care) Weekly group that meets for 1 hour. Available for those not in the court system or who have completed court-mandated treatment and would like to continue to receive group therapy. Moral Reconation Therapy (MRT) Moral Reconation Therapy is an evidence based program for those with multiple criminal charges. This group meets for 1.5 hours per week and follows an evidence based workbook. Teen Standard Outpatient Program (SOP) This program is for young adults 18 years and under. Teen SOP meets for 1 hour per week. Random Urine Analysis testing is mandatory 1 day per week. Teen Moral Reconation Therapy (MRT) This program is for young adults 18 years and under. Teen MRT meets 2 times per week for 1.5 hours. This is an evidence based program that focuses on completing the MRT workbook. SPARCS Structure Psychotherapy for Adolescents Responding to Chronic Stress is a program that aims to help traumatized adolescents build on their strengths and resilience through an evidence based workbook and program. SPARCS meets 1 time per week for an hour. Kids PRS Group Focuses on building self-efficacy, relationships, and improving life skills For more info visit our website or call: |