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Show A-16 The Park Record Sat/Sun/Mon/Tues, August 27-30, 2016 MARKETPLACE Nightly Lodging Tally Occupancy Report for week of August 28-September 3, 2016 A place for Parkites to get caffeine fix Pink Elephant aims to make a name for itself in town 90% 80% 70% 60% 50% 40% 30% 20% By BUBBA BROWN 10% The Park Record Kelley Baker and her husband, Mitch, had always been content to simply roast coffee. They had picked up the craft as a hobby about four years ago -then it turned serious. Eventually they began selling their roasts to several retailers around Park City, and they were fine with that set-up. They’d never given much thought to expanding their business by taking what many coffee roasters view as a natural step -opening their own coffee shop. That all changed, however, one day last fall when Mitch Baker was getting his hair cut at Billy’s Barbershop on Main Street, which is tucked in the back of Prospect clothing store. Casey Crawford, the owner of Prospect, had been looking to put some sort of shop in her upstairs space. She asked Mitch Baker a simple question: What if you sell coffee up there? “We were like, ‘Sure!’” Kelley Baker said. “We hadn’t been thinking about doing it, but it all worked out.” Earlier this summer, the Bakers opened Pink Elephant Coffee Roasters above Prospect, at 509 Main St. Parkites thirsty for caffeine have quickly discovered it is a prime place to get their fix. Kelley Baker said the coffee is special because of Pink Elephant’s roasting process. The Bakers start with high-quality beans with interesting flavor profiles, then roast them lightly in an effort to highlight the taste of the bean itself instead of a dark, roast flavor. “We’re different from the dark roast culture of coffee,” she said. “There’s some skill involved, some craftsmanship, with bringing out those flavors. You can 100% Sun Mon Tues 2016 - As of 8/15/16 2015 - As of 8/15/15 2015 - Historic Actuals Wed Thurs Fri Sat Week High 2016 ..........Sat 40% Week High 2015 ..........Sat 38% Weekly Average 2016 ....... 33% Weekly Average 2015 ....... 25% NOTE: This is not a forecast of bookings. Data presented in this report represents occupancy on the books as of the report date. Source: DestiMetrics & Park City Chamber/Bureau © 2016 BUBBA BROWN/PARK RECORD Kelley Baker owns Pink Elephant Coffee Roasters, and she recently opened a coffee shop on Main Street. She and her husband, Mitch, originally never planned on opening their own shop, but she says it’s a great way for Parkites to try out their light roasts. under-roast a bean really easily, so we really try to hit the sweet spot with each bean. It takes a lot of practice and trial-and-error.” The café is all about showcasing that hard-earned flavor in the best possible way. Kelley Baker said each espresso shot is carefully crafted, and each cup of coffee is brewed to order and manually poured over a filter. For winter, the Bakers intend to install a highquality drip machine to meet the demand of the crowds. “You’re going to get a fresh cup of coffee each time,” she said. The Bakers’ passion for coffee was born from necessity. They had always loved drinking it, but there were no coffee shops nearby where they were living four years ago in a small town in Ohio. Starbucks was the best coffee around -- and even that was 30 minutes away. So they decided to try roasting themselves. It seemed like something they would both enjoy. They were right. “We were both doing other jobs -- I was a newspaper reporter and Mitch was in the energy industry -- but we were always looking to do something else on the side,” she said. “We started roasting coffee just for our own enjoyment. So we got a little roaster and started doing it ourselves.” From the first batch of beans, it was clear that they had found a new passion. “I don’t know if we knew it was going to be a business at that point, but we got hooked,” Kelley Baker said. “It’s really fun to go in, look at the different bean options, order them, then be the one who’s roasting it. You get this final product that tastes really good and you did it yourself.” Eventually, they began giving coffee to their family and sold some to a shop in Ohio. When they moved to Utah nearly two years ago, the business really began to take off. They recently expanded, moving into a warehouse on Iron Horse Drive. Customers N G T I R A E B C EL IN S IN SS ES INE SIN US BU FB OF O who try their coffee at the shop on Main Street can find their roasted product at places such as The Market at Park City and Ritual Chocolate. In the future, the Bakers hope Pink Elephant Coffee Roasters becomes a household name for coffee, not only in Park City but all over the country. No matter how large the company becomes, however, they do not intend to open another coffee shop. That means that in Pink Elephant, Parkites will always have their own special caffeinated secret. “This is kind of like a hidden gem,” Kelley Baker said. “We’ve had a lot of locals find us through word of mouth, then they come up and it becomes their morning spot. It’s been well received and we’re happy to be here.” Pink Elephant Coffee Roasters 509 Main St. PinkElephantCoffee.com Fitness collective carves out a niche Founder says she never thought it’d grow this large By BUBBA BROWN The Park Record Whitney Kozlowski had a background in fitness instruction and hotel hospitality. In 2014, she decided to try to fuse them together. She created the Beau Collective, a fitness community based around one simple concept: Everybody has something to offer. “I know that there are amazing people around me who do really cool things that can bring something to the table,” she said. “We’ve had people in the collective who are massage therapists, who are coaches of different sorts, people with different specialties that other people now are getting to benefit from because we’re all together.” The Collective has flourished in the two years since Kozlowski 70 created it. It began in Hotel Park City, then moved to Temple Har Shalom. Last fall, Kozlowski rented a barn behind the Colby School project property, at 3770 S.R. 224, and remodeled it, turning it into The Collective’s new home, complete with a workout space that flows from the inside into the outdoors and a relaxing area where people can congregate after their sessions. “People are blown away by the special touches, and that there is a beautiful place to go and get fit and have motivation and inspiration everywhere,” she said. “It doesn’t have to be dark and heavy.” Kozlowski’s original vision has grown into something she never expected. “It’s been fantastic,” she said. “I never envisioned it growing to this size, and now I’m loving every day. Every person who is around here and who has been a part of this has made it so fulfilling. I feel like I’m using all of my talents and having such an I-givePlease see Beau, A-17 Y EA RS Y TY NT UN OU IT CO MIT MM SUUM Coalville Location Constructed in 1948 Current Rasmussen Road location To celebrate our 70th anniversary we’re offering “Special Customer Appreciation Pricing” on every New Ford and Pre-Owned vehicle all year long! We have a great selection of New and Pre-Owned inventory and if we don’t have it we’ll do everything possible to find your new vehicle! Crandall Ford was founded in 1946 by George Crandall Sr. in Kamas, Utah. In 1948 the Dealership moved to a new facility in Coalville, Utah. In 1994 we moved to our current facility near Kimball Junction on Rasmussen Road. WWW.SUMMITCOUNTYFORD.COM $25.00 Gift Card to Billy Blanco’s with every test drive.* *One gift card per family. Must be at least 18 years old and possess a valid driver’s license. Test drive offer expires 8/31/16. | 2175 RASMUSSEN RD. PARK CITY, UT 84098 | (435) 647-3673 |