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Show J reelings ' Look" an For 7 r o.mc, ,N from SHLLTON gadgets for the junior uranium prospector! ' her diaper, or says "mama." But this year's dolls dance, suck their thumbs, burp, blow their noses, and say their prayers. Their hearts even beat for you! You and I may have been satisfied that a top should be colorful and should spin. A feature of this season's toy ment panel with fuel gauge, speedometer, altimeter, compass, and "radar" screen. America's toy counters reflect the fact that the industry is booming as never before. More than four million children were born last year and, for the first time, more than a billion dollars' worth perdisplays is a forms a variety of balancing tricks "based on the gyroscopic principle employed by of toys were sold. The Toy Manufacturers of the USA believes that this month some 33 million families will shell out more than $900 million to delight their small fry come top-whic- h superliners." As usual, there will be plenty of blocks available. But for Christmas, 1955, nt they're covered with Formica or perforated so that dowel rods may be inserted to build abstract figures. Little Susie may receive a paper cutout set, but the scis- ocean-goin- g stain-resista- three-dimensio- nal sors will be electric! And the alphabet blocks don't fall off her blackboard because they're magnetized. Chemistry sets offer youngsters the opportunity to conexduct "safe atomic-enerperiments.' A variety of electronic gadgets enable Junior to prospect for uranium. The model -- builder of Christmas Past may have whittled himself a miniature Ford. This year's blueprints specify a Jaguar with spring-mountwheels! For the pilot of tomorrow gy 16-in- ch ed there's an electronic instru Christmas morning. The trend toward utter realism in playthings prompts one manufacturer, Kay Stanley, to remind parents that toys are for fun. Miss Stanley also says: "Making toys safe is a responsibility we take seriously, but the emphasis on physical safety can be overdone. I think most of us tend to be overprotective. Probably nine out of ten children have more sense than we credit them with. After all, there's no use saving Junior from the possible dangers of a beebee gun if you're going to bore him to death!" Miss Stanley would reduce all the toy safety warnings to just four: DO put even more thought into buying a child's gift than you would into buying a present for an adult. DO take a confident atti- - Toilet .nBa1 BJUw. U Water, Dusting Powder 3.00 Tina Box: Toilet Water, Bubbling Bath Crystals, Body Sachet 1.25 Sachet 1.00 Stick Cologne 1.00 EARLY AMERICAN Bubbling Bath Crystals 1.50 ESCAPADE I I Pf OLD SPICE f Su Dusting Powder, Toilet Water 2.50 Hond ond Body Lotion, Toilet Woter 2.50 i i S i BirvnNt ' www "Liquid Dusting "Powder 1.50 Purse Perfume 150 Petals" Cream Perfume 1.25 m FRIENDSHIP'S GARDEN DESERT FLOWER NfW Shaving Mug, After Shave Lotion, Cologne; Talcum 4.25 NfW 'After Shave Lotion Body Talcum 2.00 OLD SPICE FOR MEN on soaps. Smooth Shove ond f'ecffic Shove. Pficci plu toi,cccpt Electric Shave Lotion 1.00 Pressurized Smooth Shave 1.00 AT LEADING DEPARTMENT AND DRUG STORES DICIMItt 1 1, 1955 FAMIU WEfKlY MAGAZINE f |