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Show DAILY Saturday, March W, 2007 D3 More perks coming for business-clas- s Obituaries David Aarmstrong SAN FRANCISCO ticket. By $6,000 to $8,000 for a round-tri- p some estimates, half of British Airways' customprofits come from business-clas- s ers on the New route, which BA serves with 75 flights a week. Ergo, business class has become the battle ground for the latest version of "Sky Wars." The dogfight could heat up even more if a tentative aviation agreement announced a week ago between the United States and the European Union comes to fruition. The deal could fall apart if governments refuse to ratify it, but early accounts of the pact say it would free up European qarriers to fly to this country from any EU airport and open up Lon- CHRONCli passengers can expect Business-clas- s Denise Otteson Hafoka Denise Otteson Hafoka, bom on Nov. 3, 1953, in Spanish Fork, UT. to Hans R. Otteson and Carol Phipps Otteson, passed away peacefully after a long illness on TueSiFeb.27,2007. She was raised in Orem and graduated from Orem High. Denise moved to Stockton, CA. from West Valley City, UT. with her husband and four children in 1990. She held numerous jobs in her life but spent the latter part of her life as a homemaker and office manager of their electrical contracting business, S. Hafoka Electric and as a member of the LDS Church working in the Primary and Relief Society. She was best known by her children as the Protector, Tutor, Referee, Negotiator, ATM, Chauffeur, Housekeeper, Short Order Cook, Team Mom, Advisor, Nurse, Judge, Jury, and last but not least, just plain loving devoted Mom, Wife and Grandmother. She was proceeded in death HERALD by her father, Hans R. Otteson and her brother, Darren Otteson. She is survived by her mother, Carol Otteson; husband Siosaia Hafoka, her children Tally Buligon (Chad), John Hafoka, Melissa Hafoka and Joe Hafoka; Grandchildren, Krista, Sean, and Laniola Buligon; sister Lorraine Peck (Doug) of Highland, UT., brothers, Steven R. (Pam), Federal Way, WA., James C (Teresa) of Cedar Hills, UT., Jon A. (Kathy) of Magna, UT., and Michael C( Rhea Dawn) of North Salt Lake City, UT. and numerous nieces and nephews. Denise is greatly loved and will be sorely missed by all of those who were lucky enough to have her grace their lives with her presence. Services were held Moa, March 5, 2007 at the Creekside LDS Church in Stockton, CA. and buried in Cherokee Memorial Park in Lodi, CA. evermore-s- ophisticated l, She was preceded in death by her husband Rex, a daughter and son in law, Iva Beth (Harearly rainy morning of March 8, 2007 at the old K.) Kinsey, her parents, and home of her nine brothers and sisters. She is survived by her 4 children, 14 daughter and son in law. grandchildren, 28 great grandchildren and two more on the way, Peg and Rex in Charleston, 9 great-grea- t grandchildren and UT. She was two sisters in law, Bonnie and born on April Grace Casper. 18, 1919, her Ruby worked at the Homestead Resort and the Aloma Motel, but mother's 40th was more content to be a stay at birthday, to Margret home mom who enjoyed cooking, Price and baking, and caring for her home and yard. She was very' proud of James Moroni her "south flower bed. She was Casper in Charleston, a devoted mother and beloved She grew up on the family grandmother. Her final request farm there on the Provo River. was to have one last look at Timp. She married Rex E Allred in Funeral services win be held on Salt Lake City, UT on March 27, Monday March 12, 2007 at 1:00 1937. They moved to Casperville, pm at the Charleston Deer Creek a block from her folks and where Ward Chapel (3423 S. 3500 W). all of their 5 children were raised. A viewing will be held one hour Their children are: Peggy Ann prior to the service at the church. Burial will be in the Charleston (Rex) Sabey of Charleston, UT, Ruby Elaine (Bill) Wallace, Cemetery. Arrangements in care CO, Ruth (Mike) Crittenden, of Olpin-copes Funeral Home. We love you, and will miss you Kamas, UT and Doug (Karey) more than we can say. Allred, Center Creek, UT. Charleston.. .Ruby Casper Henry Harteveldt airline industry analyst with Forrester Research in San Francisco busiest for international traffic to new airlines, including U.S. carriers that are barred from there now. The international market leaders for business-clas- s flights include Singapore Airlines, British Airways, Cathay Pacific Airways and Lufthansa Airlines. American Airlines, the world's largest airline by number of passengers, and United carAirlines, the world's second-largerier, are also rolling out products to pam- after-effect- Allred, 87, passed away on the expensive." the world's don's Heathrow Airport s of the grappled with the Sept. 11, 2001, terrorist attacks, a recession early this decade and other problems. U.S. carriers just now returning to profit are getting back in the game. The service upgrade is occurring in aQ classes, but the most innovative moves are taking place in business class onboard long-hautransoceanic or transcontinental flights. The reason: Business-clas- s fliers are the airlines' most profitable customers and airlines are relatively confident that business travelers, especially if they travel on expense accounts, will pay up for the new amenities, the frequent flights and global networks of major carriers. "Airlines can make up to five times ticket over the profit on a business-clas- s economy class," said Henry Harteveldt, an industry analyst with Forrester Research in San Francisco. "Business class is really the new first class because first class has become so outrageously expensive. In the post 911 environment, some policompanies still have economy-onl- y cies, but business class is a strong allure in loyalty programs, and economy customers use points and miles to upgrade. Business class is a gold mine for airlines." n On the heavily trafficked New route, for example, a business-clas- s flier on British Airways pays from Ruby Casper Allred "Business dass is really the new first dass because first dass has become so outrageously York-to-Londo- n some posh changes on overseas flights. The latest generation of commercial airlines will be offering wider, cushier seats; longer, wider flat beds inside sleek plastic shells that define personal space and enhance passenger privacy; entertainment systems offering dozens of movies, TV shows, games and music on demand; sumptuous menus designed by celebrity chefs; and fine wines selected by noted wine critics. Most of the airline upgrades are coming from foreign carriers that managed to earn profits while major U.S. carriers st per high-yiel- d customers. Singapore Airlines is installing what it says is the biggest business-clas- s seat in the world: 78 inches long when it is inclined for sleeping and 27 inches wide when its movable armrests are put down. Dubbed the SpaceBed, the seatbed is h TV screen that can fronted by a be stowed away. Business fliers also get to use an entertainment system that allows users to start, stop, pause, rewind and movies and CDs. The soft, woolen blankets were designed by Givenchy. Some menu items were created by Nancy Oaks, the ownerchef at San Francisco's Boulevard restaurant. The Champagne is from Piper Heidsieck. Singapore is rolling out these amenities across its fleet, installing them first on the newest aircraft. The airline, which has scored high in n ratings for years, can afford to do all this because it has also been profitable for years. When the jumbo Airbus A380 finally takes to the skies a year or two from now with Singapore Air as the launch customer, the perks for passengers will be even perkier, spokesman James Boyd says. Cathay Pacific Airways, another profitable Asian carrier, is also rolling out products for its transpacific flights, introducing upgrades in all three classes: first, business and economy. Cathay last revamped its business class in 2001. The carrier began installing its latest version of business class on its long-hafleet in January, flanking each seat in a curving, molded plastic shell, installing a personal TV, providing direct access to the aisle from each seat and introducing subtle mood lighting. In Europe, British Airways is also revamping every class on its aircraft. Here, too, the prime emphasis is on business-clas- s travelers. 10.4-inc- -- York-tc-Londo- flights customer-satisfactio- BA, which introduced flat beds in business class in 2000, is extending its flat bed to 78 inches long from 72 and widening the seats to 25 inches from 20. The area around the seat includes storage perspace for a laptop computer, sonal TV screens and electronically operated privacy screens between seats. Lufthansa, the premier German airline, is also installing a h flat bed in business class, complete with a lumbar massage function. About 70 percent of the airline's long-hafleet carries the new beds. 10-in- (Casper-viHe)U- Gas profits dent of the Western States Petroleum Associatioa "It is not a good condition to be shut Continued from D4 down." Numerous government years ago. "What this industry needs agencies have investigated to make big profits and what refinery profit margins and consumers need to have reaproduction and found no sonable prices are very differwrongdoing. Former California Attorney General Bill ent things," said Judy Dugan, research director for the Lockyer subpoenaed financial Foundation for Taxpayer and documents from the state's refiners last year after a sharp Consumer Rights. Oil industry representatives profit spike last spring. His say they have no incentive to successor, Jerry Brown, said the case remains open. withhold supplies. Every un"It comes down to this: expected shutdown or glitch forces the companies to buy There's a scarcity, and the extra gasoline on the wholequestion is whether it's a real scarcity or if it's being sale, or spot, market to fill customer orders. Spot market constructed" said Severin Borenstein, director of the Uniprices in Los Angeles have jumped as a result, rising from versity of California Energy about $ 1.55 per gallon at the Institute. start of the year to $2.39 now. Figuring out the answer is Plus, the refineries must conpractically impossible, he said. tinue to pay their workers and All the maintenance delays sometimes hire extra mainteand production problems could nance personnel be real. Or refineries could be "All the overhead still doing little things, bit by bit, to stays," said Joe Sparano, presi limit California's gasoline sup n Mark Eugene Lassen made many things for his family and friends. He is survived by his wife Shirley of Provo; a son, Dennis Mark Lassen; two daughters, Terry Lynn Lassen and Dana Lee (Mark) A damson; 9 grandchildren and 8 a brother, Clyde Lassen, and a sister, Donna Grant. He was preceded in death by a daughter, Deborah Lanette Lassen. "WE'LL MISS YOU, OLD Mark Eugene Lassen, our beloved husband, father, grand- father and friend, passed away March 8, 2007, at the Utah Valley Regional Medical Center in Provo. He was born July 5, 1926 in Provo, Utah to Thomas Peter and Arthella LeVon Johnson Lassen. He married Shirley Mae Clements on January FART! 14, 1949 in Provo, Utah. Their marriage was later solemnized in the Salt Lake Funeral services wiU be held Monday, March 12, 2007 at 11:00 a.m. in the Berg Drawing Room Chapel, 185 East Center Street, Provo. Friends may caU at the Mortuary Sunday evening, from 8 p.m., or Monday morning, one hour prior to services. Interment, Provo Qty Cemetery. FuU Military Honors accorded by the VFW District 4. Condolences may be sent to state's gas prices tend to stay ply, he said. "If somebody told them, higher than the national aver'Use your market power,' this age and suffer through more is how they'd do it," Borensevere price swings. stein said. ' Not that the balance is much better elsewhere. The whole Rising refinery profit margins, especially on the West country saw a wave of refinCoast, are one of the reasons ery closures in the 1980s and oil companies have posted 1990s as companies shut down record profits in recent years. facilities with profit margins For example, San Ramon's they considered too low. That, Chevron Corp. recorded 2006 to oil company critics, proves the companies' intent to earnings of $17.14 billion, its largest ever, boosted in part squeeze U.S. drivers. "As an industry, they made by refinery operations. Calif ornians pay more than a decision in the early '90s to the national average for gasoreduce capacity," Dugan said. line largely because they use "None of this is necessary." their own special formula of No refineries have been gas, which is designed to fight built since 1976. But existing air pollution. refineries have been slowly A limited number of refinexpanding their production. The expansion, however, has eries make California's gas. Those refineries, in turn, not kept up with the growbelong to a handful of compaing U.S. demand for gasoline. nies. Chevron, for example, Although gas sales dipped last controls roughly one quarter year, they have grown this of the gasoline refining within year, rising about 1.2 percent the state. in the last month when comWith a tight balance bepared with the same period tween supply and demand, the last year. 6-- "" ' LDS Temple. Mark served in the U.S. Navy during WWII. He enjoyed boat racing and boating with his family. He loved woodworking, and Boats Continued from D4 hassle. McGuTs stores offer services ranging from a fleet of mobile mechanics to certified captains to take rookie infobergmortuary.com boaters on their maiden voy- Kathryn Bingham Pinegar Kathryn Bingham Pinegar of Spanish Fork passed away on March 7, 2007, in Orem at the home of her son, Michael Pinegar. Kathryn was born near Weston, Idaho, on March 31, 1918,toHeber Raymond and Emma Rich Vi. Bingham. She is preceded in death by her husband, Ralph; a son, Raymond Lynn; and grandson, Christopher Huff. After her graduation from the BYU in 1940, Kathryn began teaching in Spanish Fork. In January of 1942 she married Ralph Pinegar. This marriage was later solemnized in the Salt Lake LDS Temple. They are the parents of age. "It has got to be hassle-fre- e as much as we can make it hassle-free,- " McGill said. "People are more sophisticated Raymond Lynn, Kathryn Grace Parry (Don), John Michael (Rebecca), Francis Marlene Gray (Lance), and Betty Louise Huff (Clark). Kathryn was an active member of the LDS Church, spending many years in ward and stake music railings. Additionally, she served as a YW president and as a proselyting missionary in England after her retirement from the Nebo School District. She also served in the Provo Temple for ten years. Funeral services win be held on Saturday at noon on March 10, 2007 in the LDS church on 585 North Main in Spanish Fork. Viewings wiU be held from 6:00 to 8:00 p.m. on Friday, March 9, at Walker Mortuary in Spanish Fork, 187 South Main Street, and from 10:45 to 11.45 am. on March 10 at the LDS 19th Ward, 585 North Main, Spanish Fork. consumers. It's instead of That includes showing a family how to tie knots or how to take their boats on k excursions to the Florida Keys and the Bahamas. MarineMax found overnight group trips were a sure way to persuade wealthy clients to upgrade to bigger boats. The hands-oapproach was a new thing when McGill got into the business 34 years ago. "The traditional boat dealer was 'Here are your keys, come back in five years when you want to buy a new one,' Rayle said. "It was a very hands-of- f retail industry, which given the price point of what they are selling was not a great business model MarineMax's success forced change among boat two-wee- n six children, David R. (Konda), DEATH NOTICES sellers, Dammrich said. They really have set the dart Stark Peterson, age 86, of Provo, died March 9, 2007, services pending, will be announced by Berg Mortuary. bar for the industry In terms of delivering quality customer experience," Dammrich Ilake Rm4 Davit, 45, of Payson, Utah passed away on Thursday, March 8, 2007 in Payson, Utah, Funeral arrangements art pending and wiH be announced by Walker Family Mortuary of Spanish Fork. said, "The most successful dealers are those who are selling the lifestyle and not just the product." Dammrich said the boat re- tailers weathered past rough patches, including a recession, with the knowledge that peaks and valleys are common in the industry and the desire to get out on the water will always lure customers back to showrooms. "There's really kind of a five-yetwo cycle years down, two years up," Dammrich said. "Even if sales are down, we still sold 300,000 boats last year. We're not seeing a lot of boat dealers going bankrupt or anything like that." MarineMax concentrates on the high-enboating market with an average unit cost of more than four $ 110,000 times the industry average, ar d McGill said. The dealerships carry brands such as Boston Whaler and Sea Ray, the BMW and Mercedes equivalents of the boating world. Dealers who cater to blue collar boaters, including bass boats and some of the smaller lake and ocean boats, aren't on MarineMax's radar. The tussle is in the upscale market where independent dealers stake local roots against MarineMax's corporate muscle. south of Salt Lake Qty. "I guess in some cases the big conglomerate has done well, but here we're outselling them two to one." StiU, the bigger MarineMax gets, the less there is for everyone else. OBITUARY FEES Herald charges foi obituaries. notices, oriel items identifying the deceased and me funeral home involved, however, run tree ol charge and must be placed the funeral home. Trie Daily Death The Daily Herald $2 75 per line. $20 lor $5 00 hag lor veterans $52 00 includes tor Leflacv.com .X J 2 newspaper dippings 30 days, and photo) intormation also For lurlher mm obituary rates are as follows: characters per line) additional photo lee by Don't be taken in by these types of hearing aid offers. call to You may Fan 3tobMol(Madj!tri,gjD 356 Check thf bottom line, written guaranteri and eiter delivery lervice. 301 DEADLINES Tuesday 4 00 p 00 Sunday Sunday & to 1 p.m. on Saturday 00 p m. on Sunday Monday publications obits or taied. Monday For - Saturday m. Day betrjr publication. Photo deadlines same as need above. Personal Hearing oticon Delta 4K 81,39500 Device "We're stomping all over them," said Wayne Sorensen, owner of Utah Watersports in South Jordan, Utah, a suburb Better Hearing in about an hour! 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