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Show Guys finally lose their fear of furnishing think you were a fairly smart cookie. By GARY KRINO The Orange County Register What comes to mind when you hear the words "guy decor?" Pretty nasty stuff, huh? Bachelor pad cool might include a ratty sofa you'd be embarrassed to offer at a garage sale; a card table and a couple of folding chairs that were bought at a garage sale; a TV stand, coffee table, canvas director's chairs that should be sold as quickly as possible at a garage sale, all of it accessorized with a pyramid of odoriferous beer cans. Ain't we got fun. Single guys shopping for furniture that actually might have a reason for existing simply has not been the macho thing to the other guys think? Today, guy, they might PROVO Condo $138,900 Really modem Interior, beautiful pine -- 1 - floors, ances, murals, black appli3 unique 3 bd. 2 baths, unfinished Can basement. Maria M j.'. " K ty mm - for pur-chase- The New York Times reports that men, notoriously resistant to the idea of buying furniture for themselves, are gradually losing their fear of furnishing. New furniture-selling formats such as the Internet, catalogs, retail stores friendly to both J sexes, as well as changing social attitudes are largely responsible. All of that, plus men marrying later and often having more discretionary income at a younger age . than in previous years, means more men are get- with their ting touchy-feelfurnishing side. According to Rosenthal & George, a market research company in Atlanta, single men now account for 19 percent of furniture purchases, single , women 28 percent, and y ' do. Good Lord. What would appoint-ma- Westfield RE couples making joint 53 percent. That means 72 percent of all furniture purchases now involve men. So much for machismo. "About 30 percent of my customers are single men," says Christine Anyalai, showroom manager for Cassina USA, which specializes in contemporary furniture from Italy. They have serious opinions about style. They'll start with a sofa and build around it. Displays are very effective for men. If the sofa is shown with a cocktail table, end table and a side chair, a guy will take it all." s, Further fueling the trend, magazines such as Men's Journal and Esquire now include home furnishings pages. Manufacturers are also cashing in by targeting guys who shop for and buy "About 30 percent of my customers are single men." Christine Anyalai, Cassina USA furniture. Stetson Home Classics includes for all consumers," says vintage-inspire- d furniture that celebrates the American West. PGA TOUR Home is designed to appeal to the country's 26.5 million golfers, while The Ernest Hemingway Collection is an eclectic and casual collection with influences from the exotic places the writer lived. Just in case all of this seems challenging to your masculinity, guy, know that the collections feature manly proportions, rugged leathers, dark woods and accents. "Our goal is to take the fear out of buying furniture ; y good-old-bo- John Bray, president of Vanguard Furniture, manufacturer of the PGA TOUR Home and Stetson Home Classics collections. a wide selection of product, there should be something that "By offering appeals to everybody." The final proof of all this thing is TVs "Friends." Joey and Chandler's apart-- , ment has evolved from guy grotesque to The fooz ball table's still there, but it's sharing e space with a sleek a entertainment sofa, center end a pair of leather recliners. re man-oh-ma- n. deco-styl- W'aY GREAT OREM CONDO! WAV1 MlMrftEftp iiini OREM payments less than rent Lowest priced unit of it's kind! 2 Bd, 2 Ba. LG Master Bd w Lg walk In closet Attached storage room, play ground, exercize room, bbalt & vbalf. $96,000. Can help w closing costs. 0 Call Ken owneragent Westfield RE H MC J in li Sr. SMI '.VMS HGHLND Best buy! Spacious new rambler wbsmt entrance. Horse prop. 3 car gar 4 w4th bay for shop $289,900 Alan Westfield RE i rt i S3 I i 03 TJ 'C I u. I 2 I J 1 c WANT TO SAVE THOUSANDS ON YOUR NEXT REAL ESTATE TRANSACTION? CALL NANCY FOR DETAILS 372-422- 4 WESTFIELD RE "3 y Q p r ii ! 1 Exceptional family home on kg Highland tot. Floor plan is perfect kg luxurious mstr wjacuzzi s, walk-i- n dst B'ful kit, frml dining. $299,000 4 Alan WestfieM RE HIGHLAND HIIGHLAND - Want Mile yard work? 100 brick ranch w 4200 sq ft great layout & walk out Wonderful locabasement needs a MUe 6 tion & style - $239,000 Ns a steal! Sandra Westfield RE 368-03- 45 PROVO dining $209,900 4 huge bedrooms, formal ( living, fireplace in family room. Kitchen t is open s spacious! Spic span dean! Extra storage In back yard. Yard is attached to Prow River tram WUdftowers for you to view) Call - Commercial housing, or professional office use. 15.54 acres only commercial land between H5 & Highland City. 4 Call Alan for details Westfield RE Hlghlandlehi LandMultl-Un- lt 756-955- ----- - PROVO PRIME COMMERCIAL State Street Iccationl $100,000 under appraisal. Custom Interior finish work $600,000. Cat Nancy 372- - 4224. I WILL SELL YOUR HOME IN 100 DAYS OR LESS OR IXL PAY YOU $1000. CALL ROB CLAUSON FOR MORE DETAILS WESTFIELD RE Lanci OwnerAgent. Westfiled RE ALPINE - only tie beet wi do! Custom detaiie, .5 acre wast facing tot granite slab tops, 900 sq fl of hardwood, marble master. VIEWS. VIEWS. VIEWSI YouH ba smiMing. Reduced. $333,000 4 Westfield RE Sandra 7564866 HIGHLAND - 3 Ranch Homes. NEW. NEW. NEW. One great rMnghbcthoodt .75 acre tots $276,000. $286,000, $306,000. open house on Saturday 4800 W 11300 N. perfect plans, location & price! Westfield RE Sandra 7564866 - CEDAR HILLS - 8 homes to choose from, $185,900 - $250,000. Brand new Come see the model home located 8 9888 N. 4500 W. Call Mary Jo 5 Westfield RE ! H "1 Unbelievable! Alpine lot for $70,000. 13 Will acre in build to suit. Call Sandee 6 for details. cul-de-sa- c. 756-010- 367-03- OwnerAgent Westfield RE 02 1 Bddar-kn- g LINDON - Have it all! 1 00 finished apt down - (income!) Views of mountains S valley! 5 beds 4 bins total Den or Dining. Big 3 car gar. 2 years New! $296,900 Sandra 756- Westfield RE 6866 FORK - House of Extras! Cute 3700 soft. 5 bdrms. 3 bins, nice shed. Dog kennels, yard A perfect set up priced to go. Only $219,900. 6 Westfield RE Sandra AM OREM - All Bnck Rambler. So nice, so convenient In the heart of Orem. 3 BD 2 BA Buydown makes this beauty so affordable. $160,000 Cal Rob 3684345, or Mary Jo WestfieM RE BUYING A HOME? NEED REPRESENTATION? Pam will make sure your needs are met. Call for more info. 5 Pam Elder Westfield RE 358-632- . $" I; . f I. I I, MlH!MrJ |