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Show 10 SUNDAY, JUNE U, 1K3 Utah County. Utah - SUNDAY HERALD Letters to the Editor Comment on River Plan Siirs Reader's Indignation Sears Boosts Newspaper Adve rtising Businessmen Vow To Increase Milk Consumption ' Utah's' businessmen are drink Marking- the ninth consecutive year of record expenditure, Sears, Roebuck and Co. in 1SS4 invested $36,831,400 in newspaper advertising space. It was an nounced today by H. J. Heisch, Sears local manager. This total topped 1953's pre vious high of $36,340,500 by L3 ' ' ing more milk this month. At least many of them have pledged Editor Herald: I should like it is against the thinking of to consume more of "nature's to address this letter specifically our people who know a little about most perfect food.'. to your columnist, Ruth Louise this great development? The only C. Parkinson, chairman answer she could give was, of Wilbur Partridge. the the speakers bureau-oRuthie, as a friendly reader, I "Well, I didn't know about that state June Dairy Month commit take exception to your paragraph Did you know, Ruthie: j tee, said Friday that dairymen in last Sunday's Daily Herald 1. That at best it will take 10 are giving talks on milk and.dairy cent pertaining, to the Colorado River or more eyears to complete the foods before luncheon clubs per 1954 expenditure was Sears state. this of "But the primary-phasthat project. throughout Developments It was not serious, and 1,002 Mr. Parkinson added. among to not 50 spread is more daily or as and we such all," but can't let remarks years complete are In located their i weekly ' newspapers, f beinviting speakers "Dairy final the I made phase. you go unchallenged. a to June state. listeners every special sign lieve you wrote in an idea, ex 2. That after the dams are com which the Mr. Heisch stated that the Month in pledge Dairy .10 to store have years pressed by the lady on radio from pleted we, agrees ,to drinK at least newspaper dollar expenditure in who lambasted a supply of water for California be signer Connecticut of milk every day 1954 three 80.4 per cent of glasses Western project in an attempt to fore we can use any, making; at for 30 days. And we're getting a Searsrepresented , media budget total retail cain more money for her own least 20 years before we get any wonderful response." The of $45,- total retail budget state. The sad part was that she water. Mr. Parkinson pointed out that 839,500 was a record and ex didn't know what she was talking 3. That before we can use any records show that last .year ceeded the 1953 figure by 2.6 per about. "and her misinformation water from this project, there Utahns drank approximately cent. . '; struck an idea for you to write will be 50, millions more people in four per cent more milk than the other media which snared in a on and so you were in the same the United States to feed, and orevious yeai. expenditure last year "Our Utah milk is of a superior $9,008,100 200 million more in the world were local radio and television, " added. Parkinson Mr. other and duality I happened to be in the south 4. That economists circulars miscellaneous He assist and to know. is ought ern part of the state when this authorities predict that there will He ' media. of i. in sanitarian chief ant charge broadcast came on. As I drove be a shortage of food la .the 1954 Sears Lake and or mail for Salt the retail dairy inspection alon the road looking at the United States within 10 to 115 Health der sales volume amounted to Department. 1 M in all soils directions, years, parched best $2,965,408,814, the second wondered how many towns or .5. That the only place food surIn the ' company's history. year even homes there would be in this pluses can be increased by Colo During the year, the company cart of the West had not the rado River water Is in California added five new retail stores to S. L Creator looked ahead and made where our waters are now going the total operating in this bring provision for the storage of water 6. ;That California, after pro WASHINGTON (UP) Rep. Wil country to 699. in the bowels of the mountains, ducing all the fruits ; and vege- liam A. Dawson said to which, could be used when there tables her market will stand, has day $20,000 was appropriated for was none elsewhere. And when been raising thousands of acres of flood control, mostly planning, in Nutritionist Slates they told me there had been only cotton, one of our surplus prod- the Salt Lake City area, Salt Lake Lectures 2Ya inches of precipitation in the ucts,1 for which she, California, Dawson said $15,000 was for flood south end of our state in the last makes you and me pay taxes; to control studies on the Jordan river Gayelord Hauser, famous nu- eight months, I wondered how subsidize, and which our: govern- and tributaries and $5,000 for flood tritionist, author, columnist and the Connecticut lady would feel if ment has to buy at a big profit control on the Surplus Canal. Con lecturer is coming to Salt Lake she knew this, after having shout- to California with our money.j gress already has approved $1,170,- - City to give two lectures on June to wants use 7. California That reclamation. loud so 21 and 22 at 8 p.m. in the New 000 for a Surplus Canal" project. ed against j so to make our "water the broadcasts sure this is The new money was included in house hotel. electricity I feel to which you refer. Anyway, she wont have to buy, our coal, the Public Works Appropriations As the author of "Look Young there was so much in common in thus throwing hundreds! of our bill, Dawson said, which will go to er, Live Longer," Hauser gained the House floor next week. international fame. This book your paragraph and her broad people out of employment! cast that the answer is the same. 8. That a few Southern! Califor The Army Corps of Engineers, al was at the top of the best seller Do you know, Ruthie, that tbe-- nia citizens have great plantations ready has spent $27,900 fdr flood list for two years a record which has only recently been eclipsed fore Sunday was over the Cali in Northern Old Mexico and are control studies on Jordan river. fornia lobbyists in Washington, using our water to raise cotton b; Dr. Norman Vincent Peale's D. C, likely, had your paragraph with very cheap labor in competi afford to raise wheat on irrigated "Power of Positive Thinking." The lectures are open to the in large red letters, shouting to tion with us in the world market, land. the Congress, "Utah . Columnist and that if they are allowed! to We could go on and on, but if public free. Takes Issue on Colorado River use it much longer they: will iac you answer these nine questions Development." By the time it is quire all our rights to Colorado in the negative, they will answer FIVE YEARS LATE bellowed by the California Lob- River since they are using! about your paragraph of last Sunday. The ST. PAUL', Minn. (UP) byists it might mean the loss of double the amount of water allot If you were aware' of these facts, Society for Crippled Children and the project to us and to the na ed to Mexico by International I don't believe your readers will Adults said one of its benefactors H j have to ask for a retraction must be a man who doesn't be tion. Compact. 9. in That the After six of the questioners only crop' we lean Please hereafter express your lieve in waste. During the recent on bur with raise took issue the radio audience dry land is wheat but opinions on problems of such mo- Easter Seal drive; the society reto irrigate that ment only after you know about ceived one contribution" in' a re-- l how water we if had in the lady Connecticut, Would a was feel hers be that 'could you turn address envelope of the type land, lt changed to them first hand. A Herald Reader. it distributed in 1950. not when in surplus. We can't wholsome idea; especially crops rall -- 1 i . . -- f j 1 PS I 'W9k " ',3 -- V j ..- 1 v J A. -- , r i 5 v. i $20,000 AHoted In .C. Area (R-Uta- h) r Led from inquest into death; of husband, a sobbing Mrs. Helen Johnson, 29, of Chicago, was charged with murder in fatal shooting of husband, Oliver, 31 ; with what she told police she thought was an empty gum Murder charge was ordered by assistant state's attorney after coroner's jury was unable to decide whether shooting was accidental. 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