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Show Fashion Invasion of Europe ative talents. They have hung back and played to the Europeans all these years. Now, however, with more European ready-to-wecoming into American stores all the time, a few hardy Americans have decided to start a reverse flow. It's about time! The group is calling itself the A.E.E Forget that these initials once stood for American Expeditionary Forces. The new connotation is American Exporters of Fashion. There are about twelve manufacturers involved in the plan to sell American fashions to Europe in a big way. They all make moderate price clothes with familiar labels in them, like Jerry Silverman and Malcolm Starr. Silverman is especially for his flattering clothes that suit small women. Malcolm Starr is famous for glamorous, glittering evening clothes. Many of the dresses Starr will sell to European girls will be made in Hong Kong so that they won't cost as much as if they were manufactured here. None of these fashions slated for Europe have been designed or made yet, but they will more or less follow the look of the fall collections good fabrics, colors and, above all, that marvelous American fit. By next spring, the A.E.F. should be in action, selling dresses from new showrooms in London, Dusseldorf, Zurich and. perhaps, Brussels. Several London stores, like Woollands' and Har-rod- 's have been operating departments of American fashions for a long time. To raise interest even further, genial Jerry Silverman and his designer, Shannon Rogers, recently rented the famous Pavilion at Brighton for an American birthday party and fashion show. And clothes aren't the only part of American fashion that is beating a path to Europe. At the Yves St. Laurent opening, models wore marvelous heavy silver Lurex stockings with their pumps. Backstage they were reticent about admitting it, but the stockings came direct from New York. An American designer of costume jewelry, Coty Award-WinnKenneth J. Lane, made the costume jewelry for Givenchy's boutique, where Audrey Hepburn shops. He was also "consultant" for St Laurent's jewelry and many of the popular plastic Pop Art earrings look just like the kind he shows here. It seems that we Americans are just beginning to discover what great fashion we have had all this time, right in our own backyard. follow-the-lead- er ar well-know- n, ' er Eugenia Sheppard, international fashion authority, is a syndicated columnist for the New York World Journal Tribune. Her bylined articles have appeared in number of this country's leading fashion magazines. October 1966 All XI ilaikdeiLukxf |