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Show The Daily Utah Chrftakle, Wednesday, Juac 4, MS Page Five AirMed program is th3 U. Hospital's 'bast kept sscmst' from page one The reason Lifeflight maintains a higher choosy in who he hires because the profile than its larger competitor is due to program suffers from no dearth of to the predominant type of service each provides, Bernhisel said. The majority of the LDS program's applicants. Prospective employees are attracted by several things, he said. For one, the work is considered "fairly glamorous" and the at least for business is "scene work," or the transporting of critically injured patients from the scene of an accident to the hospital. Given the media attention some accidents and victims receive and given that the Lifeflight helicopter is constantly in use throughout the community, the program is constantly in the public eye. AirMed does a small amount of "scene work," and the program indeed receives a generous amount of publicity when it is used to fly in donor organs from around the country for transplants done at the U. But such work is nevertheless a small portion of AirMed's business. Most of it is transfers of critically ill patients, usually flown in from small, rural hospitals or clinics without the capability of treating extensive illness or injury. So while AirMed's administrators will continue their aggressive marketing push in the area of patient transfers, Bernhisel pay medical personnel is tops. Some are attracted to the nature of the job: the non-administrat- 7T 3 ive e; the excitement and intense strcssfulness. Others are drawn by the U.'s non-routin- international reputation in the health sciences, others by the area's quality of life. Applicants aren't necessarily required to have previous flight experience. However, because the pool of talent tends to be large and exceptionally qualified, "recently we haven't hired anyone without previous flight experience," Bernhisel said. For all AirMed's obvious strengths, though, there remains one significant thorn in the side of its administrators. LDS Hospital runs a much smaller but more visible air ambulance program. Thus, in terms of public perception and image, AirMed is often eclipsed by its competition. "A lot of people don't know we're up here, and it really irks us," said Moriarty. To compound AirMed's image problem, Lifeflight, the name of LDS Hospital's program, has throughout the country become a generic name for air ambulance programs. inner-hospit- al said he and Moriarty will also be maneuvering to secure more scene work for the program. "We're really going to try nam towara tnat ena, oecause it wm let people know we're here," he said. As pilot Burke puts it, "We're the best kept secret around." For medical employees of University Hospital's Air Med, work is fairly .glamorous" and the pay is "tops4 r UNIVERSITY PHARMACY Get Your Own University of Utah Bear c you know we won't give you a lemon; and most loans can be processed the same day, so no more waiting! you have been kicking around the idea of buying a used car, but haven't found the rate that holds your interest, come to your University of Utah Credit Union for a deal loan. on a clean, If With our new lower rates you can get real savings on a quality used car that you can really appreciate instead of paying for a new car that just So stop by any Credit Union office and test drive one of our low cost, used car loans, you will be glad you did. Now you can go out and do some serious tire kicking. AX one-own- er For a limited time we have lowered our rates on used car loans, with some as low as 1 1 Vz. You can even take up to 60 months to repay at a slightly higher rate. Complete with monogramed baseball cap and T-shi- rt. de-preciat- es. At your University of Utah Credit Union we are in the people pleasing business so WILLY'S INN SNACK BAR 1320 E. 2ND SOUTH 582-762- 4 Working late? Working out? -- yes watt fix icrA'-'ivirTT."ft- Just can't sleep? Getting ready for finals? vmrs . iii MAtCV.'.'.' lit- t Gotoe T 'TSae Pie! FREE SLICES a o D 0 U P.M.-- 3 1320 A.M. MONDAY SATURDAY E 200 So. 502-019- 5 1 FREE SOFT DRINK D Purchase any late night special and receive a free 16 oz. soft drink. One coupon per person per visit. Valid only after 11 p.m. 8 D NOW OPEN AND SERVING SLICES FROM 0 cheese slice free when you purchase another of equal or greater value. One coupon per customer per visit. Valid only after 11 p.m. Receive D $ OFF LATE NIGHT D Jl OFF every 0 'I50 OFF every 2 OFF every 0 . . . 12" pizza. 14" pizza. 16" pizza One coupon per person per visit. Valid only after 11 p.m. D 0 D D ' 0 D D 0 0 0 D :0 |