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Show First new commercial debuts by Master Sgt. Rick Burnham Air Force Pnnt tJexs Air otiictak fuJ a wide assortWASHINGTON" ment of resources at their disposal w hen lhe sat clow n earlier in the year to a new round of TV commercial: the results of 20 major market research studies, an advertising agency with a proen track record, and a production team. Now. w ith the commercials set to appear on tele ision screens around the world, those same officials are quietly predicting unequaled success for the venture, a follow-u- p to the series of popular An Force commercials which debuted in September 2KM). Amid the constant barrage of print and broadcast coverage of Operation Enduring freedom, the American public will get a slightly different message. The message now includes. "You. tint, can share the same values and purpose as those fighting the war against terrorism. You. tH). can make a difference. Come join us. Cross into the blue." Originally set for release during the first week of October, but postponed because of the Sept. terrorist attacks, the first two of six commercials w ill debut across the country beginning Nov. 5. The commercials, featuring a campaign concept of "Cross Into The Blue," were viewed recently by Dr. James Roche, secretary of the Air Force, and Gen. John Jumper. Air Force chief of staff. Both men spoke highly of the creativity and originality of the spots, and said that they highlighted the different job opportunities available to those w ho make the decision to join the Air Force. "When you say Air Force, people naturally think of planes and pilots." Roche said. "How ev er, the variety of Air Force specialties is broad and rich w ith opportunity, ranging from flying sophisticated satellites to putting up portable hospitals." Jumper, w ho took the reins of the service in early September, agreed with the secretary. "I; very specialty in the Air Force is critical to our success, as is every man and woman serving our nation today and tomor- h-rc- c Jeelp state-of-the-a- rt 1 1 row," Jumper said "Our new campaign shows a number of these specialties that the public might not be aw are of. It invites young men and women to join us in our very important mis- sion." single-minde- ' I 166 1 S. Main 546-485- Layton 1 NOW y Whilearerates j Z- it WE duty-servi- Z 1 A.S.I 177 625-023- C W SAVE OH ALL MODELS! Natural Gas High Efficiency All Work Guaranteed Free Estimates TO 2070 Harrison Blvd. Canyon Plaza Shopping Center, Next to Aioertson s LAYTON 728-080- 0 Rd.H (Layton Hills Business Park) I ARMSTRONG WEST VALLEY 622-891- 1 HEATINGCOOLING 973-040- 4 PRODUCTS 3460 S. Redwood Rd. (NW Corner 35th & Redwood) SALT LAKE CITY TITLE LOANS Up To 1 IFTOiraaiSlI SaiLE! 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Citing the new homeland defease initiative and the requirements of fighting a new w ar. Gen. John Jumper said he believes now is not the time for airmen to leave the sen ice. w ould be effecIt w as announced Sept. 22 that Stop-Loand Reserve compotive immediately for the active-dut- y is nents in order to preserve combat capability. Stop-Loa personnel program that prevents separations and retirecommitments by involuntarily extending ments. "Requirements for both Operation Enduring Freedom and Operation Noble Eagle are evolving daily, w hich makes it difficult to release people from the Air Force," w rote Jumper in a message to servicemembers. Because homeland defense is a mission that has never before been implemented, personnel officials are w orking to establish required manning figures. "The bottom line is that we are in the early stages of developing the wartime requirements, thus to release any career s fields from at this time would be Jumper w rote. Separations and retirements from all AFSCs, initially frozen for 30 days, are now affected for at least an additional 90 days. There have been rumors suggesting April 30 or This is premature, accordMay as Stop-Loing to the chief of staff. s For more information on contact 1st Lt. Ralph Murdock, Military Personnel Flight, at Ext. Jef-fer- $2S0FF Elmer's Auto Clinic & Muffler Shop by Tech. h in Stop-Los- s Air Force Print News 1 6-- to N. any purchase over $100 for That strategy was the primary goal all along, said Donald Carpenter, director of strategic marketing. d "The response w e w ant to evoke in our audience is 'I had no idea the Air Force does so many interesting and important things.'" he said. "We w ant them to see the commercials and immediately want to find out more about the Air Force." "When you cross into the blue, you enter a w orld of unimaginable possibilities." The campaign strategy focuses on a target audience of men and women. This year's spots feature high-tecof imagery, designed to catch the attention plenty and hold it. Carpenter said. To achieve that effect, the campaign forges the talents of y GSD & M. an advertising agency from Austin. Texas, and Plansker. a I lolly wood director responsible for a number effect. GSD & M is of commercials featuring the "high-tech- " credited w ith the advertisement success of such corporations as Southw est Airlines. WalMart and Chili's restaurants, w hile Plansker's resume includes spots for Chrysler. Nike. Adidas and New York Life Insurance. The commercials not only highlight the different job specialties available in the Air Force, but employ Air Force men and w omen to highlight them. The actors used in the commercials are all Air Force men and women from around the w orld. The music used was provided by the U.S. Air Force Band at Boiling AFB. Washington. D.C. All w ill provide the view er with a new look at the Air Force, and more importantly, a new look at an Air Force which could include him or her, officials said. "We think it w ill work," said Carpenter. "They are powerful, attractive and inspirational to our target audience. We think people w ill see these commercials and be able to envision themselves as a part of our team." To view the commercials go to Air Force Link at COMPLETE AUTO REPAIR & SERVICE I Chief of Staff reiterates need 520 South State, Clearfield 272-690- 0 773-483- 6 3950 S. Highland Dr. (Corner Plaza Shopping Center) www.kearsleyservice.com lSUIANCt NEAR AND FARSIGHTEDNESS And it's a benefit that can pay off big. Because the experience and contacts you made in the service will serve you well in your next career as a Sales Representative for GEIC0. We value your knowledge and military background. And nothing equips you better to sell our insurance products in the Hill Air Force Base area. 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