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Show Thursday, December 1963 Christmas Edition - Helper Journal 19, 1963 Payola Scandals Will Have Effect On Business Gifts Businessmen will give Christ-ma- s gifts in greater numbers this year, but the value and suitability of each gift is being examined with greater care, according to the Business Goodwill Advisory Council. -- 4 1 K r I ,VS 1 f ' 1 I 1 ? t h r A5 bi .4 5 t .. The Christmas Season offer A' 7 . ' j : i h i 3 , v. ' ' MAURICE TATTON INSURANCE AGENCY Personal Service m rci'iii"'!"!! iiiinfl'iiioriinii'ioiiiiiiiiiiiiOiiiiiiniTrfiiff milium iiiiiiiimiMiimiiiiiiii ) x v T i it: x I L ike hleuLnq of Christmas hrinq joy to your Iwmel Helper -:- Utah - s applbJ 1?? & k f i AY rm i Join witil You Santa fn Wisiiina .Warning Ciinstni on YG '60 Fo rm I '.. '.7$) , III yc - . If there's a traditional reason, we don't know about it, but any (or grownup) who youngster hangs his stocking from the mantle shouldn't be surprised to find an apple there come Christmas morn. This isn't because Santa raises apples during his "off" season, but it does indicate the status of the apple as the fruit. are grown in every Apples State of the Union. More apples and more apple pies are produced in the United States than in any other country. In a good s of a bushel year about is frown for every man, woman and child. The apple's ancestry is traced to immigrants. Plant students believe the progenitor of the modern apple appeared first in southwest Asia, between the Caspian and Black Seas. Apples do not grow true from seed and for this reason most seedling apple trees are worthless. Occasionally, however, one is found with highly desirable characteristics. Such a tree can be propagated endlessly by graft-Discove- of a fine new apple is plant world's equivalent of striding gold or oil. And, to our kn..wled::e, no one has ever complained about finding a bright red opple in a Christmas stocking. the '( itt' i i JiML THE SKY LARK South Price Highway 1-- 7' ,f SUPPER CLUB in PINKY'S -:- Utah - illl l 1 s r w 1 fm. m May the Christmas Star " bring you the Gifts of Faith, Love and Happiness. We wish you a Joyous and Blessed Christmas! KRAYHG MOTOR COMPANY Ii Iliuliest! PUB Pinky Fletcher and Earl Stevenson Utah Ilelper -:- Ilelper 1 I BUSY Gus Halamandaris, Owner ..71 Jre. it To ; 5o Golden Dough Utah - -:- ""'v!"" U !V not forget the true meaning of this Holy Season. The "golden bough" which the legendary Aeneas is fabled to have plucked to insure his safe most journey to the nether-worl- d likely was the green mistletoe with its white berries. The ancients credited mistletoe with many strange powers. In reality, mistletoe does have medicinal properties. Its active ingredient is guipsone, which relieves hypertension, a common ailment of old age. OlIIISTMAS WiSHEiS Loads and loads of our very best wishes that Christmas brings you everything you're hoped for! ' two-third- I! ;' S A Mr. and Mrs. Lee J. Diamanti i h4 Helper SNOW KIVA Sonny Gilbert, Manager i. - Surrounded by the gay traditions of Christmas, let us SONNY'S SERVICE STATION d ; AND MISTLETOE .a. in" a Heart I 1 HOLLY, Tommy W illiams Manager lKX TCy If . May mi 1 v oc nuiiiiinnmr- iitutisap - f Christmas Question For some reason, most of lis have come to look upon the first day of the year as the ideal time for examination of conscience and for the setting up of a new set of ideals. Would not Christmas be a much better time? What better time than Christmas for all of us to ask this question cf ourselves: "What am I contributing to my fellow man; to Christianity; and to the world in which I five?" P : r Price, Utah East Main St. iihwiiiiwmp"ii"iiiiiiii'"1"I P 1 f TOM'S AUTO SERVICE Hoping tjour Christmas will be as peaceful and bright as the fallen snow. 37 r--' ' ' joy... may you receive the fullest measure. - All Types - With V ' ; . - ' ., - - ' , i 1 so much Insurance 't " non-prof- it it 4 "Extravagant business gifts of the type associated with the 'payola' are on their way out, replaced with modest gifts selected with an eye toward value and good taste." That's the finding of this research organization supported by sales managers, the business gift industry's two national trade associations and the industry's trade information service. The average cost of a 1959 business gift was about $7.50, EGAC reports, down from $14.00 only five years ago. But, the number of individual gifts is esurr.aied to be running 22 above iasi, year; 110 more than five years ago. Because of the considcraoie increase in number of gifts, the sales volume of the business gift industry will be close to &X;0.000,-00- 0 this year; up from $253,000,000 last year and $276,003,000 the year before. And these figures do not include liquor and other gifts purchased through retail stores. "The 'payola' scandals have alerted businessmen to choose their business gifts with greater care," a spokesman said. "Businessmen are now striving earnestly for tasteful gifts that can be presented in a truly thoughtful manner as honest tokens of J6.1mi i.tii i 1 BUYERS . . . Scenes like the one above are repented all over the land at this time of the year as holiday gift shoppers throng in and out of department stores, toy shops, and gift centers. This Is part of the fun of getting ready for and the crowded Christmas streets and stores only seem to add to the enthusiasm. RAMBLER - JEEP - BUICK SALES AND SERVICE Price ! Utah |