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Show Thursday, September 17, 1931 THE MIDVALE JOURNAL MIDVALE JOURNAL + Do ~E)~On ~Jr~)T ----- -------·-···············--········-----------· ·····················--JE>lll>li~>ll~Jr You Know? + Te:rm of sttbscription, per )TeaJr (in advance) --------------------·-----·~--$1.00 Entered -a s second class matter at the postoffice at Midvale, Utah, ttnder Act of March 3, 1879. . Mode~ Job JE>rinting Dep~rtment maintained. All prices based on the Franklin JE>rinting Price List. ADVERTISIN~ RATES Displa)T, per col llffin incll ........................... - ----------------------···········-.$0.35 Readers, per line -----------------......... ------·········-·······----------················· · .1 0 All business corrP.spondence shottld be addressed to the Midvale Jottrnal, 136 N. Main St., Midvale, Utall. Phone Mid. 178. FACTORS FAVORING SMALL-TOWN BUSINESS By DR. JULIDS KLEIN Assistant Secretary of Commerce The Minnesota commissioner of highways, Mr. Babcock, said recently that "If you go today to any large gathering, you cannot separate the city, village, and farm folks by appearance. They all dress and act alike, and they have the same adV:!.Iltages of education, entertainment, and wholesome environment." Now that may sound trivial, but it is a vital social and economic change, due to many media but chiefly to amazing advances in transportation, which have banished almost wholly the isolation of the small town. Better railways and waterways have been potent factors, but probably the greatest of all forces has been the building of surfaced roads, increasing in the country as a whole from 153,000 m'iles to nearly 700,000 in the last 25 years -and those roads are traversed by our more than 25 million automobiles and busses. Do you realize that busses carry more than 214 billion passengers every year, which, if you wiil consider your bump of statistics (pardon the physiological reference!) you will discover means about 6 million bus passengers every day. That is the whole of Chicago, phis St. Louis, plus half a dozen other good-sized cities, and then some--all moved in busses every day! One considerable caravan! What has been the effect of the good roads upon the business life of the small town? Let me given you first an example that bears upon the domestic life as well. In 1910, about 80 per cent of the bread consumed in this country was baked by housewives in the homes; today the proportion is exactly reversed, four-fifths of the bread being now produced in bakeries. Good streets and roads and motor transport by commercial bakeries, especially to suburban regions or outlying small towns, have been a major factor in bringing about this dramatic change in our household economy. Nobody can deny that the good roads have operated, in a measure, to diminish small-town business. They have made it easy to "go elsewhere" to do shopping. But the roads have also helped the small-town storekeeper- that is, the alert, aggressive one. They facilitate his prompt deliveries. He ·c an keep a fresher and smaller stock-<!an eD.joy the savings of quicker turnovers- and can therefore cope with the swift "style cycle" much more readily than in the past. Moreover, because of better roads more city people have come riding out to buy country specialties, all the way from maple syrup to fresh sausage, to say nothing of inexhaustible fresh "antiques." Transient automobile tourist trade bas become very important for the alert small-town store. Here is another helpful factor. The new move toward decentralization of industry means much to the business future of the small town. Factories in America have tended, in the past, to concentrate in the cities. Why? Because the power was there, chiefly -the cheapest, most convenient power -and it could not be moved. But now the new technique of long-distance transmission of electric power is drastically changing that condition. Power can be brought to the smallest village--easily, cheaply, if the local advantages warrant. That fact is beginning to reverrse the industrial movement. Industry is ''decentralizing." Factories are coming to the smaller places. Land is castly cheaper there. Rents are lower. Building costs are less. The labor is usually satisfactory. Tax rates are much more moderate. It does not cost so much to live. ·c ongestion, with Its train of ill-effects, is practically absent. Now just to show you that I am not romancing about small-town prospects, here are a few illustrations of how it can be and has been done: There is Salinas, California, which shot up from less than 4,000, ten years ago, to more than 16,000. The brisk, clever development of specialized agriculture in the surrounding territory has been the big factor there. Lettuce, carrots, peas, have helped to bring more people to Salinas and more profits to its business houses . The guayule shrub is being exploited there as a source of rubber; a company using it has spent a million and a quarter dollars in the neighborhood of Salinas in the past four years. So we see science and new pioneering research ~ding in the upbuilding of small-town business here. Farther up the Pacific coast there is Klamath Falls, Oregon. Its population has increased 235 per cent in ten years, and, with more than 17,000 people now, it has definitely emerged from the small-town class. Now what happened here? Well, Klamath Falls acquired better railroad and highway facilities. As a result, new agricultural and timber lands were opened. New industries came in. Existing plants expanded their equipment and activities. More tourists flowed into the town as they passed between California and the Pacific :lforthwest. Let us look for just a moment at Dodge City, Kansas, which doubled its population during the past ten years. One of the main reasons, here, is to be found in the development of powerfarming -transforming the plains country west and south of Dodge City. And this progressive town bas utilized wisely the business advantages of its strategic location. And the South, the vigorous new South ot fine, aggressive buslneas plane worthy of an indep enden t n a - petual-that the free constit ution tion. He had aided the march of west- which is the work of your hands, may ern settlement, and without loss of be sacredly maintained-that its adhonor had gained time to en ::1.ble our ministration in every department may institutions to h a rden an d become be stamped with wisdom and virtuestrong. that, in fine, the happiness of the He had m a de treaties with Eng- people of these States, under the auland and Spain tha t enhanced the spices of liberty, may be made comprospects of p ea ce, and, except in the plete, by so careful a preservation case of France, where t here were and so prudent a use of this blessing perilous complications t o be solved by as will acquire to them the glory of his successor, h e left the United States recommending it to the applause, the in far better a nd m ore h onorable rda- affection, and adop~ion of every nations with the r est of t h e world than tion, which is yet a stl-anger to it." even the m ost sanguine would have Washington's Farewell Address was dared to hope when the Constitution received with such veneration that a was for m ed. number of the State Legislatures di In making his valedictory address, rected it to be inserted at large in Washingt on, in s ingularly beautiful their journals, and nearly all of them la nguage ex presses his gratitude to passea resolutions expressing their the high honor paid h im by the people respect f?r t_he person of ~he Presiof the country in electing him two dsnt, thmr high sense_ of h1~ exal~ed times to t h e P residency. In this con- services, and the e~ot.wn_s w;th wh1Ch nection he says : tt;,e;r contemplated his retlreme:nt from "In looking forward t o the moment, OJ flCe. which is int ende d to terminate the - - - - - - - - - - - - - - - career of my public life, my feelings 1 do not permit m e to suspend the deep j a cknowledgem ent of that debt of g ratitude, wh ich I owe to my beloved 1 country, for the m any honors it has conferred upon m e; still more for the stedfast confiden ce with which it has supported m e; and for t h e opportunities I have thence en joyed of manifesting my inviolable attach ment, by. s ervices faithful and persevering, And You•ll Jump Out of Bed in though in usefulness unequal to my the M orning Rarin' to Go z eal. If benefits ha ve r esulted to our country from thes e services, let it If you feel sour and sunk and the world looks punk, don't swallow a lot of salts, always be remember ed t o your praise, :mineral water, oil, laxative can dy or chewin&: and as an instruct ive example in our gum and expect them to make y ou suddenly annals, that under circu mstances in sweet and buoyant and full of sunsbine. For they can't do it. They only move the which the Passions agit ate d in every bowels and a mere movement doesn't ~ret at direction we re liable t o mislead, the cause. The reason for your down-and-out amidst appearances sometimes dubfeelin~t is your liver. It should pour out two pounds of liquid bile into your boweLs daily. ious, vicissitudes of fort u ne often disU this bile ia not flowin~t freely, your food couraging, in situations in w hich not doesn't digest. It just clA!cays in the bowels. unfrequently want of s uccess has Gas bloats up your stomach. You have a countenanced the spirit of criticism, thick, bad taste and your breath is foul, skin often breaks out in hletniahes. Your head the constancy of your support was the a ches and you feel down and out. Your whole essential prop of the efforts, and a system is poisoned. guarantee of the plans by which they It takes those good, old CARTER'S LITTLE LIVEH. Pll.LS to get these two were effected. Profoundly penetrated pounds of bile flowing freely and make y ou with this idea, I sha ll carry it with me feel ''up and up/• They contain wonderful,. to the grave, as a st r on g incitement harmless, gentle vegetable extracts, amazing when it comes to making the bile flow freely. to unceasing vows tha t H eaven may But don't ask for liver pills. Ask for Carter'• continue to you the ch oicest tok ens Little Liver Pills. Look !0< the name Carter's of its beneficence- tha t your union Little Liver Pills on the red label. Resent a , substitute. 25c at all stores. © 1931 C. M. Co. and brotherly affect ion m a y be pel'- I spirit, has plent y of good illustrations. For instance, there is Bogalusa, La., registering a 70 per cent gain since 1920- increasing from 8,000 to 14,000. In this case, aggressive industrial development did the job-exploiting latent lumber resources with a paper mill, a new furniture factory, and a box plant. One cannot emphasize too strongly ~at new developments in transportation have an immensely vital bearing on the business future of the small town. The story of Nov!, Mich., illustrates that. It seems that the town was once Stop Number Six- "NO." Roman nutneral "VI"---on an old-time stage route. When the railroads f irst came through that country they missed this village of Novi, going 20 miles away; to the then equally small village of Detroit. Partly as a result of t hat action (and partly, of course, because of its water-transportation advantHAT the Rlchlelieu River Ia one of the greatest eel fishing rivera In ages) Detroit is a great metrop:>lis. • the world? Nea~ St. John, Q~e., more than 100,000 pounds arlf Novi remains a hamlet of 300. caught yearly to f!nd ready markets In Holland and Germany. Weirs, But who knows ?- possibly some such as those shown in the picture, are thrown ac ross the river and little hamlet of the plains may be a the. eels descending the stream at night, finding their way barred by Detroit of the future, given promithese obstructions, follow along them to be led Into the traps placed nence by our newest mode of tr:tnsby the fishermen. Many legends exist concerning eels, one being that portation, the airplane. Already many they were worshipped by the Egyptians. small towns have been ''put on the map" by the airlines serving them, and hundreds of others have derived s ome additional income, whether fEd rly of looking over the goods and comlarge and transient or rather s m all paring and selecting, and again that and steady, from air transportation. highly important element of personal Taite the case of Pasco, Washing- friendship for the storekeeper, comton, an important division point on the blne to bold much trade for the good airline serving the great Northwest, local merchant as against the distant which bas spurs connecting the major establishment selling merchandise by cities of the Pacific Coast and the mail. "Inland Empire" with the transcontiAnd so, although there are unfavorNo man ever left a nobler political nental route, and which will soon be able factors against small-town busitestament than that contained in connected with an airline serving ness, there are, on the other hand, President Washington's Farewell AdAlaska. The airline has made Pasco strong favorable elements which are famous throughout the country. It is more modern, more in the spirit of dress on September 17, 1796, after he a surprise to seasoned air travelers the "new age," than are the a dverse had refused to accept the Presidency to learn that its population is less circumstances. A business friend of for the third time. The majority of the people of the than 5,000; some of them had doubt- mine , A. M. Matson of Dallas, direcUnited St ates would gladly have bad less expected skyscrapers and do uble- tor of a great wholesaling hou_s e operdecked busses there. If air traffic ating all over the country, writes me: him lead the Nation again, but this goes on increasing as it has been do-1 "I have been convinced- not tht"?ugh time Washington would not yield to ing recently, that supJ?OSition may be- guesswork, but by actual expenence the wishes of his friends and of the come a reality. - that there is a comeback in the country. He felt that be had done his Another small town in somewhat small town in Texas : there .a r e many work and earned the rest and privacy the same position is Bellefonte, Pa., good !-'easo~s for it, but ~h.e most out- for which he longed above all earthly which owes much of its present re- standmg 1s more eff1c1ent s tore- things. nown- and some increase in business keepers." Now, from the heights of great - 'to the fact that it is important as Small-town industry and business in achievement, he turned to say farea topping-place for mail and passen- ~his co~try are justified in entertain- well to the people whom he loved so ger planes when bad flying weather mg a lively hopefulness and sturdy much, and whom he had so greatly sets in over the Alleghenies. courage. served. Every word sounded the I could greatly lengthen this list of purest and wisest patriotism. new air-line towns. Elko and Las Urging Americans to stand united, Vegas, Nevada, and Midland, Texas, he said: "The name of American, are other pertinent examples. Cheywhich belongs to you, in your national enne, Wyo. had an early history capacity, must always extla the just closely identified with the pony expride of partiotism, more than any appress, but recently our newest (and Thomas P . Page, Gwynne Page and pellation derived from local discrimalmost equally glamorous) means of Mrs. Hattie Freeman were guests of !nation." communication has furnished a sequel Mr. and Mrs. Duke Page at Nephi ' C t· . h 'd · b ta . on mumg, e ~a1 •' m su s nee . to those frontier days. Cheyenne is during the week. Thomas P. Page now an airline division point, with re- and Mrs. Freeman left later for St. let there be no sectiOnalism, no North, pair shop, pilots' quarters, and so on. George, where Mr. Page will spend South, East or West; you are all dependent. upo17 each other, and should At the airport a plane comes swinging the winter. Meredith Page, Gerald St one, Miss be one m umon. . down from the sky, mail bags are transferred, and another plane roars Glendon Nielsen, Miss Jennie May and . Th_e re were many gems of Wisdom away in a cloud of dust. The weekly Miss Ruby Page were ~mtertained at 117 t his rem~~;r~able address. He urged drama of the pony express is revived, supper at the Page-Hansen company h1s fellow c1tlzens to keep the departments of gov_ernment separate, to pr?in a way ,in the speed and hustle of Monday. Mrs. Thomas Callicott entertained m?t~ educatlo~, to cherish the pubhc the skyway service. . There can be no doubt that radio at a party Friday at her home in sptnt and avm?- debt. has worked to the advantage of the honor of her daught er Carol's birth- ~ His admonitwns w~re received by small-town business man. Supplying day anniversary. Games were played the people at large Wlt;h profound r?an endless variety of entertainment and refreshments were served to 25 SP_ect, and_ sank deep mto the pubhc mmd. Hts Farewell Address has for the home--and for the store as little guests grown deared and deared to the hearts · d h we11-lt tends to counteract the lure Mr. and Mrs. Floy Bos of Levan of the people and to this day is turnof city amusments. It keeps people spent last week as guests o~ Mr. and ed to by the Nation's leaders who closer to their own hearthstones and Mrs. Horace Nokes and family. k th t th · no room for error Mr. and Mrs. Frank Nossack enter - . now ~ . ere 1s to their home-town merchants or follo~ng 1ts counsel. · neighborhood shops. And when tele- tained at dinner Sunday in .honor of m Washmgton bad gone through much vision comes, in full power and per- Thomas Eynon and Mrs. Lome James tribulation in establishing the governfection- as it surely will some time-- of Salt Lake. . ment of the United States, which this stay-at-home influence will be enMrs. John I. Wiberg, Mrs. Joseph might easily have come to naught hanced and intensified immeasurably. Densley, Mrs. Gordon Den.s ley, Mrs. without his commanding influence. He Small-town business will inevitably Harry Sandstrom and M1ss Velma had imparted to it the dignity of his benefit from such a striking trans- Ottesen were guests of Mrs. H . C. t h ter H bad sustainWilkins, Monday. own grea c a~ac . . ~ formation and forward step as this. Mr. and Mrs. Roland Page had as ed t~e splendid fmanClal policy of A pretty weighty factor in detertheir week-end guest Miss Norma Hamilton. He h_a<;I ~truck a f~t_al blow mining the flow of business in a small a t the Party spint m o:ur pol1~1Cs , and town is that of personal friendship. Bateman of west Jordan. Mr. and Mrs. Ross Egbert and son had lifted up our fore1gn pohcy to a The local people go to the same churches-belong to the same lodges and Mrs. Charles F. Myers visited -swat mosquitoes at the same pic- during the week wit h Mr. and Mrs. nics. The independent small-town Stnith of Thatcher, Idaho. merchant knows the typical wants Mr. and Mrs. Frank Nossack and and proclivities, even the dispositions family visited during the week at of his townspeople. He would never Rolapp, where Mr. Rolapp will spend made such a blunder as that of the the Winter. old rag-man who approached a sharpMr. and Mrs. Zach T. Butterfield visaged housewife with the query: entertained at dinner Sunday in honor "Any bottles, ma'am-any wine bot- of Miss Vivian Fre.e man, whose birthtles?" Thoroughly outraged, the wom- day anniversary occurred on that day. an snapped: "Do I look as if 1 drank Covers were laid for ten. wine?" The questioner peered at her Mrs. Claude Densley and children more closely and hastened to exclaim: returned home last Sunday, after "My mistake--my mistake, lady. Any spending two weeks at Smithfield, vinegar bottles?" visiting with relatives and friends. The element of personal contact is Mrs. Morris Butterfield, Mrs. Ed one of the factors in the situation Beckstead and Mrs. Zach T. Butterwith respect to the mail-order trade. field were hostesses to the members What is the mail-order situation, tak- of the M. M. M. club, held at the ing It by and large? It is easiest to home of Mrs. Morris Butterfield, Friexpress it by index figures. Let us day. Luncheon was served to Mrs. take the 1923-25 average as our basis, James Broadbent, Mrs. Darrel Newor 100. For 1919 the index figure for bold, Mrs. Ross Newman, Mrs. Melmail-order sales In the country as a vin Peterson, Mrs. William Torkelsen, whole was 93; for 1930 it was 172; or Mrs. James Howmand, Mrs. Wayne Don't atop to write to tell a little less than double what it bad Tischner, Mrs. Ma.honri Butterfield, c:ustomen about special ofbeen 11 years before. It seems rea- Mrs. Lionel Myers, Mrs. James S. fers. Break the news right sonable to assume that the business Ferrell, Mrs. Jack Madsen and Mrs. quick-by telephone. Typiof small-town stores bas been injured P. D. Christensen of South .Jordan, cal day atatlon-to-station to some extent by this mail-order ex- and Mrs. B . Burgan of Sandy. rates: Mr. and Mrs. Leo Lloyd, Mr. and pansion, though I find no figures available to indicate the exact extent Mrs. John T. Moon and daughter from MIDVALE toof such encroachment. Our experts at Minola, and Mr. and Mrs. Art Moon Btttte .................. $1.70 the Department of Commerce say attended the Moon reunion held at Denver ................$1.80 that, from their experience, it looks Woodland last Saturday and Sunday. Mr. and Mrs. Ole Peterson visited as if the mail-order houses get a. lll'l'«<lin&' ....a llfa'ht nt. . . r--. much larger business from the farm- during the week at Ogden as guests OaJ.J. b;r aumb• an 4ulekew.. ers, in proportion to the number of of Mr. and Mrs. William Stevens. Mr. and Mrs. Elmer McMullin and people, than they do from the actual l.<sfC4H l~ Dlstm~ee residents of small towns. (Of course, daughters, Mary, Marta and LaPriel, 'NUitb..- Please?' that rural business would otherwise and Miss Evelyn Wbeadon were encome, in major part, to the small- tertained at dinner at the home of Mr. town stores.) In the villages, the and Mrs. Ernest Ekins at Provo, Sun!actor of convenience, the poss!bUity day. T CEO. WASHINGTON SPEECH LAUDED WAKE UP YOUR LIVER BILE- WITHOUT CALOM EL Friday and Saturday, September 18 and 19 SHE LEARNED TO LOVE ..• FROM THE MAN SHE HA1,ED! Defiant Drama of t he Most Desperate Voyage Woman Ever Ever Sailed! ~rips 'With Power of Smashing Seas The S in 1With LOUIS WOLHEIM, MARY ASTOR, IAN KEITH Sunday and Monday, September 20 and 21 RIVERTON "Here,s Good Newsr' i Love-making swift and impetttous as this fastmovmg, outdoor drama itself! And jttst look at this cast! RICHARD, EN ~The Santa Fe li·ail" a Qaramounl {}ictur~ Tuesday, Wednesday, Thursday, Sep. 22-23-24 TORN FROM HER ARMS ... CI-IILD OF THE LOVE A WOMAN CAN GIVE BUT ONCE! HELEN TWELVETREES in Miilllliie Detrayed by One Man . . . She Despised Them All Onl)T t o Find Life Empt)T Without Them . .. One Woman's Story for Ever)T Woman Wiho Ever Loved a Home and Children. ' ' ' • •, ;,,., r~''F"'• -~ '·' '•, · '•'!\ ... •'~' •• -; ~· IRIS THEATRE , "' |