| OCR Text |
Show OctaUr 26 Thursday, 1 ; 1950 THE NEPHI, UTAN TIMEi-NBW-S, e 0 CM 5 has PIP 5 (WHHWte WfE a simpler; smodtfien more efficient automatic tjanfesiofl ..vAuywW,.,.W.".,.T.W-T'T'W."T- ; A thrilling new experience in motoring is awaiting you at our showroom today. It's the 1951 Mercury with Drive a smoother, simpler, more efficient automatic transmission developed on the toughest mountain and desert trails in the West . . . designed to take all the punishment and wear we Westerners can give it. And it's thrifty. It's thrifty Matic is teamed with the Pace Car engine of the Race. Where else can you Indianapolis 500-mil- e match a revolutionary new combiy like this? nation Merc-O-Mat- ic is coupled to the sensational because the Grand Canyon won that powerplant Ifs powerful because Sweepstakes. " three transmission choices: Merc"51 Mercury offers around bumpers Merc-O-Mat- ic ' Gas-Econo- - ic, gas-savin- Touch-O-Mat- g TF5t1fae, ic im& of howl Drive eliminates clutch and gea shifting. . .does away with jerkiness, grabbing, stalling, engine roar and excess heat. A little extra pressure on the accelerator engages a powerful gear. Downhill, for safety's sake, gets the most out of There's' lock for a special parking your engine's braking power. steep grades. And an extra low gear to rock your car out of mud, sand or snow. Merc-O-Mat- ic ng Merc-O-Mat- the new wheels ... the whole Come on down to our showroom today and well show you fresh, new color tones to choose from is not all thafs new! But inside as well as outside. New fabric designs, new This 1951 Mercury has sweeping new styling fore interior trim, a newer and better ventilating system. and aft. The new front grille has shock protectors Even the rear window is 29 bigger for safer vision. that blend right into the sleek lines of the car. The We say that this great new 1951 Mercury will new back has long, graceful fenders that sweep out write history in the automobile business. As you can line. And notice the new wrap- almost to the bumper see, there's just nothing else like it on the road. overdrive, or standard transmission. power-econom- Merc-O-Mat- ic . . . new look of this 1951 Mercury. ic See how easy and natural is the sequence of power selections with the new automatic transmission. For all normal driving you simply keep the selector in Drive, step on the gas, and GO I For Forward or Reve-s- e the selector moves directly from Neutral without passing through a lower power range. This eliminates jerking and grabbing. And P" locb your wheels while you park. Merc-O-Mat- ic SWENSON MOTOR CO. Nephl, Vtalt Phono 312 |
