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Show THE LEIII SUN. LEHI. UTAH THE SUNNY SIDE OF LIFE Clean Comics That Will Amuse Both Old and Youngj By ED WHEELAN RIP. TOP CYHC ET AS THC PAPADC WAS PRCPARINS To LEAVE I A fEW MINUTES LATS '0.K JEfP. ITS W22 SPtCRS!?i3E SSfl fet CX1 X :rT 7T10 V BETTER SEND S ff W u A GANG AT ONCE AND M J&JL-a-.CH, fSAy.VJWATTHA-in 2iSSU "WE CALLIOPE I M ggyK TOP' fei LALA PALOOZA Lala Goe in for Science By RUBE GOLDBERG LALA, PPOFESSOR c O L VAN GADGET NEEDS f "Q DOUGH TO FINISH I f THAT V HIS GREAT J OOESNT AUTovweiue y make him INVENTION - HE'S 1 VERY SMART 60 SMART I CANT y VJNQgRSTANO HIS Afrl I7i4, Jj$ PLEASE, SI3 HELP THE GUY I'M SO SURE HES GOT SOMETHING BIG I'M GONNA WORK FOR HIM, I 1 V J T you-work! I CAN'T BELIEVE IT I TAKE ME TO THAT MAlQ BEFORE I FAINT' I WONDER IP U. PM SURE HE'LL THAT FELLOW HELP US, FATHER-VINCENT FATHER-VINCENT REALLY j 1 DIDNT YOU SEE . MEANT IT WHEN ) I THE WAY HE C HE SAID HE'D JfK LOOKED AT H GET ME r-f&A l ME? LALA, SHE'S GOT BEAUTIFUL LINES AND TWO OF THE SWELLEST LAMPS YOU EVER SAW! V VINCENT, ARE V-v I YOU TALKING 'I I ABOUT THE MAN'S I A DAUGHTER A LALA CANT WAIT TO GET A PEEK AT PROF. VAN GADGET'S MYSTERIOUS HYDROCAR Frank Jay Markey Syndicate, Ine. S'MATTER POP A New Cherry Tree Story May Break Soon By C. M. PAYNE Loo: ILlCome.V fr "ATl7K jav,JvT ( AMTjTZoftt! J f X ( Aoun3 -An' -HtLTV I r I f . 1 Soiy TOUT I I C4V J I . MVSELF VEKl Z I jARMW &w I UT I TELt-OUT" OT? ) Bll Syndicate. WNU Service. MESCAL IKE b, s. l huntley Yeah, Hurry Up lipHOW SOOrJpsl lllillllVUW GONUA. .fp ) POP Preparing to Bed Down for the Night THE- FOREMAN OP THE JURY HAS JUST ORDERED ELEVEN SANDWICHES AND A BALE OFjtfxHAY By J. MILLAR WATT ABSOLUTELY NOTHING TO . MB if fj THAT CONVEYS I I 1 Af the Door I ill iPi i I 71 Sg k mm Hf v M I y It' , . I TRIED TUM ALL "Do we have to wait very much longer for Mummy, Daddyt" "No, not now. They've Just takes the last pair of shoes out of the window." Watch Tear Words, Men! Bashful Suitor I love the good, the true and beautiful. Stella This is so sudden; but I'm sure Father will consenL He Knows Teacher Johnny! Can you teM ne what a waffle is? Johnny Ves'm; it's a pancake witk a nonskid tread. Another Name for n "Mother, why don't we ever have bash for dinner?" "Hush, child! We can't afford ev. ery thing." Science Science Is resourcefuL It couldn't pry open Pullman car windows so it air-conditioned the train. 1 FOLKS NEXT DOOR Br gluyas xtoxiams - " tw.w wii ruj PtflWi OCLHLot KSPTENINS 10 K M U COMMUNnV CU'S WHTH KKE PHJVERID ti'T) "tCM AND THEN THE WOMEN WTJSET? FUHIV To HAVt AHYtrilKS lb Po VJKM CIA1MIN& "CMEV MAP ORDERED MACAROONS Ads, Telephone Make Excellent Sales Combine T By GEORGE T. EAGER HE essence of good sales- 1 manship is to make it easy for customers to buy. But despite de-spite the fact that the number of telephone calls made each day exceeds the number of letters let-ters written each day, many business men who advertise their goods or services, fail to list their telephone number in advertisements, circulars and letters. A few days before last New Year's day the sales manager manag-er of an important book publishing company noticed a large display advertisement ad-vertisement of a restaurant in the local newspaper of a small town in Pennsylvania. Although most ol the space was used to urge customers to telephone their reservations for New Year's Eve, the restaurant failed to publish the very telephone number tnat customers cus-tomers were expected ex-pected to call. The sales manager man-ager had a good time showing the advertisement to business friends and commenting on the inefficiency of small town business men. His own duties involved the advertising of a set of reference books selling for several hundred dollars a set, and directing direct-ing a sales force of 80 salesmen to follow up the 'written requests for booklets describing the set. Many of these inquiries came from children chil-dren who could not buy and were therefore a constant cause of annoyance an-noyance and wasted effort. In the midst of his scoffing at the restaurant advertisement that carried car-ried no telephone number, he suddenly sud-denly realized that his own advertisements, adver-tisements, circulars and letters did not feature the telephone number of his own local office. It was immediately im-mediately added to his advertising. He discovered' that telephone inquiries in-quiries about the reference books came only from interested people and resulted in a high percentage of sales. He also found that although al-though children may write for booklets book-lets they do not telephone for them. A cause of wasted effort and expense ex-pense was thus eliminated by featuring fea-turing the telephone number. SOLICIT VIEWS OF OUTSIDERS EVERY successful business executive must necessarily devote a great deal of thought and attention to his business. He is generally thinking about it most of the time. But this intense interest leads him to see his business from the inside and to completely miss the outside out-side point of view. He is like Yankee Doodle who, "could not see the town, it was so thick with houses." The most important function of the advertising man in modern business busi-ness is to supply this outside point or view to see a business product or service as the customer sees it. It is the business of the advertising man to interpret the public to a business and to interpret a business busi-ness to the public. A retail store, a bank, a laundrv a florist's shop in fact, any enterprise enter-prise that deals with the general public may have buried ia it an interesting and appealing story that properly told would increase sales. Routine often keeps the very men responsible for its existence from appreciating its virtues. It has been frequently observed that newspaper men and novelists who write most interestingly about the city are usually from the country. coun-try. To their fresh point of view routine things become novel and vivid. Like the advertising man they have the outside point of view. (Bell Syndicate WNU Service.) Word gar' Derived From Spanish Garden How did the words cigar and cigarette cig-arette get into the language? It seems to be another old Spanish custom. When tobacco was still a novelty the acme of hospitality was for a host to offer guests small rolls of home-grown tobacco for smoking, usually with the explanation "Es de mi cigarral" (it is from my garden). The word "cigarral" means an orchard or fruit garden, strangers to the Spanish language came to regard the word "cigarral" as describing the gift rather than its place of origin. The word was soon shortened to "cigarro" and finally to the English "cigar." The word cigarette means, literally, a small cigar. c, or , Slna(. niino in inland reports ? ther all built by 2 1 2cH. " Pv On hi, IZ? Technology Overtake. Pi: Claimed as a g t over flvnanr u " Pr trie fly tA Zr,. and deposits' thTi movable trav. riemuau Strange street Name, Lisbon in Fortugal ha. strange street nam.. street of the Liwi Sj oi uiy une street, and of the Faithful of God. fe ' Horns "1 S When In RENO, NEVA!). -HOTEL GOLDEN Reno' ifrLfii """" papnur feotti. Hotel Plandome i,t. 4th Bo. Stu. St. - K.t " BROKEN LENSES DUPLirm Price. Broken lenses dapHcu btf inn urum BUOr, A. g. f i 814 Boston Building Silt m, J SURGE MILKERS Let n rov and show why STB(S J fastest milker ever built set MORS 3 CLEANER milk with ten tim. tv 1 J WALLACE TAYLOR. DistrOntv tl So. Wert Temple Salt Lh, (fa, rJ INEXPENSIVE MEALS The heat feed In Salt Lakt la r The MAYFLOWER CAPS t 154 South Main POPULAR PRICE LiUncneona, uinnera and Sandwitie TRUSSES Suagical Instrument!, Hospital Sm Trasses. Manufacturers o( Abdominis porters, ciasue oiocmngra. The Physician. Bavvb Campiij 4 W 2nd South St. Salt Lab Citr. OFFICE EQUIPMENT NEW AND USED desks and chiln, U typewriters, adding mch't, safes, M 8. L, DESK EX, 3S W. Broadway, Sail 14 KODAK FINISHING PHOTO-KRAFT ECONOMY FILM SERVIC! Any Roll Developed with 8 Quality Prints ! Extra Prints Wrap coin and film careful!) SCHRAMM-JOHNSON DRL PHOTO-KRAFT Boi 74? SMtJeCltfUtt "L D. S. Training Pays" NEXT YEAR u , Will Tea Be Just A Year OUerl And will you be qualified for 0 H startinc posraoua ua i nas w oner i theuaands f ether successful row- L D. S. BUSINESS COLLECI Salt Lake City, Dut land ''4ki shak '?" ;jema patin, ("You 'drier ;Daj -at po ley ;te Ai e ni tnoe Stndn feys 1 r of m, agwl it so :dP; i:or, ranch f: The jtrks, fernp. l"WeI S:Que Ion, li teber up IN JUST A FEW HOUSj Fly South I tin let the stay-at-homes bat k'at Old Man Winter M M share Southern CaliM t sunshine and ftnW J 3J, sptsandactmt.YM5 J.i vnai t v ana n - - i Lt.ar FLY W & in ' ew HOTa BEN U ; t?' ' ' i J- .v- f misa I 351 Eoe-J Family Be GriD Kee..--- feehaa-"r' Hotel Ben Ufj 3 ft, "a: |