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Show TROTH about ADVERTISING By CHARLES B. ROTH WHAT IS ADVERTISING GENIUS? early days of advertistag n wno puseu ui uo They shrouded ad- iK I " . Ins with mystery. To portray toer let their hair grow, filfbow ties, affected a f:t "7 ink and muttered myi- PtillbeUeve that the advertise a business sue jiS the ability to write an Inborn gift. ,Vt at all. The closer ad-comes ad-comes to answering some 7, e needs in the lives w nu ' 'rlnnle the more nearly it ' to success. C5, genius needed in adver-igVthe adver-igVthe everyday genius of tell- L the truui u wpb md an un-w3undable un-w3undable way. A lew months ago ' e of the leaders . -J..ni. icin0 tot Msting about the jltsof their work. te of the advertis-usablications advertis-usablications pub- what they .u about them- ' . , Charles Eotb I -iters of some oi W largest corporations in the coun- look part in the discussion. But fc'Je druggist in Florida, spend- p PI 1. "H - ing Just a few dollars in his local newspaper, was able to top all the results of these high-salaried advertising adver-tising men. All he did was to know the desires de-sires of his customers, and sit down and tell them what he had in a simple, sim-ple, an understandable, a convincing, convinc-ing, conversational way. Here Is his advertisement: SATURDAY SPECIAL this coupon and 5 cents Will buy a Bigger and Better "Double Dip" ICE CREAM SODA Clip this Coupon and bring It with five cents to the PARK VIEW DRUG STORE This is a perfect advertisement It offers a wanted service. It offers value. It inspires confidence. It Is something people in his neighborhood neighbor-hood wanted to read, vjt didn't take a genius to write it, but the whole genius of advertising is behind it. " Every day advertisers are publishing pub-lishing similar announcements in the newspapers. These announcements are as much in what is called the public interest as the results of scientific sci-entific research or study because they bring the public something it wants to make life better or more interesting or, In the case of Park View Drug, a little more enjoyable. Charles B. Roth. Expert Lists Accredited Hatcheries For Ut. s.ocal Items : and Mrs. Ralph Powell were 5f0 visitors Friday morning. js. and Mrs. George Eason were ft-end guests at the home of I Hyrum Anderson. 'to, B. 0. Webb spent Monday pleasant Grove visiting with her 'ghter, Mrs. Wesley Jense. i Sss Louise Shirnian was a weeic-1 weeic-1 guest at the home of Mr. and i Ernest Larsen. It fo. Elbert Hales entertained at Ber Friday in honor of her hus-ii's hus-ii's birthday. Six guests were si lay Mr. and Mrs. Dean Prior lored to Spanish Fork and at- led funeral .services for Mr. ir's cousin of Salt Lake City. fe Mozell Davis attended a 9 at me home of Mrs. Keith to in American Fork, Thurs- Mr. and Mrs. R. J. Stice spent Wednesday visiting in Salt Lake City. Mr. and Mrs. Armond Webb and family were Sunday dinner guests at the home of Mrs. Karl Webb. Mr. and Mrs. Charles Turner and son, Henry, visited in Park City with Mr. and Mrs. R. P. Diehl Saturday and Sunday. Mrs. Alice Elder, Dallis, Ray and Kay Elder, and Heber Hadfield re turned to their home in Alhambra, California,' after spending the holidays holi-days here with relatives. , Mrs. Martha Ball attended a wedding wed-ding reception held at the Phi Mu sorority house in Salt Lake City Saturday evening in honor of Mr. and Mrs. Neaf Elsmore. Mr. Els-more Els-more is a nephew of Mrs. Ball. 1 1 business meeting and social for rs of the American Legion iary was held Monday evening home of Mrs. Verda Peter- I; Hostesses were Mrs. Verda Pe rn Mrs. Blanch Turner, Mrs. Vw Cooper and Mrs. Mar- HMahas. . Wednesday Mr. Lafayette Giles, Mrs. A. W. Davis, Mozell Davis and Lucile Rhodes motored to Salt Lake City. Mrs. Davis remained for a few days visit with her daughter, 'and son-in-law, 'Mr. and Mrs. Har old Firmage f. ftrst Choice mamm n fwiis coy magazines Boys Life PublleoMoBforAIBoy i: writer, and orfbt. ugnbui u.. l . .. ... rwr ny OOV , dM.50for year's f subscription ', J,l'"QBdok...ln.plro- Mrs. Eudora Ross entertained Saturday Sat-urday afternoon in honor of the birthday of her son, Boyd. Sleigh- riding was enjoyed, after which a delicious hot supper was served to eighteen guests. ; Fifth ward members enjoyed a splendid musical program Sunday evening, presented by the Chan-tante Chan-tante Chorus, under direction of Mrs. June Jorgensen. After 'the meeting refreshments were served to members of the chorus by the officers of the Mutual. Utah poultrymen should use extreme ex-treme care In placing their orders for baby chicks warns Carl Frisch-knecht, Frisch-knecht, extension poultryman of the Utah Agricultural college. "Thousands of baby chicks are purchased each year solely on price or on the recommendation of salesmen, sales-men, catalogues, or advertisements,-' Mr. Frischknecht observes. "A much better practice to follow If the growers want to secure chicks of superior breeding, is to Investigate the records of the supply flocks and visit the hatcheries which produce the eggs. Egg production, egg size, and shell color are inherited; there fore, poultrymen cannot be too careful care-ful In, selecting chicks or eggs from accredited hatcherymen. "These dealers follow a sound breeding program, based on sound principles. Their program Is under the supervision of the Utah State Board of Agriculture, the Utah State Agricultural College, and the Utah Hatchers and Breeders Association." Breeders and hatchers who are cooperating in the National Poultry Poul-try Improvement Plan and who arc accredited for this state are: 1. Record of performance breeders: breed-ers: P. Oliver Hansen, R. D., Spanish Span-ish Fork; A. S. Hutchlngs, Spring-ville; Spring-ville; H. G. Ivins, R. D. No. 3, Provo; J. E. Jensen, Chester; Mantl Apex, Manti; William Munk. Mantl; F. J. Perry, R. D., No. 3, Provo; J. LeVoy Smith, Draper; and D. H..Whitten-burg, H..Whitten-burg, Richfield. 2. U. S. Certified All Breeds: Hansen Breeding Farm & Hatchery, R. D., Spanish Fork, Utah; Hutchlngs Hutch-lngs Breeding Farm & Hatchery, Springville; Manti-Apex Breeding Farm & Hatchery, Manti; and Sevier Se-vier County Cooperative Hatchery, Richfield. 5. U. S. Certified Leghorns, U. S. Approved Heavies: Peerless Cooperative Co-operative Hatchery, Manti. 4. U. S. Approved- All Breeds: Intermountaln Hatchery, Logan; Ramshaw Hatchery, 3687 South State Street, Salt Lake City; and Timpanogos Hatchery, 305 South Seventh East, Provo. Local Items Mrs. A. L. Wilcox is receiving medical care in the local hospital. Mrs. Aggie McGee, Clifford Me-Cee Me-Cee and family were Sunday guests of Mis. M. A. Taylor. Mis. Jair.es H. Gardner Is visiting visit-ing in Salt Lake City with her daughter, Mrs. Vera Pixton. Friday evening Mrs. Lafette Giles, Mrs. A. W. Davis and Mrs. Mozell Davis attend a theatre In Provo. Mr. and Mrs. George Pierce visited vis-ited here Sunday with Mr. and Mrs. Wallace Hebertson. Mr. Malcolm Ore, Mr. and Mrs. Elmer ria:.sen and children of Magna, Mag-na, spent Sunday afternoon visiting with Mrs. Richard Norman. t Mr. and Mrs. V. A. Harris entertained enter-tained at a family dinner in honor of the birthday anniversary of Mr. Harris' mother, Mrs. Minnie Harris. 1939 GASOLINE TAX BILL OF MOTORISTS WOULD RUN STATE ONE AND ONE HALF WHOLE YEARS IN PRE-WAR ERA ; Sunday Mrs. 'Alice Phillips entertained en-tertained at dinner for Mr. and Mrs. David W. Adamson and children of Salt Lake City, Mr. and Mrs. Warren L. Goates, Bishop and Mrs. Evans L. Anderson and families, Mr. and Mrs. Gene Phillips, and Miss Ada Phillips, all of this city. 'SCOUTS of AMERICA NawYerk, N.T. . A splendid program will be presented pre-sented in the Lehi Third ward next Sunday evening by the Delta Phi, an organization of returned missionaries mission-aries attending the B. Y. TJ. The meeting is under the direction direc-tion of the Sunday School officers. A large attendance will be appre ciated The state of- .Utah could be run for one and orfe' half pre-Wold War years with, the gasoline taxes paid in the single year of. 1939 by the motorists in this state, Burton W. Musser, chairman of the Utah Petroleum Pe-troleum Industries Committee, disclosed dis-closed today. "In 1917 the state's total tax revenue rev-enue was $2,557,484.00. During 1939 the motorists of this state paid $3,-747,000.00 $3,-747,000.00 in gasoline taxes to the state, an amount which is nearly one and one half times what the state collected from all tax sources in 1917, the year that the United States entered the World War," said Mr. Musser. ; "Besides the $3,747,000.00 that Utah motorists paid in" state gasoline gaso-line taxes, they also paid in 1939 an additional $900,000.00 to the fed eral government. Thus, our motor- lots' gasoline tax bill for the year totaled $4,647,000.00 "These facts speak , for them selves. They indicate clearly that ihe motorists of this state are be Ing made the tax-goats. It 13 al most incomprehensible that our motorists today are paying more taxes on the gasoline they use than the total that the state collected frcm all taxpayers before the World War," continued Mr. Musser. "These facts show that the increased cost of government Is falling heaviest uron the motorists." Winter Weather holesme, nourishing i 'ueS for vnn !i - v. xamuy. mJT Foodstuffs from oui of Quality Products. I behest at nricps t :- axd tender meats SES0XABLE raUTTS AND VEGETABLES COMPLETE STOCK OF GROCERY ITEMS aptDeUveries-Phonen LARSEN BROS. The Junior Athenian club will meet Thursday (tonight) at 8:45 p. m. in tne second ward Relief society rooms. All members are urged to be in attendance. Mr. and Mrs. Melvin Brittairn and son, Tommy, of Butte, Montana, were guests at the home of Mr. and Mrs. Ralph Powell from Saturday until Monday. They visited points of interest In this vicinity and were especially Interested in the open copper cop-per pit at Bingham. -They left Mon- day for Southern California to spend the winter. , Mr. and Mrs. Thomas Peck spent Saturday visiting in Salt Lake City. Husband of Former Resident Pearl Peterson spent the week-! Tl tA Tti Pi.nclt end vLsitin in iHHVU All VUWll Mr. and Mrs. Grant Littleford spent Monday In Salt Lake City. Miss Gene Fowler spent the weekend week-end In Lehi, visiting with her parents. Saturday Mr. and Mrs. Elwood Davis of Provo were visiting in Lehi with Mr. and Mrs. Ernest Peterson. Mr. and Mrs. John Lavender and children of Midvale spent Sunday here with Mrs. Lavender's parents, Mr. and Mrs. Thomas Trinnamait Mr. and Mrs. W. A. Magleby visited vis-ited here Friday with Mrs. Magle-by's Magle-by's mother and Jather, Mr. and Mrs. Charles Crabb. Mr. and Mrs. Grant Littleford and children spent Sunday in Pleasant Grove, visiting with Mr. and Mrs. Ira Dcvereux. J. T. Jackson returned home from a ten days visit In Salt Lake City with his daughter, Mrs. Annie Fritz and family. Mr. and Mrs. Virgil H. Peterson and Mr. and Mrs. Ernest Peterson spent Monday evening In Salt Lake City visiting with the family of Mr. and Mrs. Fredrick R Curtis. Legion Auxiliary Presents Program In Salt Lake Relatives here received word of the death of Darwin Thomas, 31, of Castlegate, husband of Wllma Karren Thomas, a former resident of this city. Mr. Thomas died on Monday of last week at 6:30 a. m. at a Price city hospital of a skull fracture, suffered in an automobile accident. His wife, Wllma, 25, suffered a fractured pelvis, left and right, broken left arm and lacerations of the scalp. She is reported by hospital hos-pital attendants as being improved, but still In serious condition. Mrs. Walter McPhle, 25, of Castle- Friday evening the American Legion Le-gion auxiliary presented the following follow-ing program at the Veteran's hospital hos-pital In Salt Lake City: Vocal solo Morris Anderson. Tap dance and duet Katherlne Brown and Glenna Rick. Two Hawaiian guitar solos Max Christensen of Salt Lake City. Two instrumental numbers Ivy and Elolse Russon. Accordian solo Alice Bangiter of Salt Lake City. Novelty number John Smith and Company of Salt Lake City. Those attending from Lehi were Mrs. Lula Anderson, Fern Larsen, gate, also in the car, suffered a J Rula pcrton, kabel Brown, Misses Mrs. Morris Holmstead was host ess to members of the "Bridgedere" club at her home Friday. Bridge was played, after which luncheon was served to the following: Zelpha Wilklns, Doris Rick, Ida Gray, Vera Hutchlngs, Dorothy Evans, Thelma Miller, and one guest, Francis Gil bert. High score prize was won by Zelpha Wilkin and the traveling prize by Doris Rick. Lehi Want Ads FOR SALE Weaner Pigs $2.00 and up. See E. W. Shelley, Lehi. 1-11-tf FOR SALE CHEAP Milk Cow and a Model T Ford. See Jasper Rolfe, Lehi 1-11-ltp FOR SALE 1938 Ford V8 two-door two-door DeLuxe. See State , Bank of Lehi or Bus Halliday, LehL 1-11-lt FOR RENT Three room modern Apartment. 1 block from school in Jesse Smith home. Inquire at Max Smith's or phone 15 at Springville, Utah. 1-11-tf FOR KALE Railroad Ties Num ber 1, 21c; number 2, 16c; number 3, lHc. See C. H. Carson, Fairfield, Utah. 9-28-tf Mr. and Mrs. Orville Bain and Mr. and Mrs. Vera R. Richlns of Draper were visiting in Lehi Sunday Sun-day with Mr. and Mrs. Forrest Littleford Lit-tleford and family. Some very successful Cottage meetings were held Monday evening in the Third ward. The Adult Genealogy Gen-ealogy class was In charge of the meetings. Mr. and Mrs. L. G. Nielson and Mr. and Mrs. John Peterson of Filer, Idaho, were week-end guests at the home of Mr. and Mrs. Thomas Trinnaman. - broken rib, and Robert Watson, 15, of Castlegate received minor Injuries. In-juries. The accident occurred in Castlegate Castle-gate at 12:05 a. m. on New Year's day. According to the report of Starr Highway Patrolman J. L. Sullivan, the mishap was caused when the car driven by Mr. Thomas crashed into a rock wall on the left side of the road traveling toward Price tore off most of the left side of the machine and swerved around, throwing Mr. Thomas out and onto the railroad tracks 25 feet below on the right side of the road.' Given emergency treatment In Castlegate, he was taken to Price City hospital, hos-pital, but never regained consciousness. conscious-ness. Surviving are his widow, two sons, Deloss and Blaine, and a daughter, Beverly, of Castlegate; four brothers and three sisters. He had been employed as a coal miner in Price, Mr. Thomas was a son-in-law of Mrs. James Beverly of this city. Ivy and Eloise Russon, Katherlne Brown, Glenna Rick and Mr. Morris Mor-ris Anderson. The Lucky 13 club was entertained enter-tained Wednesday evening at the home of Mrs. Elma Christofferson. Wednesday, January 17, the club will meet at the home of Mrs. Mil-len Mil-len Fowler. Mr. and Mrs. Byron Crookston of American Fork and Mr. and Mrs. Bert Crooks of Burley, Idaho, spent Sunday visiting here with Mrs. A. E. Doll. PROGRAM OUTLINED FOR LADIES OF LEHI Mrs. A. W. Davis returned home Sunday after spending several days in Salt Lake City visiting relatives. Danny Firm age returned with his grandmother for a several days visit. Mrs. Annie Young returned home Thursday after spending new Year's day in Bountiful as a guest of her daughter and son-in-law, Mr. and Mrs. Victor Mason. FOR SALE Baby's bassinet, like new $250. Call 18, Lehi. 12-14-tf FOR RENT Two rooms to young couple on the John Peck farm. See Mrs. John R. Watklns, American Fork. - 12-7-tf FOR SALE Circulator Heater, al-most al-most new. Call at J. E. Dorton home for information. U-30-tf Winter Pruning Hurts Certain Fruit Trees "one 17 Lehi, Utah It is unsafe to prune peach, apricot, apri-cot, Japanese plum, or sweet cherry trees this, time of year because cold weather severely injures these species, spe-cies, Professor F. M. Coe, of the Utah State Agricultural college advises. ad-vises. ' The reason for this is not clearly understood but the principal theory is that trees pruned in the late fall and early winter do not have a new ceiling layer of resin under the surface sur-face of the cut to prevent evaporation evapor-ation of moisture as they do In the spring. Most apple varieties, pears, plums and prunes, sour cherries and concord con-cord grapes, gooseberries and currant cur-rant are sufficiently hardy to oe pruned with safety any time during fall or winter. It is not considered advisable, however, to prune trees when the wood Is frozen, according to Professor Coe. Your Clothes Will Be LIKE NEW VV i ! t' ? I Will Ammm Our modern plant, highly skilled personnel and scientific sci-entific methods are the reasons we are able to do such fine work. We're sure youll like it, too, so many Lehi people do. Send your clothes now while this special price is in effect. SUITS 79c OVERCOATS 79c Plain DRESSES 79c Ladies' Plain COATS 79c (without fur) Provo Cleaners Phone Your Orders to LEHI SUN Tel. 90-W, Lehi Jasper Rhodes of Garland and Mrs. R. W. Forrest of Brigham City returned to their homes Tuesday, after spending several days here with their mother, Mrs. A. D. Rhodes. ' "' The Athenian and Ladies clubs of Lehi have been successful in outlining out-lining an unusually fine program to be held Monday afternoon at 2 ; o'clock In the Second ward Relief society rooms. They have engaged Professor Maude May Babcock of the University Univers-ity of Utah extension service, who will give dramatic readings. The club ladies feel that the program pro-gram will be worth while, and hope that all ladies in the community will take advantage of this opportunity oppor-tunity and not miss this splendid program. Father of Local Man Dies In Salt Lake City Mr. Fredrick R. Curtis, 73, resident resi-dent of Salt Lake City, died of Influenza In-fluenza and complications Saturday Satur-day in a Salt Lake City hospital. Mr. Curtis was the father of Byam Curtis of this city. Mr. Curtis was an active qlyirch worker. He served In the Burrville ward bishopric east of Richfield, and worked for many years in the Salt Lake temple. He married Mary S. Stewart November No-vember 23, 1879 In the St, George temple. Besides his widow, he is survived by nine sons and daughters: Mrs. Charles Warenski and Mrs. Hcrt Lambert of Richfield; Miss Cyn-thia Cyn-thia Curtis of New York City; Reed and Byam Curtis, Lehi; Clarence Curtis, Oakland, California; J. Lester, Les-ter, John and Lillie Curtis, of Salt Lake City; also 15 grandchildren; one sister, Mrs. Zelphia Hancock, of Raymond, Alberta, Canada; and one brother, Naham L, Curtis, of Payson. BROTHER OF LEHI TEOPLE INJURED IN ACCIDENT John H. Davis of Salt Lake City, a brother of Mrs. William Trinnaman Trinna-man and Mrs. Ray Carter of this city, suffered compound fractures of both legs and a fractured left wrist when he walked Into the path of a moving automobile, Monday evening. eve-ning. Mr. Davis was taken to the Holy Cross hospital in Salt Lake City. Hospital Notes Mrs. Charles Thompson was admitted ad-mitted to the hospital last Sunday for medical care. Mrs. Carl Edwards and baby were removed home from the hospital on Tuesday. Mrs. Glen Chilton underwent a major operation In the local hospital, hos-pital, Thursday, January 4. Mr. George H. Smith was removed re-moved home from the hospital on Saturday. Mrs. Ormeldo Prestwich and baby of Orem were removed home from the hospital last Thursday. STAKE CONFERENCE TO BE HELD SUN- JANUARY 21 BATTERY Bargains U. S. BATTERY Reg. S6.00 NOW S4.50 with trade in of old Batterry V-8 BATTERY Reg. S9.75 NOW S8.00 with trade in of old Battery Is your car in shape for the Cold Winter Weather? If not let us put it in tip-top shape for you now and enjoy comfortable winter driving. Webbs Conoco Service DEAN WEBB, Prop. State Street : : I LUUILUltJIUI L.LU.U.IUU.llJi L-lSm. Lehi Stake quarterly conference will be held Sunday, January 21, according to announcements made by stake officials. - A Priesthood meeting wil be held Sunday morning from 8:30 a. m. until un-til 10:30 a. m. The regular quarterly conference sessions at 10:30 and 2:00 p. m. are open to the general public. The meeting Sunday evening at 7:30 p. m. will be under direction of the stake M. I. A. officers. INFANT DAUGHTER DIES Friends were grieved to learn of the death of the infant daughter of Mr. and Mrs. Stanford Taylor of Draper. The baby was born Thursday and lived several hours. The body was buried Friday in the Lehi cemetery. Mrs. Alice Degelbeck is the child's grandmother. The mother was formerly for-merly Nelda Degelbeck of this city. OVERMAN'S MATTRESS CO. Where Better Mattresses are Made NEW MATTRESSES OF ALL KINDS AT FACTORY PRICES We specialize in Renovating Mattresses All Work Guaranteed WE CALL FOR AND DELIVER 54 N. 4 West, Provo Tel. Orders to Lehi 90-W. WANTED!!! HIGHEST PRICES PAID FOR Bones, Wool, Hides, $ Pelts, Furs and Dead or Useless Animals. Pelt Prices Paid for Dead or Useless Sheep Prompt Service. Utah Hide & Tallow Co. PHONE 88 Three Miles West of Spanish Fork DEER HUNTERS We Pay Highest Prices for DEER SKINS |