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Show Thursday, July 6, 2006 OREM GENEVA TIMES I Li kj WHO'S WHO AND WHAT'S HAPPENING Captain Electric is a beacom of light Ben Carter In a pretty crowded market, one electric repair service is finding a profitable niche by focusing on what customers really need Orem-based Captain Electric specializes in repair work in homes. Their red and yellow trucks travel from south Utah County to Ogdcn responding to customer calls. Scott Glenn, one of the partners part-ners at Captain Electric, said many electric service companies compa-nies generally shy away from this kind of work. "Nobody wants that kind of work," he said "It's viewed as time consuming and unprofitable unprofit-able and, horror of horrors, you actually have to deal with customers." Glenn said most electricians only do residential service as filler, when they don't have more profitable jobs on their schedule. This is why it is often so hard to get electricians out to do home repair work. But Captain Cap-tain Electric is different.. "Our model is to fill that need," Glenn said "We're going go-ing after that kind of work, and we're prepared to execute and deliver." That has not always been the case. Captain Electric started as a division of a more conventional conven-tional electric company called Anything Electric. That company was owned and run by electrician Joe Smith, who, according to Glenn, didn't see residential service as a priority, Glenn and Smith teamed up in 2004 to form Captain Electric, Elec-tric, and Smith became "the Captain" himself. Since then the company has been consistently consis-tently growing. There was just a real need in the market," Glenn said "Our customers are telling each other about the good experiences they had working with us and we're getting a lot of referral business." . The" referrals are not coming only from satisfied residential customers though. fitful on time, every tur 11 jdM I """" A If ! I 4 MICHAEL RIOERTMonr, County Joteph Smith, left, and Scott Glenn have transformed the electrical service and repair business Captain Electric, honed in Orem, into one of the premier door-toloar residential electrician services in Utah Valley. Other tradesmen, such as plumbers and heat and air specialists, refer customers to Captain Electric as well "We've gone from one beat-up beat-up old truck to six bright, new, shiny ones," Glenn said The trucks and the name are part of the re-branding effort the company has been making since 2004. They wanted to create an image of a superhero that would take care of customers' problems. They also just wanted want-ed a more appealing name. "We came up with this name 0 (Captain Electric) because we t nought we could have some fun with it," Smith said Glenn said the company's old name, If you go Where: 200 W. 975 North, Orem Phone:224-1779 Anything Electric, was confusing confus-ing to customers. "We'd get calls and people would say 'is this Amwho Electric? or 'is this Anywhere Electric? or 'is this Anytime Electric? " It just wasn't memorable," he said. "Even people who we had done business with for years and years and years couldn't get the name right." The re-branding efforts have paid off in the ways they expected ex-pected it to, and in some ways they didn't see coming. "We've had a couple of people peo-ple who called us who needed to have work done, and the reason they called was because they're children said 'oh Mommy, Mom-my, call Captain Electric' " Even though the new name and brand project a more playful play-ful image. Captain Electric is very serious about good customer cus-tomer service. Their employees are required re-quired to wear shoe covers in customers' homes to keep from dirtying the carpets. They also place their tooLs on a red carpet car-pet for the same reason. Smith said the company aLso exceeds the legally required ratio of journeymen to apprentices. appren-tices. Instead of three apprentices to one journeyman, they have one apprentice to three journeymen. jour-neymen. This means more experienced experi-enced and qualified electriciaas are being sent to customers' homes. "The service we do is second to none," Smith said. Talk Benefits Today hosts breakfast Terry Kohler with Talk Benefits Today will be hosting host-ing a Business Breakfast on July 18 at 7:30 a.m. at the American Car Care Center. 1978 Hillcrest Road in Saratoga Springs or a half mile north of Smith's on Redwood Road More information is available about the event from Kohler at 404-0302 or e-mail-terry (otalkbenefits.net. Tri-Chamber event hosts speaker The Lehi Area, American Fork and Draper chambers of commerce are co-hosting the Tri-Chamber Event at the Gardens on Jury 19. The evening will begin at 6 30 with a light dinner and Travis Anderson from Strategic Stra-tegic Leadership Consulting will be the speaker. Kelly Terry at kellytuccu.com is taking reservations for the event. Spouses are invited to attend. Chamber luau planned for Friday Tahitian Noni hosts the Utah Valley "Nothing but Networking" luau forum on Friday. Cost for this event is $5 for ProvoOrem Chamber of Commerce members. Becky McCaJlum is taking reservations at infofathechamber.org or 851-2567. 851-2567. Owlz game activity ProvoOrem Chamber members and their families are invited to attend the "Business After Hours: A Night At the Ballgame" event on July 10 and watch an Orem Owlz baseball game. The event starts at 7:05 p.m., costs $6 per person and includes a reserved-seating game ticket, a hot dog and drink. Reservations for the event are necessary and can be done by e-mailing a request to infothechamber. org. Cedar Hills July 5-22 MONDAY. ILLY 10 7:0 5 p.m. Cedar Hills Family Night with Orem 01z at UV'SC SATURDAY. Tl'LY 15 9:00 a.m. 5k & Gorilla Mile (8:00 a m pre-registration) At Church east of Heritage Park 8:00 p.ni Outdoor Summer Youth Dance at Cedar Hills Golf dub (ages 14-18: J3 or FREE wAvristfaand) THIRSDAY, riLY 2Q 5:00 p.m. Battle of the Bands at Heritage Park Amphitheater FREE FRIDAY, TIXY31 8:00 a.m. Firecracker Golf Tournatment at Cedar Hills Golf Club 7:00 p.m. Dinner (15) 9:50 p.m. Outdoor Movie at Heritage Park FREE SATI RDAY. THY 22 at Heritage Park 10:00 sun. Parade (FREE) 11:00 a.m. Carnival, frafu & Food Vfcnders, Family Game, Bingo t 1 2:00 p.m. Firefighter's Water Cannon FREE 1:50 p.m. Firefighter Water Cannon FREE 3:00 p.m. Firefighter's Water Cannon FREE FREE (itdfwEnUrrtainmmt 5:00 p.m. Pet Show FREE 8:00 p.m. Encore Battle of the Banks FREE 1 0:00 p.m. Fireworks Spectacular FREE Pre-regitration Family Fast $35 Friday individual S5 Saturday Family S30 price good only until July 7 Run to Win Read & Win Fill out forms online and win a prize at the carnival! Volunteers We need you! Find information online or call Cedar City. www.ccdarhills.org P c NJ1 1 c M TTJU1 U u U UHK Thursday, July 13th 6:00 p.m. - Midnight ART DYE PARK Approx. 600 E. 900 N. Come enjoy our second Annual Picnic in the Park, its fun, free, and for all ages. Our new attractions this year will be our water activities, such as, a dunk tank, fun flush, and water wa-ter balloon battles, expect to get wet! Picnic in the Park will also provide mini carnival games for the kids face painting, blow-up toys, donut eating contest, prizes and more. Families Fami-lies can bring their own picnic, or choose from a variety of food venders that will be available. We will also have representation repre-sentation from our Fire and Police department BACA and National Guard. At dusk we will be showing a animated comedy that is rated PG. At New York's Central Park Zoo, a lion, a zebra, a giraffe and a hippo are best friends living a blissful domesticated domes-ticated life in captivity. When one of them turns up missing, the others search for him only to find themselves on a ship headed to the exotic island of Madagascar. When their boat wrecks, these native New Yorkers must take on a much different dif-ferent jungle in the computer-animated comedy. COPY ' ' i mini jm. 'mi 4i |