| OCR Text |
Show SOME people are doing something some-thing about the weather. Industry and business has begun to realize the tremendous potential poten-tial from applying weather information infor-mation to business problems, says a University of Michigan meteorologist. mete-orologist. "The ultimate savings and earnings earn-ings of weather information for business as a whole could easily run into millions of dollars annually, annual-ly, says George W. Reynolds. How does weather forecasting figure in profits and losses? Take the case of a large chemical company com-pany which was forced to suspend operations at a branch plant whenever when-ever threatened by a hurricane. In an effort to lessen such costly shutdowns, the company set up its own weather department equipped with a radar weather set. The savings from avoiding one unnecessary work stoppage paid for the cost of the entire weather Installation, plus the meteorologist's meteorolo-gist's salary for life. Producers and distributors of such things as weathrr-type clothing, air conditioners, highway high-way paving materials or insecticides insec-ticides also benefit from weather weath-er forecasting that is alert to their special types of problems. prob-lems. Bakeries have found that persons per-sons tend to buy different kinds of goods during ditTereivt weather conditions and that a larger percentage per-centage of baked goods is sold downtown during bad weather. Consequently, some large baking concerns apply short range forecasts fore-casts in programing their baking r and distribution of products. Dependance on weather bureau bu-reau reports for this use is often unsatisfactory because such official Information must be general In nature and public pub-lic agencies cannot consider the specific problems of each Industry and business. Today's engineering graduates are facing problems that didn't bother Grandpa when he left his alma mater. During the long shortage of qualified engineer graduates, it was often a simple matter for the graduate to find a "home-town" job and live happily ever after. "Today," says Dr. Ralph G. Owens, dean of engineering at. Illinois Illi-nois Institute of Technology, "it is the rule, rather than the exception, ex-ception, for the young engineer to take a job in a new community." Today's graduates must plan to develop within (heir professional profes-sional fields, continue their education ed-ucation in science and the humanities, hu-manities, and orient themselvesand them-selvesand their wives In the new town. "Getting along with people is not only an Important step in integration in-tegration into a community, but also an aid to job advancement. The progressive corporation, realizing real-izing that a- company's best asset is its trainees, will take steps to integrate the new couple into the community and introduce the newcomers new-comers to recreational, cultural, and professional aspects of community com-munity life." |
