| Show WHISKY AND BUSINESS ARE POOR COMPANIONS Isaac at t Y V M Jr c A Goal from I Orobell ot of Ih the National taah Register company and Charles Chari v Worthington of gave Jav interesting tal talk on subject applied to tot t retail taU ty trade e at t the theY theY Y M C r nude mad th the particular qt of denoe denouncing In ing the treating habit employed II by some salesmen IMmen He said The time is Ia Ion long pet past when a non n tin can go fIO out on the be road sad bu buy Ide feda trade VI Very tw few rohan will toler tolerate ate such aub a I tell you ou that it If YOU w were I sun that you could buy uy A order for six drinks of whisky It would pay you pou not to set t up tile the drink 1 went nt into tL a galoon Jut Just recently and found th the proprietor sore at t a whisky salesman man who had bad just Juat visited bl his place or of business I asked him what w the trouble Is saM This al sinna asked 14 me to taM take A drink at m my 0 own pre pew to trying to got t 10 me to o order and lId I It mk make me magi I Buying is a buln business which requires dear brains brain brainand and I dont went ant an any salesman Iman to come comeIn In hen bre and nd ask 10 me to before talking business Mr said 11 that thet h he could duplicate cat cate thin story tOl In another saloon where the declared decd I dont ont like Ure that salesman because he be tensile of whisky You would be surprised to know how many ea men of tb the whisky buln business never Iver touch a drop u one onery brewery ry put It W make mak beer to sell II not to drink drinkIn I In stating U whet what h he considered to lit be bethe the of salesmanship Mr Oro Gm shell abell declared that thet It ronel consisted 1 In n nothing more moho then than a study of human buman nature combined with tact teet H He illus illustrated hit bla principles by florae 0 of the road gathered durin during the let N 10 years yeara of hI his experience Mr Worthington gave v a Jar num number her ber of particular suggestions In with the retail trade trad among them being In tile the prot process ot of a sale 11 first find out what 1 wanted tn then get t down the tho and then till whatever d I airy 1 shout bout tile the to convince your customer ot of is I value Dat tell all too much If you oil cant toll the whole truth tell a much as you JOu can n and let It the rest ga Dont go ao ahead 4 and tell a II lie about bollt your our goods III II tactful gad ead thoughtful make It a point to rat t your or customer at t ease as quickly es possible n Be tile the ulna P behind the counter ea you OU are when n you OU mt meet a men man un on th the street non IlonI I joke Jok and ad talk parrot penot taU talk to a sensible customer Dont use a Song IlOna try story tont Dont boo be too loo anxious 1011 to get the II dollar and nd tOo lax In satisfying your customer tl try to pi get evel every dollar I your Ul b has at t one Un UnAI time At AI the of the talks talka fl lM thin alas were re math by y O 0 J ot of the Malt It Lake Lak Hardware company and ad 0 I 1 of Salt BaIt Lake lAIL Electric supply m n n v |
