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Show PLEASE GIVE TO HABITAT THIS HOLIDAY SEASON! Habitat for Humanity, Summit & Wasatch Counties is a non-profit housing organization dedicated to reducing poverty housing and homelessness in our community. This is accomplished by parcnering with area businesses and community to build homes for deserving families. Volunteers work side-by-side with our recipient families, who invest hundreds of hours of "sweat equity" into their homes and the homes of others. With each new home we construct in Summit or Wasatch County, our goal becomes a reality Our plans for 2009 are aggressive and we need your support. Please make a year-end gift to Habitat for Humanity, Summit & Wasatch Counties. Also, keep in mind that we are a local, non profit 501 (c)3 organization and all donated Rinds stay here locally. Your donation before year-end will give you the satisfaction of participating in the affordable housing solution for Summit & Wasatch Counties. Thank you very much for your support! Seasons greetings! I would like to make a 2008 donation to Habitat for Humanity, Summit & Wasatch Counties in the amount of S_ Enclosed is my check to Habitat. CC# Exp Please charge my credit card below. Cud Type (VISA, M C AMEX) Phone # Name C-19 Par/r Record Sat/Sun/Mon/Tues November 22-25, 2008 Address !_ Email Please send donations to: Habitat, P.O. Box 682704, Park City, U T 84068 Inquiries: 435-658-1-100 Website: www.habit.mir.ih.org AS LOW AS $99 A MONTH There's a new way to find your next job. Online job videos! The Park Reopr*^ JOBCVips r --':--'fyy7$>>!L-\''---\ The Park Record. Most local job listings. Guaranteed. Microsoft Zune competes with iPod By JESSICA M1NTZ AP Technology Writer SEATTLE (AP) - A video for the title track on hip-hop veteran Common's forthcoming album, "Universal Mind Control," begins with a digital music player pulsing to the beat. The viewer is pulled through the screen into the gadget's guts, where the cool, collected rapper lets loose an easy stream of lyrics. It takes hitting rewind a few times to notice that the music player isn't one of Apple's slim new iPods. It's a Zune, and it's made by Microsoft Corp. Since it first landed two years ago, the Zune has been the butt of many jokes, like how its wireless music sharing feature would be great, if only a second person would buy one. But while Apple Inc. has counted on the sex appeal of its ever-thinner devices to keep consumers turned on, the Zune team has been beefing up its software and courting artists like Common, a dashing MC with mainstream appeal who might just help make Zune - dare we say it? - cool. The relationship between Zune and Common began last summer, when the rapper performed a set at a Microsoftorganized concert in Los Angeles. Zune sponsored Common's latest tour and is kicking in posters, T-shirts and other materials to promote the new album, though Microsoft says it didn't pay extra to place a Zune in Common's music video. Now, the Chicago rapper on Monday became the latest face in Zune's national TV ad campaign. Neither side disclosed financial terms. In an interview, Common described Zune as 1"progressive, fresh, innovative,' a far cry from critics' refrain that it's an also-ran in a race iPod has already won. When he's pressed to explain, it becomes clear that Common is hooked less on the device than the way the Zune's software makes connections between artists, turning up new sounds for him to explore. In the Zune program that include your company in the next recruitment revolution, call 4 3 5 - 6 4 9 - 9 0 1 4 runs on desktop computers - holiday commercial - is an apt which functions as a user's music poster child for Zune, because library and a music store, much he appeals to hip-hop fans but like Apple's iTunes - clicking also plays well in the main"mixview" brings up a collage of stream. A second TV spot feamusicians or bands related tures Tennessee rockers Kings somehow to the one the user of Leon talking to The Band's was listening to. Clicking any of Robbie Robertson, a nod the those new faces shuffles the six- college-age indie music crowd. degrees-of- separation-style Online, Zune ads feature lesserinterface to show a new round known artists. In keeping with of photos of the artist's influ- the theme of the current camences or proteges, similar- paign, discovering new music sounding singers and other through connections, Zune is related groups. using Web ads to promote Mr. In the TV ad, Zune pairs Hudson and The Stills, groups Common with one of his biggest suggested by Common and influences, Afrika Bambaataa. Kings of Leon. The two men trade lines about Playing to its strength among music and personal style from Hispanic consumers, Microsoft their places in a moving collage in September made an exclusive much like the "mixview" screen. deal to sell digitally remastered "It is digging in the crates the albums by some of Fania way we used to do as musicians Records' biggest names, includand DJs," Common said in the ing the Fania All-Stars and interview. "Being music lovers, Celia Cruz. The company also we would go to music lovers to started working recently with try to discover music." Univision, which now devotes a The serendipity enabled by section of its Web site to prothe software is a point Microsoft moting Zune's Latin music colhas been trying to get across. lection. Zune's latest campaign, said In contrast. Apple's marketChris Stephenson, a marketing ing tends to be more about the general manager for the compa- iPod itself, pairing catchy ny, stresses that "mixview" is anthems with images of the designed to be "a reason to iPod, not artists. Apple had no download the software. From comment. there, everything else should Despite their differing marflow," including subscriptions to keting approaches, Microsoft the ZunePass all-you-can-listen and Apple are, in the end, after music service, eventually, more the same thing: getting conZune sales. sumers hooked on the one-two For now at least, iPods punch of software and hardremain dramatically more popu- ware. Apple seems just as busy lar. Apple snagged 71 percent of keeping its iTunes software MP3 player sales from January fresh, including the recent addito September of this year, to tion of a "genius" feature that Microsoft's 3 percent, according builds music playlists on the fly, to market researcher NPD filled with songs related to one Group. Apple says 160 million that's currently playing. iPods have sold since their 2001 And given- Apple's success, launch, while Microsoft reports it's not clear Zune's tack - giv2.5 million Zune'sales since the ing consumers connections to 2006 debut. the music itself, and pushing the The Zune's distant runner-up Zune's software more than the status aside, Stephenson said device - can help it close the the Zune has found better-thanaverage success among blacks, gap with Apple. But the strategy is helping Hispanics and 18-to-24-yearZune make progress on one olds, though he wouldn't go into very important front: outrunspecifics. Encouraged, the Zune awkward, team has sharpened its market- ning Microsoft's uncool vibe, which has clung to ing to those constituencies. Common, a brand-savvy rap- everything from the longper and actor willing to team up delayed Vista operating system with big companies - he pro- that failed to wow, to that first moted Gap clothing in a 2006 clunky brown Zune. PK YOU, PARK YOUR TERRIFIC STAFF OF EM FOR THE HABITAT FOR HUMANITY BENEFIT "> r iS <! •-* m <t? - - ^ " : OptJR COMMUNITY NG UP ALL OF THE LIFT TICKETS Thanks so muchfor handling and selling the tickets COLESPORT •fipicl /t ^ FROM: Ttai THANKS TO ALL for Humanity Summit and Wasatch Counties 435-658-1400 •EXPEBTS we appreciate the on-going support from: • C&S Creative Services, Inc. • Park City Printink • The Park Record Newspaper ''. * r^Vri |