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Show THE PARK RECORD SAT/SUN/MONVTUES, FEBRUARY 26-MARCH 1,2005 Briefs Park City celebrates 'Sustainable Slopes Day' Today The Canyons and Park City Mountain Resort, along with the Natural Resources Defense Council and the National Ski Areas Association, sponsor Sustainable Slopes Day. At the resorts, Utah Clean Energy will host information booths where visitors can sign up for wind power and receive free giveaway prizes. PCMR, The Canyons, and Deer Valley have all recently increased their wind power purchases from six percent to 15 percent of their total energy use, while Park City Municipal is increasing its wind power purchase from. 10-percent to 22-percent of its total energy use. According to Utah Clean Energy, the combined purchase of wind power by Park City is equivalent to planting 1.7 million trees or taking 1,500 cars off the road annually For more information visit www.keepwintercool.org. Wasatch IceWater Company expands its /distribution This week, Wasatch Ice Water Company, LLC, announced that the Albertsons grocery chain will distribute the company's pure drinking water throughout most western states. The market expansion with Albertsons Intermountain West Division follows a successful pilot program at the company's Park City-area retail locations. Plans call for putting Wasatch IceWater's distinctive flexible bottles in 420 supermarkets in Arizona, New Mexico, Colorado, Utah, Wyoming, South Dakota, North Dakota, Montana, Idaho, northern Nevada, Oregon and Washington State. According to the company, Wasatch IceWater has been laboratory dated and found to be over 21,000 years old. Drawn directly from a natural rock reservoir some 1,800 feet below ground, the water is completely free of any man-made contaminants. For more information, visit www.wasatchicewater.com ;;•; Sales associates for Coldwell Banker win „ - top awards • \ Coldwell Banker Residential Brokerage has awarded Marny and Kent Schlopy, sales associates in its Park City office, the company's top I Customer Service Award for 2004. The : award is presented to the sales associate with the highest customer service rating as measured by customer surveys. Awards were also given to associates receiving the highest customer service rating within each of the company's offices. Local winners include Denlse Peck, Heber, Sharee Bigler, Ogden, and Bonnie Young, Orem. A-9 Business. www.parkrecord.com BUSINESS EDITOR: Anna Bloom 649-9014 ext 110 business@parkrecorcLcom Park City anticipates a mighty second half Families of boarders and skiers like the month of March By ANNA BLOOM Of the Record staff Warmer blue-bird days seem to be outnumbering the powder-heavy gray days of late. Though perhaps it [dels like an impatient spring. Park City remains quite convinced the groundhog did in fact see its shadow-especially in light of the fact that this year's Presidents' Day weekend may have shattered any previous booking records for that period. "All expectations are that March will be strong," confirms Park City Chamber Bureau Director Bill Malone. "'I think last year was strong, but we had some hiccups with the warmer spring temperatures. Of course, we can't predict exactly what the weather will be like in the next few months, hut it appears to be in good shape." One of the factors that could affect ihe numbers of crowds for the second chapter of the season is the date of Easter, which falls a few weeks earlier than it did in 2004. "Last year, Easter was April Ilth and that allowed us to have two separate hookings. Rut with school breaks scheduling earlier in March and Easter coming on March 27th, it does have some impact in April," says Malone. "In many peoples minds, ski season ends when Easter occurs." To combat any chance that the season COURTESY THE CANYONS RESORT'I'PARKRECORD will be stunted by Easter's date. The Katie Murdock hits the slopes at The Canyons Presidents' Day weekend. The Canyons and other resorts, report very Chamber/Bureau has been more aggressive about its e-mail campaigns at for ski high numbers for last weekend and are optimistic about the second half of the ski season. magazines on the web. "We're out there currently now trying 2004. bers on the holiday weekend last year for ski and snow board vacations are families to drive that period of time in late March traveling together, so advertisements and "This may be a record season for us," he Presidents' Day." and April with some of our direct mail and says. "We can't do much better than this As March comes to a close. The Canyons promotions assembled by the e-mail campaigns especially in theand we're looking forward to spring break. will begin offering several concerts likely Chamber/Bureau are geared toward Northwest states like Washington and We still have larger- groups like J.P. to draw large crowds as the ski season adults with children-and spring is a parOregon, because they haven't had much Morgan hooking for March. This season winds down. ticularly good season to manage kids on a snow there and their ski areas are strug- continues to be phenomenal." "We close on April 10th, she says, "but vacation in Park City, he says, because gling." explains Malone. 'Hie Canyons Public Relations Director we'll finish really strong. People know we temperatures are less harsh. "We'll be challenged in the month of April Russ Olsen. vice president and manag- Katie Eldridge anticipates that the have good snow conditions right now." ing director of Stein Eriksen Lodge reports Canyons resort will fare well for the rest of According to Malone, there is no dif- to match last year." Malone concedes, but that Presidents Day weekend the lodge the ski season. ference between the kinds of resort visi- emphasizes that March has always been was booked solid, with bookings up five"We don't do exact numbers," Eldridge tors who come in early winter and late the most popular month of the year in percent from the same holiday weekend in says, "But we can say we're above num- winter. Typically, those who come seeking terms of reservations. Boost Mobile offers its service to the Wasatch Range A phone for a younger generation lets customers payas-they-go and walkie-talkie friends in NextePs network offering competitive peak and off-peak rates to meet their lifestyle needs. Calls are 25 cents per minute Monday through Friday, 7 a.m. to 9 p.m. and 15 cents per minute after helped Boost Mobile to sponsor the 9 p.m. Monday through Friday and weekBy ANNA BLOOM women's snowhoarding competition at Park ends. Long distance is included at no extra Of the Record staff charge. City Mountain Resort. "We always thought Park City would be a Cell phones arc not walkie-talkies, but on 'Re-boost' cards, valued at $20, $30 and a sunny day at the slopes, it can be easy to g(X)d place for us lo Ix; because it embodies $50. are now available for Park City at forget that fact, especially if the rider isn't the lifeslylc our product is actually involved Target, Best Buy, Wal-Mart, Sam Goody, in," Fewell told The Park Record used to paying the bills. Media Play and national convenience stores Nexlei's Boost Mobile cell phone service According to Fewell, and Boost's Senior including 7-Eleven. Boost phones and serkills these two birds with one stone. Not only Manager of Corporate Communications vice are also available in Nextel Retail do phone owners pre-pay their bills, but a Andy Col ley. the company was formed with Stores, independent wireless dealers and "walkie-talkie" button allows Ncxtcl net- the realization that there was no one in the online at www.boostmobile.com. work members to speak to one another industry speaking specifically to a younger Any time a Re-boost card is purchased, it without limit an entire day for $1.50. generation with a lower budget. The compa- will not be charged until it is activated, adds As of this year. Boost Mobile is now ny may have already had the technology, Colley, and the customer has tliree months available in Park City, aiming directly at . notes Fewell, but it hadn't zeroed-in on the to use the minutes on the card before it expires. younger communicators who need a phone, right market. hut don't qualify for the credit check "We're not following in anyone else's "Pre-pay makes it easy for people in our required by most services. footsteps, we're blazing the trail," said market to acquire. There are no credit Mark Fewell, senior director of media Colley. "We were created to fill a gap-a checks. All they have to do is simply go into and business development, has been with market that didn't exist before." a store and pick it up and take it home and the company since it was launched in Boost Mobile's Pay-As-You-Go pricing go and connect it. [Pre-pay] also creates an Australia in 2000. In December of 2004, he provides value lo younger customers by opportunity lo control expenditure which is LAST ALBERISONS (ABS) ALIENS (AIRS) AMERSW (AHSKJ BSDMED (BSDM) CLLARONE (GLRO) COMTHB1MAI (CIO) DELTAAIR (DAI.) DYNATRONICS [DYHT) WHITING PETRO (WLU EVANSSUT (ESCC) f XtNERGY fF>£N) 2106 +.20 20.15 -.26 ,4300 -.0100 ?.?<"• -.05 3.50 -*.10 .1500 4.0160 4.81 -.09 2.46 +.05 40/.3 + 1.02 6.58 , ..14 13.19 -.0?. CHANGE NAME FKANKUJV (f O HEADWATERS (HUWn) INTLAUTSYS (LAIJS) HUhJTSMAN CORP INrRAWEST (IDIfi IOMED(1OX) IOMEGA (lOfJi KNIGHTTRANS (KNG I) KROGP.R <KR> K1MBERCLK (KMB) MEFaTMLi(MMSI) Please see New phone, A-11 Data for companies of interest to Utah investors, February 26, 2005 STOCK PERFORMANCE NAME important for parents and youth in general." explained Fewell. As of this year. Boost Mobile has launched 10 additional U.S. markets including New England. Georgia-South Carolina, Kansas-Missouri, North Carolina, Alabama, Oklahoma. New Orleans. Arizona-New Mexico, Pacific Northwest and ColoradoUtah. While there are branches of Boost Mobile in New Zealand and Australia, they are all independently-owned and offer different services. Only the U.S. version of Boost has the •'walkie-talkie" feature. "When we came to the U.S. we saw this feature as a great way for our target audience to speak to each other. It really creates a community because you can very quickly and inexpensively communicate with your group of friends who also have a Nextel or a Boost phone." said Fewell. The walkie-talkie function was a feature that Nextel originally kept only for high-end business markets through Nextel. According The Utah Slock Report is provided by Derrell Reeves of Paulson Investment Co.. Park Cilv. Utali LAST CHANGE 2.W .03 3 U V , +.51 .7<X> ?8.33 * l « 19.24 -.04 2."N." -.29 ;>A? +.02 ?s.$3 +.64 17.70 +.03 eti.GO *.7Q 13.75 * . t 3 NAME MITYLfFE (MITY) f.TYRtADG (MYGN) NATRSUN (NATRi NOVELL (NOVL) NPSPtIARMA (NPSPl NUSKJN (NUSi NUrRACCUT (NUJR) 1-600CONT (CTAC) OVERS fK(OSTK) RC. GROUP (PKCY) GCOMM INT (GMM| LAST CHANGE 15.01 21.07 19.16 5-46 14.10 22.57 16.00 22.84 52.53 .0530 4.90 + .52 + .16 -.16 -.05 +.36 -.22 -.07 +.16 + .W NAME QUESTAR (STR» SCOGROUP (SCOW SCOTTPWR (SP1) SENTOCP (SNTOl SKYWEST (SKYVV) SOWSTAIR (LUV) TENFOLD (TENF> USANAHLT (USNA) UTAHMEDflJlMD) VAILASSO (MTN) WEIDERNUTR(WNI) LAST 51.61 4.10 31.60 3.45 17 .'67 14.12 .4400 44.65 2(96 24.17 2.51 CHANGE NAME +.11 + .04 WELLSFAR (WFC) LAST . Z1ONSBKCPtfION) + .10 -.01 +.0100 + 1.55 .04 +.05 -.04 CHANGE 59.69 4.05 65.97 -.20 +.85 +.05 • DOW JONES AVERAGES ' | 30 INDUS 10748.79 +75.00 j 20 TRANS 1660.25 +68.51 • 15UTILS 349.08 +3.68 -j • fZT Hungry MOOSE Pub & Grill "Now on Main St." Family Friendly Menu and Prices Warm Atmosphere Satelite and Cable TV 438 Main Street, Park City, Utah 435-649-8600 PARK CITY REAL ESTATE AND YOU ky Jeans M Rick-It Craig Reece, CRS HOME SALE PROJECTIONS Home sales are expected to simmer down to a more normal rate next year, after another record high year in 2004, according, to projections from the National Association of Realtors. About 6.49 million homes will be sold this year up from 6.1 million last year, NAR predicts. Prices will continue to rise. "In the first quarter of year 2005, the trend will be a gradual ease in the sales pace with the housing market coasting at historically high levels as mortgage interest rates rise," said David Lcreah, NAR's chief economist. "At this point, with strong market fundamentals, we project next year will be the second-best overall year for the housing market." NAR expects the 30-year fixed-rate mortgage interest rate to rise to 6.3 percent in the first quarter of 2005, after averaging 5.9 percent this year. "Even with a modest rise in interest rates, we still have to go back to the mid 1960s to see comparable low rates," Lereah said. The national median existing-home price is projected to grow by 7.0 percent this year, while the median now-home price will increase by 9.0 percent, NAR predicts. Price appreciation (increases) is expected to slow in 2005, but remain above historic norms with an appreciation rate more than 5 percent. For rock solid advice on buying or selling real estate, call Craig Reece at 435-647-8017 or toll free at t-SOO-553-4666. Craig has been a full time Park City resident since 1973 and a full-time real estate agent since 1978. www.DeerValleySpeclallst.com (M Prudential CralgODeerValleySpeciallsLcom Uuf.RoaiE.wt. (435) 647-8017-(435) 649-7171 Siddlrvirtt Offir* fjfk (800) 553-4666 2200 Pjrk Arrnur, Did* II The Prudenlisf « n d ! ^ m o isfjKeiad G«WC8 marko d Tho PrudemmJ lnojfsne« Company or Park Cilj America EtjiaJ houang epportunity Each company independency owned and opwatdd. S p o r t s w e a r for- A/Ion Sk Women *.hi be Smile I j a Our Sale | Is On! « • r-» 40-50% off regular price» (Certain Items Excluded) 435.645.9727 In si do Sllvon Mountain S p o r t s Club & Spa Lucky Jeans Kick-It Grail |