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Show ADVERTISING WEEK TO BE HjGHLIGHTED "Advertising helps you live better for less" 1 is the theme of Advertising Recognition Week, February 19 to 25, being celebrated cele-brated throughout Utah and 11 western states. It is part of a current nation wide program to honor the vital part advertising plays in the life of each citizen. One of the most important ways adveising helps us "Live better for less" is by bringing U3 new ideas for use in our daily lives. For instance, several generations gen-erations ago every housewife made her own soap. Advertising convinced the public that soap produced by a manufacturer was even better and certainly more convenient. A cake of soap today, to-day, bought from a store, costs less than only the ingredients would cost to make it at home. Only a few years ago, cake, cookie and pie mixes were new. Women who took pride in their baking scoffed at the idea. But advertising convinced the women wo-men of America that ready mixes mix-es are economical, convenient, and equal in quality to home mixed ingredients. As a result, many homes enjoy cakes and pies that wouldn't otherwise, for every homemaker isn't a good baker. The same story is repeated over ov-er and 'over again. Dozens of other new products have been started on the road to general acceptance by advertising. All these are new ways of doing do-ing old things, ways that help us "live better for less," and certainly cer-tainly good reason to set aside one week of the year to give credit to advertising for the role it plays. O |