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Show ADVERTISING: A TECHNIQUE OF PERSUASION Whether we recognize it or not the very existence of advertising ad-vertising affects the world we live in and in many ways establishes our lifestyle. One point of view says without advertising nothing will happen. Another view says it is manipulative techniques tech-niques appealing to the emotions. emo-tions. Advertising is fast approaching ap-proaching the one billion dollar per year level and tends to create myths,im-ages myths,im-ages and personalities for. the products and services promoted. |