Show r BABSON'S AUTHENTIC STATEMENT to THE EXPRESS w Special ESI I BABSON DISCUSS DISCUSSES ES MARRIAGES AND BUSINESS I DABSON BABSON PARK MASS MASSA A little more than ten years a ago o oI I talked to you at some length about the great impact that the volume of marriages has bas on business At that time J I was foreseeing dismal prospects but now I am very optimistic Let me clarify my reasons for changing from a red light over ten years ago on the matter of marriage totals to a green light today Checking Beck on Birth Rates Retes At the beginning of the formations of families in the US were dependent on the birth rate back around 1930 At that depression time births averaged only about per thousand of population approximately 20 b below low the rate of the booming At the de low of 1933 third one fewer babies were born than during the highest year of the So you can see why J I warned businessmen in the early that new family formations would be static forat for forat at least a few years with such sucha a drop In the number of mar mar- age youngsters com com- coming Ing along At the present time however we have to look back into the to judge the prospects for family formation The were a time rt of prosperity and and couples were marrying at a generally younger age The war years were involved then too resulting in earlier and more numerous marriages An all all- aU tine high of about mar mar- marriages for each 1000 unmarried females over 15 years of age was reached in 1946 As the babies who were born during that marriage upsurge in the reach marriageable age starting just about now there will be begin in to be a big increase ease in new family formations Effects on Genera General BusIness We all appreciate the social importance of th the institution of marriage but its tremendous I economic influence is too to often disregarded When a man and and woman get married an is entity family entirely new thereby created This usually involves separate living quart quart- quarters I ers and thus accounts in large measure for the continuing con con- construction of apartment units and new houses This means in- in inI increased increased I creased need for lumber steel glass cement gypsum paper equipment and plum bing Then come furniture and household accessories rugs ries j Demand rises for electricity water and gas And the banks get the business for the mort mort- mortgages gages Every businessman who reads this c column lumn is probably affected in one way or another As the babies come into the world up goes the need for milk baby food clothing cribs and carriages s toys and so on Thus marring Is one of the I great props for business and should act a as a powerful sup port for the economy in the years just ahead I Give Extra Attention to Birth BirthRates Rates Retes I Whereas at the start of the I I looked for several years I of static figures for family for orations I now feel confident that the next few years willi will see the exact opposite The ef will be reaching far In Incase case forces should be felt after the record break record break ing economic climb of the past few years the mounting mar mar- marriage rate would be a great help in cushioning such II a cor cor- cor correction And in the normal courses of events more mar should be followed by a renewed upsurge in the number of births The new surge in births should take place in the late and early While on the thoa subject of I I should point I out ut that there will also be a again gain in the number of peo- peo peole pIe le in the over 65 group I Deter Det- Det Detter ter er medical care oare improved foods and comfortable hOUSe hous housing I ing are arc extending the lift life span of our citizens making makini older people healthier happier hap pier and more active There The suIt is of course ever wider markets for this group Those over 65 will trove more and enjoy more roc rec Markets will be very active for preventive medi tines cines health foods easy care clothing etc Capitalize on at Both Extremes Hence while there will not be any great eat gains in totals of coming up right away away- awa there will he bt exceptional advances in th the number of babies and young children and of people over 65 who keep up with the times should set their marketing sights land and select their products accord accord- accordingly |