Show V vernal Postmaster I Issues Ies Hints For Sale Safe Xmas Mail Delivery Postmaster Orbo Odo Goodrich offered these helpful hints this week on how to mall mail Christmas cards and gifts to insure prompt and safe delivery delivery ery before December If the new five cent Christ Christ- Christmas Christmas mas Tree stamps is used on Christmas cards they will be sorted and delivered first and if the return address with the ZIP Code number is Included on each card envelope lope they will be forwarded in the event of a change ot of address or l if they are unde- unde undeliverable they will be return return- returned ed to the sender for correction tion of mailing lists Also personal messages may be written only on Christmas cards sent by First Class mail Nothing but the signature is authorized on cards sent at the unsealed Third Class rate THE POSTMASTER warns against careless packing of valuable Christmas gifts He ed store and eye catching win win- window dow displays Concentrate on things likely to cause people to mention your store favor favor- favorably favorably ably friendly help extra attention and unusual shopping conveniences Take full advantage of promotion material provided by many national brands placing them where they will attract the customer and bring him inside I rather than in some the out way corner where their ad- ad advertising advertising value is wasted You will notice that the most successful merchants use a lot of newspaper space to stay in the public eye Never underestimate the value of this type of advertising it can often mean the difference be be- be between tween spectacular success and near failure In selecting a lo- lo location location cation what seems to be the highest rent may be the least expensive in the long run Get close to a parking lot Also dont don't worry if you are close to toa toa a large store with a vast num number ber of customers A small out let near a supermarket can count upon getting a lot of the passing traffic but check on the supermarkets supermarket's lease In conclusion I urge you to draw up a long lease if you have a good spot a year year-by-year lease if your location seems doubtful to you In short play ball with your super super- supermarket supermarket market says it is unbelievable how some people fail to use strong cartons heavy wrapping pap pap- paper paper er and sturdy cord when packing gifts for mailing He requests that mall mail users take special care in packing breakable gifts mark the cartons Fragile Handle With Care and be sure to put an extra label carrying the recipients recipient's and the senders sender's name and address inside every package I THE POSTMASTER also said By giving special at at- at attention to Christmas mailings right now by being sure that mailing malUng lists are date up-to-date and by planning mailings so that mall mail users send out cards and packages in groups rath rath- rath rather er than all at one time they will be certain that all Christ ChrIst- ChrIstmas mas greetings and gift pack pack- packages packages ages reach their destinations before Christmas The Postmaster asks the co co- co operation of aU all business firms to delay the mailing of circulars and catalogs until alter after December 25 to keep the malls mails clear for the Christ Christ- Christmas mas rush Persons using Christmas stickers or seals should put them on the lack of Christ Christ- Christmas mas cards and packages so that they will not conflict with the address on the front MAKE SURE that correct postage is firmly affixed to each card and package he urged When mailing gifts Its It's a good idea to place a apiece apiece piece of transparent cello cello- cellophane phane tape over the address portion of the label to pre vent defacing it in transit The public should keep in mind that parcel post size and weight limitations vary ac ac- ac according cording to destination so they should be sure to ask about them when they go askI to I the Post Office to buy stamps The Postmaster reminds I I that the the public can mike make it a merrier Christmas for every body if they will try to get aU all their Christmas presents mall mail ed before December 10 ChrIs ChrIs- ChrIstmas Christmas cards for out of town delivery de- de delivery livery should be sent before December 15 and those for lo- lo local local cal addresses should be mall mail mailed ed at least a week before Christmas THE POSTMASTER also said he is most appreciative of the interest and tion cooperation shoWn by the mailing public so far and reminds reminda that Do it now is the slogan from here on In Dont Don't put off Christmas mailings while there is still time because this means that huge pileups will occur at the Post Office causing unavoidable slow slow- slowdowns slowdowns downs in deliveries as the holiday approaches |